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Chapter 157 The dilemma of domestic animation

Ever since Li Zhengrong finished filming "If There's Love", he always felt like he couldn't do anything when he had some free time.

Every now and then, he would call Li Xingruo and Zhang Songnian home to have dinner together, so that Zhang Songnian could have a glass of wine with him to relieve his boredom.

Another reason is to create opportunities for these two young people.

Li Zhengrong knew it very well, just by looking at how coy they were on weekdays.

Although the two of them were pretending to be real, they didn't fully do it.

At least something wasn't done.

Although both of them were still very young and had their own careers, Li Zhengrong, who was watching from the sidelines, looked at the two of them and felt a little anxious.

These two are so slow, when will I be able to hold my grandson?

So Li Zhengrong was thinking of ways to speed up the progress of these two people.

After having a glass of wine with Zhang Songnian, Li Zhengrong took a sip and asked curiously: "I heard that you are going to make an animation movie?"

But the first thing that this anime movie requires is the visual quality, which must be as detailed as hairline.

Li Zhengrong waved his hand and said: "Hey, that's not quite right. There is nothing wrong with the low cost of your two animations, but that is based on the premise that your scripts are excellent. Besides, in addition to your excellent scripts, both of your animations are low-cost.

The visual quality of this anime is not bad, at least it is a sincere work, unlike those that are just for the purpose of cheating subsidies."

After listening to Li Zhengrong's words, Zhang Songnian nodded thoughtfully.

Speaking of this, Zhang Songnian said with some embarrassment: "Actually, I had the same idea before. When making animation, I always wanted to use low cost to gain high profits. Whether it is "Assassin Wu Liuqi" or "Natu", they are actually a little bit different.

Just to please."

This was the first time Zhang Songnian heard such a statement, but after thinking about it, he felt that this was the most reasonable profit distribution plan.

Hearing Li Zhengrong's question, Zhang Songnian nodded and replied: "Yes, the project has been approved. It was originally planned to be released in the summer. Looking at the progress now, it should be too late. The National Day schedule is too tight."

Zhang Songnian was stunned for a moment when he heard this and looked at the wine in the cup in front of him. It was really medicinal wine.

Leave professional things to professionals. At present, Zhang Songnian has asked the company to help find excellent 3D painters in the circle. This problem will soon be solved with money.

After finishing speaking, Zhang Songnian shook his head helplessly. The works produced by the animation department before, whether they were "Assassin Wu Liuqi", "That Rabbit" or "The Little Master of China", actually the graphics were not very sophisticated, so as long as the painter's speed can keep up,

Actually, the efficiency is quite fast.

This wine is really strong, and it tastes like medicinal wine.

This teammate is not good enough.

The animation department was only established after Zhang Songnian came. Most of the previous employees were talents transferred from the film and television department. Most of them had never made such a detailed 3D picture, so this project started

It's hard.

Good guy, sleeping in the same bed with Li Xingruo is already a test for yourself.

Zhang Songnian took a sip of wine, then put down the glass in his hand and smacked his lips.

Zhang Songnian nodded when he heard this, and then said: "This time I want to make an animation movie, and I also want to try to see if there is a possibility of domestic animation movies surviving. If so, the animation department can have one more way to broaden its influence and influence.

Channels to increase revenue.”

My father-in-law really worked hard.

Except for the Spring Festival, which is the largest and most competitive market, everyone plays their own game at other times.

Li Xingruo's face immediately turned red and he looked at Zhang Songnian.

At the moment when he was thinking, Li Zhengrong raised his wine glass again.

The animation department of Jinyu Entertainment is a studio that has become famous in the past six months. With the big tree of Jinyu Entertainment on its back, it is easy to recruit a few outstanding talents.

It's difficult to handle now. I guess it will be a bit difficult to get Zhang Songnian to drink with me in the future.

Li Xingruo couldn't help but touched Ye Huiyi and asked in a low voice: "Mom, they are drinking like this, why don't you tell me something."

"I have learned before that the only way for domestic animation to survive is to compress production costs under official subsidies, so creators will try their best to reduce costs, and then the result will be worse and worse."

Zhang Songnian finally understood. No wonder he always felt uncomfortable and hot when going to bed at night these days.

Li Zhengrong nodded towards Zhang Songnian and said approvingly: "The idea is right. We are in the entertainment industry not just to make money, but also to consider the environment. If we are capable, and conditions permit,

It’s not impossible to try to promote the development of the industry. This is a quality that a large company or industry leader should possess.”

Please, this is not what a great director should do at all!

After ignoring this embarrassing topic, Zhang Songnian thought about Xingcan and couldn't help but bring it up again and asked: "Dad, I don't think the company has any movie projects during the summer. Why?"

Li Zhengrong coughed a few times and looked at his wife reproachfully.

Seeing Zhang Songnian clinking glasses with his father so frequently, Li Xingruo frowned.

Ye Huiyi raised her head and said casually: "It's okay. The two of them drank medicinal wine. I don't know where your father got the deer penis wine. I heard it was quite tonic. During this time, your father and Song Nian were not easy at work.

It’s good to drink a little to replenish your body.”

If you try some deer penis wine now, even the veteran cadres will not be able to withstand such a test.

Li Zhengrong said with a smile: "In fact, there has always been a very subtle tacit understanding between the three major companies. Normally, the National Day eleventh stall belongs to Jinyu, while the May Day stalls and summer stalls in the first half of the year belong to Dream

For the two companies, Hua and Xingcan, during the Spring Festival, everyone will have to rely on their own abilities."

But she was also confused. Her mother Ye Huiyi used to hate her father's drinking, but now she looked like a normal person when she saw this scene.

However, the other two companies did not expect that Jin Yu would be so unethical this year.

"Making animation is actually similar to making movies. As long as you are sincere, the audience will be willing to watch a good work and will even be more tolerant."

Zhang Songnian doesn't understand why his father-in-law's taste has changed so quickly recently, and he actually started drinking health wine.

With a low-cost and fast-produced movie "The Love", they caught the film project that they had been preparing for a long time by surprise, and directly bit off the biggest piece of the box office cake on May 1st.

Zhang Songnian shook his head and said helplessly: "Actually, we have never lacked excellent scripts, we just lacked the heart to make animation seriously."

Zhang Songnian subconsciously moved the cup further away.

Li Zhengrong couldn't help but give Zhang Songnian a thumbs up and said: "Animation movies, no one has dared to do this for many years, you are quite brave."

In this way, the internal consumption of resources between the three major companies can be avoided to the greatest extent, and they can happily make money together, while other companies will follow suit.

Zhang Songnian felt that his father-in-law must be too idle, otherwise how could he do such a boring thing.

Fortunately, Jin Yu is strong and has enough money.

Zhang Songnian habitually picked up the cup and touched it with Li Zhengrong.

Thinking of this, Li Zhengrong couldn't help but smile and said: "But this year, we Jin Yu broke this tacit understanding. Maybe the company didn't expect that "If There is Love" could make Xingcan, who was originally announced to have invested hundreds of millions,

The sci-fi blockbuster "A Space Odyssey" was such a hit that we can't hold our heads up."

After listening to Li Zhengrong's words, Zhang Songnian was stunned for a moment and asked tentatively: "Then didn't we break the rules?"

"Actually, it's not necessarily a violation of the rules. After all, the film company probably just wanted to drink the soup at the beginning. Who would have thought that not only did they drink the soup, but they also ate the meat." Li Zhengrong

explained.

Zhang Songnian said excitedly after hearing this: "Dad, are you interested in trying to catch food from the tiger's mouth again?"
Chapter completed!
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