But this year is going to be different.

After all, this year is, in a sense, a "life or death" moment for the film market.

Rampant piracy has greatly reduced domestic filmmakers' enthusiasm for making commercial films because they can't make money.

In this case, the domestic market will not be active in the first place, and even if it is active, it will definitely only be cheap Hong Kong and Hollywood movies.

Therefore, if we want to revitalize domestic films, piracy issues, theater chain issues, review issues and other aspects must be taken into consideration.

Creating a suitable environment for domestic films and domestic filmmakers is what the authorities are currently trying to do.

Of course, this is not something that can be done in one fell swoop, it has to be done slowly.

So now, let’s start from the market potential.

But having said that, we can’t be too impatient about the box office performance of “My Sassy Girl.”

After all, the movie is released at 8pm on the 7th, which is not enough for statistics, so we have to wait until the next day.

Moreover, one day is not accurate. It has to be compared in three days, one week, etc.

So next, amid the increasingly fierce movie-going craze, many practitioners were anxiously waiting for the first wave of data.

"The national box office on the first day was 3.6 million!"

The first day's data came out, and industry practitioners nodded.

Based on this calculation, there is absolutely no problem for "My Sassy Girl" to exceed 50 million!

"Three days after its release, the box office exceeded 15 million!"

The data from three days came out, and the practitioners in the industry were all smiles.

The box office continues to rise. Based on this calculation, if we work hard, this film should be able to exceed 100 million within a month.

"In the first week, the box office of "My Sassy Girl" exceeded 53 million!"

At this time, all the filmmakers could not sit still.

Why did it increase so much?

Oh, it's the weekend.

But this is still too much, right?

Over 7 million in a single day!

People in the industry widened their eyes.

If this rate continues, this film will have no problem breaking 150 million, which is a box office record for a domestic film!

Although such data is indeed very exciting, it means that the market potential is indeed not small.

But at the same time, they also began to think about whether there was something wrong with the data.

After all, it's too abnormal.

Is it possible that Jiang Yan's box office appeal is really so abnormal?

"Shaolin Soccer" is not even that high!

Is it box office fraud?

If the box office data is fraudulent, that would be a big problem. If the higher-ups are really to blame, no one can stop it.

Fortunately, regarding this issue, China Film and Television Korea 3-Pin and Star Cinema Lao Fan have actually already discussed it.

The current data are actually within expectations.

There are generally two reasons for this.

The first is that the number of large screens nationwide this year has increased by 32% compared with the same period last year, and the total number of screens nationwide has exceeded 2,000.

In the original time and space, the number of large screens nationwide at this point in time was less than 1,600. From this, we can also see how much contribution Star Cinema has made.

Therefore, compared with "Shaolin Soccer" in the same period last year, it is normal for the box office to be higher than "Shaolin Soccer" by 30% if other factors remain unchanged. Moreover, "My Sassy Girl" has a higher film schedule than "Shaolin Soccer".

And this is not the only reason that affects the huge increase in box office data.

The ticket price is also one aspect. In the same period last year, the average ticket price of "Shaolin Football" in the Magic City was 12.5 yuan, but now the ticket price of "My Sassy Girl" in the Magic City is uniformly 15 yuan. In other places, some remain unchanged, and some

It has increased a bit, but overall the price is still increasing, so this is another growth point.

In addition, in terms of attendance, the attendance rate of "My Sassy Girl" continues to increase. After one week, it has exceeded the 60% attendance rate of "Shaolin Soccer" and has reached around 65%, which is another huge increase.

So based on these data alone, the final box office of "My Sassy Girl" can theoretically exceed that of "Shaolin Soccer" by at least 50 million, which is about 150 million yuan.

Now it seems that this data is basically the same.

Of course, there must be other very important factors in this, and that is the attraction for audiences to enter the cinema, which is also the box office appeal of the star.

Judging from the data compiled by Lao Fan, Jiang Yan's current box office appeal is considered to be the first in the country, and the one on par with him is Xingye.

In Lao Fan's words, they are the only two people who can achieve an attendance rate of more than 60% in theaters across the country.

However, this is not absolute, because domestic commercial movies have just started, and the data collected by Lao Fan are only two or three years old at most, and some are not very rigorous, so the reference is not particularly high.

But even if you don't look at this, just looking at the big screen and ticket price increases listed previously are enough to convince all filmmakers.

So all of a sudden, the filmmakers were all ready to take action.

What does such a big market represent? It represents money!

So what are you waiting for, get started now!

And Han Sanpin was also satisfied. A film that broke box office records could indeed stimulate a wave of the market. This is what he wanted to see.

But he felt that this was not enough. If the box office could exceed 200 million, 200 million or more than 100 million, this would not sound like the same momentum at all, and the meaning would naturally be very different.

So he immediately asked his superiors for instructions, and soon brought the news: Continue to support! Increase publicity! At the same time, increase the supervision and crackdown on piracy!

Under such escort, I believe that "My Sassy Girl" should be able to exceed 200 million.

What he didn't expect was that even if he didn't do anything, he could still easily break through 200 million.

No other reason, just because this movie is "My Sassy Girl"!

After a week of fermentation, the "trend" unique to this movie has begun to sweep across the country and even throughout East and Southeast Asia.

"60 million! Jiang Yan's new film "My Sassy Girl" broke the historical box office record in its first week!"

"Who wouldn't want such a wild girlfriend?"

"My Sassy Girl, the most worth watching movie this summer."

""My Sassy Girl" aims at 200 million!"

"The reputation is booming! What is the charm of "My Sassy Girl"?"

"Jiang Yan: The income from the film will be used for the following points.

"

After the film was released, word-of-mouth exploded. Under the protection of the superiors, the already lively media became even more lively.

At the same time, as more and more audiences enter the cinema, the influence of "My Sassy Girl" has also completely fermented.

Boys' aesthetics have begun to change.

In the past, they thought that gentle girls were their favorites, but now, without a bit of "savage" gene in them, something seems a little off.

But in fact, only boys know this. Maybe what they like is just "barbaric" like Jun Ji-hyun.

To put it bluntly, your savagery is cute only if you are beautiful. As for the quilt, forget it.

In addition to boys, girls are even crazier.

In the past, if girls were as "barbaric" as in the movies, they would be scolded and said to be unfeminine.

But things are different now. "Barbarism" has become the trend.

Soon, various "imitation shows" appeared on the streets.

I'm tired of shopping, come here, my boyfriend is coming over, we should show off our affection, but we have to change our shoes to show off!

Those with mobile phones began to take funny pictures of their boyfriends wearing high heels, and then uploaded them to QQ space to feed all their friends dog food.

On the Internet, while discussing the movie, many people also began to remember their lost loves.

The most intuitive data is actually from Saihanba.

It is said that in the past three days alone, Saihanba Nature Reserve has received more than three to four hundred calls a day related to tourism and tree planting. It is foreseeable that Saihanba will usher in a large wave of passenger flow peaks in the future.

At the same time, the song "I Believe" went viral, and within a week it was on the charts in China, as well as in South Korea, Hong Kong, Taiwan, Neon and other music circles. I felt like I had nothing to talk about if I had never heard this song, and early on "Canon", which has become popular all over the world, has once again caused a craze. Even for "Canon", some people have started to say: The song has not changed, but it always feels a little sweeter.

On this basis, the Xingchenhai Network Department also maintains a "control and review" model at all times.

In short, it’s just one word: Blow me hard! I’ll kill any negative reports!

But the actual situation is: this movie is not a bad movie after all. Not only is it not a bad movie, it can even be called a masterpiece. Anyway, the whole Internet is praising it.

In addition, the timing of its appearance is also in the interests of domestic filmmakers. They hope that you will get more box office, so Xingchenhai doesn't have to do anything and just watch the box office of "My Sassy Girl" rising all the way.

It is also for this reason that the film schedules for "Savage Girl" in other theaters were close to 100% in the second week. If some of the films had not been mentioned so as not to offend, they would have been willing to show one film at a time.
To be continued...