Chapter 013
"Retailing is definitely not feasible. My opinion is to do wholesale. However, the products are allocated from the building materials market and there is no price advantage. Only direct purchase from factories and wholesale to township sales offices can survive." I know that in front of them, I
You must not have stage fright. Even if you don’t understand, you must still pretend to be professional, so he said, "The key now is material positioning. There are too many building materials products. We need to identify 2-3 products as the main sales products. Do you think so?"
Gu Fang smiled and nodded, "Just do as you say, let's go to the market to inspect it? It's a small amount of money."
I added, "Manager Gu, I think so. Ceramic tiles are definitely not good. The Nantong market is too close to us. It is a large national market. If we go to wholesale, it will definitely not be easy to sell." I added, "I think the plates are not good."
Every construction and decoration project requires materials. We choose to get the goods from the production factory and wholesale them at low prices to determine the next sales. Only with the resources of the next supplier can we have the opportunity to promote the product, and then select one or two new materials to promote and create profits.
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"That makes sense, I'll listen to you."
Gu Fang agreed.
So the two of us went to Huancheng Road, walking from east to west, and from south to north, to examine the market demand, and visited the rows of building materials stores one by one.
When I walked into the Pacific Building Materials Mall and looked at a lot of square boxes, Gu Fang asked me,
"Look, Xiaoqian, what is this? Why is the packaging box torn all over?"
"Well, I saw it. This is a wooden floor. The factory address and contact number are torn off."
I also noticed it, and I was really puzzled. I thought it must be a good seller, so I hid the factory information.
“This product is not used much and can’t be used in general home decoration.”
"Yes, the price is high. You see, we walked the whole street, and this is the only one selling it. I'm going to ask about the price." After I finished speaking, I walked to the cashier and asked, "Sister, how can I buy this floor?"
The salesperson said, "This is for home use? How many square meters?" the salesperson said.
"About 50 square meters, three rooms." I answered casually.
"This floor is 1.5 meters thick and costs 145 yuan/square meter."
"Is it so expensive? Can you give me a discount?"
Sales glanced at it,
"No, we are the only ones selling in the entire market. Our mall is a collective and we do not bargain."
"Oh, I see your store is so big. Is it wholesale? To be honest, I have a store in the countryside. How much discount can I get on the wholesale price?"
"If the wholesale is over 100 square meters, you need to talk to our manager."
"Oh, where is your manager? Is he here? Ask me."
The sales aunt walked to an office with a glass partition. Gu Fang turned over a bundle of floorboards in the floor pile, but a piece of the packaging box was still torn.
The sales manager came over and asked, "Where is your store?"
Gu Fang immediately took out his business card, handed it to the manager, and said, "We are here. Look, it's not fake."
The manager looked at the business card and said, "Oh, the minimum order is 100 square meters, 126 yuan/square meter."
Gu Fang and I returned to the branch,
I said: "Manager Gu, in the future this floor will be gradually popularized for decoration, and the profit margin will be huge. Can we consider selling this product?"
Gu Fang nodded repeatedly, "Yes, I think it's okay. The key is not knowing where the product comes from? Otherwise, we can go to the factory to inspect it."
"I'll think of a way. They must have torn it off after they arrived. There are no raw materials in nearby cities. It must be a backing city. It must be transported by railway container. As long as I track it to the mall warehouse, I will definitely know the factory address."
"Okay, let's sell this."
"Tomorrow we will go to a plate factory in a nearby city to produce a few pieces of each type. I will print out some leaflets and distribute them to the township stores. We will first identify a few retailers and send the plates back. We will add shipping costs for the cost.
, if you raise the wholesale price by 0.5 yuan per piece, there must be someone who wants it, and then after learning about the floor production factory, you can send it back and use the floor as profit, it will definitely work! Manager Gu, what do you think?"
Gu Fang thought for a while and said, "Okay, that's the decision!"
It worked immediately. The mall warehouse was tracked, but the factory address was all torn off the floor of the warehouse. I had no choice but to wait for the goods. I waited at the door of the warehouse for one day, two days, and three days, but still no harvest.
At 5 pm on the fourth day, I was still waiting at the entrance of the warehouse to see that it was almost time and was about to leave. Suddenly, a container truck turned into the intersection and I immediately moved to the side of the road.
Sure enough, the container truck stopped at the entrance of the warehouse. The driver got down and opened the rear door. Bundles of floorboards were neatly arranged inside the container truck. The floor packaging boxes were intact, and the company address and sales phone number were clearly visible on the packaging boxes.
I couldn’t help but be happy, it’s true that the emperor and heaven pay off!
Half a month later, I received a long-distance call from Manager Gu from Ya'an.
On the phone, Gu Fang said excitedly, "Hey, Xiaoqian, I'm in the sales department of Yakang Wood Industry. Can you guess what the ex-factory price of this floor is?"
"Can't guess, 100 yuan?"
Gu Fang was an accountant and kept his data in order. He kept talking,
"78 yuan per square meter. The sales department handles the railway container on behalf of us. One container holds 750 square meters. The verified price should be 8-10 yuan per square meter. The shipping fee is 800 yuan per square meter. The railway delivery fee to the company is 800 yuan. I think the profit is definitely possible. Please plan to wholesale.
For what price, you can contact the store below in advance and it will arrive in about 15 days. Now the trains are tight and you need to queue up."
"Okay, absolutely no problem." I said, knowing in my heart that the manager said he would let him decide on the price, but he must respect the leader, so I asked again, "What about the price? Manager Gu, what price do you think we should set?"
"You decide this? Let's calculate it and make a 20% profit after deducting costs."
"clear."
Once I have the guidance from the leader, it will be easier to handle.
Three days later, Gu Fang contacted me again.
"For a small sum of money, two containers have been loaded. We are waiting in line at the train station. When the goods arrive, Wuxi Station will notify you to pick up the goods. The phone number of the branch is reserved. Please pay attention to receiving the goods."
"Okay, Manager Gu, these two trucks have been basically booked. I'll price them at 113 yuan."
"Ah, it's so high, that's okay."
As you can imagine, Gu Fang was more satisfied than he expected.
I explained again, "No problem, now our price is more than 10 yuan cheaper than that of Pacific Building Materials Mall. If you accept it at the end of the line, it is the same goods. We will implement the discount for the next batch."
Gu Fang completely accepted my sales strategy.
"Okay! Hard work, small money."
"Yes, Manager Gu, thank you for your hard work, the factory still has the goods in stock, why don't you send more."
"The factory has the goods, including small sizes and miscellaneous wood. I dare not send them. The price is a few yuan cheaper."
I was full of confidence. After analysis and summary by several downlines, there was absolutely no problem, so I said,
"Here, it can be treated as a special offer, and the miscellaneous wood can be sorted. It will definitely be sold."
"The funds are not enough. I'll contact you. You can go to Mr. Chen to arrange some more funds for me. He plans to give us 500,000 working capital, but he still has a quota of 300,000."
Chapter completed!