Until August 5th.

"My Sassy Girl" has been in theaters for four weeks and has sold out all box offices everywhere.

In the Mainland, the movie box office successfully exceeded 200 million, reaching more than 205 million.

Such data also allowed "Savage Girl" to get the key to extend its release, but everyone knows that the subsequent box office space will only be 10 to 20 million at most.

As for the reason, of course piracy can no longer be stopped. Even in Hengdian, Wu Yong said that you can see gun version discs at the stalls next to the market.

But even so, the box office of 200 million has broken the record for domestic co-productions.

Industry insiders carefully calculated that a box office of 200 million yuan, based on the theater chain's share, and deducting costs, this wave of stars and sea can earn at least 50 million yuan!

This does not include the advertising sponsorship in the film. If it were added, it would be even more profitable, because it is said that before the filming of the film actually started, the cost of 22 million had already been repaid in half.

So those who know how to do it will calculate, my dear, this movie can earn 60 to 70 million in the Mainland alone!

While everyone envies Xingchenhai and some of the companies that cooperate with Xingchenhai, they also begin to yearn for their own future.

After all, with the same box office and cost, in fact, even China Film Group had no idea how much it could earn in the past, because policies vary from place to place, but even if the policies are the same, it is far from as attractive as the current figure.

And now you see, the whole country is basically clear and clear. The market is so clear, who doesn't like it?

And earning more is not the most important thing, the most important thing is getting your money back quickly!

Star Cinemas and various cinemas have said that the first wave of repayments from box office revenue will be completed within two months at the latest, and this rule will become a fixed pattern for cinemas across the country in the future.

To many investors, this is simply like the country’s reform and opening up, it’s dawn!

You must know that in the past, it would take four or five months at the fastest for a movie to receive box office payment. Once all the receivables were received, it would take more than half a year to even think about it.

If there is a situation of default or repudiation, if you haven't dealt with it yet, otherwise we won't cooperate with you next time, and the cinema is state-owned, so it is like a local bully.

Now, under the theater market economy, the efficiency of fund transfer has been greatly improved, which is definitely a strong shot in the arm for the market.

Of course, there are still many problems here.

After all, everyone is cautious when it comes to investing.

Some people are thinking that if a movie can achieve such a high box office now, is it only possible for Jiang Yan to star in it, or is it only possible for movies like Stars and Sea to be like this?

A relevant professional reporter took advantage of this moment to ask Xingchenhai: How can we see a box office of 200 million? Is it a special case? Or does the market already have such great potential?

Wu Yong, general manager of Xingchenhai, also gave a detailed answer to this question.

Wu Yong explained everything from the changes in theater chain policies, to theater chain cooperation and the increase in the number of big screens, to Jiang Yan's box office appeal and the quality of the movie itself.

The general meaning is: it is a special case, but it is not necessarily true.

It may be more difficult for other movies to achieve this result at the current time, because there are many factors that affect the box office. Not everyone is Jiang Yan, and not all movies will be as popular as "Savage Girl".

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But on the other hand, because the film infrastructure is constantly improving, Wu Yong conveyed Jiang Yan's prediction, saying that the record of 200 million box office may be broken in less than half a year. At the same time, in the future, the movie box office will exceed 100 million.

There will be more and more.

No matter how big the "prediction" is, Wu Yong won't talk about it. For example, Jiang Yan said that in 10 years, or even less than ten years, it will be common for domestic films to exceed one billion.

Because even the "predictions" given now, even if they are based on facts and have theoretical basis, still shock many people and cannot believe it.

The box office record of 200 million may last less than half a year?

Are you kidding me?

You must know that before this year, there was no domestic commercial film that truly exceeded 100 million yuan!

Feng Dapao is a director with great domestic box office appeal, but the highest box office of his movies does not exceed 50 million!

The rest of the box office revenue exceeding 100 million are all "mandatory viewing" body films.

Therefore, everyone reasonably suspected that Wu Yong wanted to keep a low profile and did not want to cause hatred to Jiang Yan and Xingchen Dahai.

Of course, some people asked: Do you mean that the next movie of Stars and Seas is aimed at breaking records?

Wu Yong smiled slightly and said: In the second half of this year, Stars and Sea does have movie projects waiting to be activated, and they are all purely domestic films, and there are more than one. But when they are released, it will have to be next year, because they have to wait for Jiang

They will not be activated until after the national team matches in September.

This is a huge amount of information, and everything that needs to be answered has been answered.

Wu Yongfeng Qingyundanjian showed the strength of a wave of stars and seas, and also gave great confidence to practitioners in the industry.

So although some people are still waiting and watching, the bold ones have already started to take action.

In the words of industry insiders, movies have since surpassed TV series and become the number one investment target in the industry.

Of course, this will definitely bring a lot of bad things, but the higher authorities already have plans for this, and the overall priority is to prioritize development.

How can we talk about prosperity when the market is inactive? As for the dirty things behind prosperity, let’s develop first and then govern.

So all of a sudden, film practitioners and investors from all over the country took action.

"Mr. Wang, I have a very good script here, would you like to read it?"

"Director Zhang, you said you had a script before? Is it something like Sassy Girl? Come to Jinjingjingshuanghuang tonight and let's talk.

"

"Hey, Teacher Fang, I have a project here, do you have any students you recommend?

"

"If nothing else, this project of ours must have positive energy! Come to Xiaomei, accompany Director Liu well, and serve you well. Your role is indispensable.

"

The domestic film market has entered a new era, which is actually a leap in voice for Xingchenhai.

Because now everyone has realized that if you want to make money in commercial movies, theaters are the most important part.

No one dares to speak loudly to anyone who has a theater chain.

This is the case with Stars and Sea. Before this, Stars and Sea was recognized as a leader in the film and television drama industry. However, everyone's impression of Stars and Sea is actually more about "making money", "high quality" and "broad access".

, but this is not "hard power" in the traditional sense, so when some self-proclaimed veteran filmmakers and self-proclaimed strong investors encounter Wu Yong, the general manager, it is definitely not possible to look down on him, but how to respect him

, that’s certainly impossible to say.

If Xingchenhai doesn't invest or cooperate, the best we can do is shelve the dispute, because Jiang Yan is really tough and it's not worthwhile to fight with him.

And this is just a personal fear for Jiang Yan. If you want to say that for other people in Xingchen Sea, they definitely don't have this view.

But things are different now. Xingchenhai has transformed from a workshop and company that Jiang Yan carried alone to a giant holding the number one theater chain in China!

Apart from anything else, just talking about the asset valuation of Xingchen Cinema Line makes many people who think they are great even if they have a few dirty dollars in their hands swallow their saliva.

According to some institutional statistics, the current asset valuation of Xingchen Cinema Line exceeds 2 billion! Because most of the land owned by Xingchen Cinema Line in theaters across the country is owned by Xingchen Ocean. It is a movie theater in the form of a shopping mall, and the remaining theaters are self-operated.

They all bought shops, and they didn’t have any debt! The strength of Xingchenhai is evident.

Not to mention for filmmakers, the theater chain is the father. Even if he is not the father, he is the elder and must be provided for.

So now when I came to Xingchenhai to discuss cooperation with investors, my tone changed when I saw Wu Yong.

In this regard, Wu Yong didn't change much in his attitude, and he still treated others the same way.

Because he knew that building a career was a long-term one, and he would start to change his attitude once he gained power. Wu Yong couldn't do such a thing anyway.

In addition, the current situation is actually very challenging for Wu Yong and Xingchenhai.

Because the market has become active, various competitors will spring up like mushrooms after a spring rain, not only in the production of film and television dramas, but also in theaters.

A large amount of hot money has begun to pour into the theater circuit. If Xingchenhai wants to maintain its right to speak, it must continue to increase investment.

This is all money, and big problems can occur if you are not careful.

Although Jiang Yan could always make money and had a strong foundation, Wu Yong's sense of crisis still existed.

The good news is that the souls of the stars and the sea have already given many instructions on this.

So Wu Yong just needs to complete the plan step by step.

The first thing to do is to sort out the various profits from "My Sassy Girl".

The mainland box office of "Savage Girl" exceeded RMB 200 million. As a film producer, the profit is roughly around RMB 70 million.

As a theater chain, Xingchen Cinemas also made about 30 to 40 million yuan in this wave.

Very good profits. According to Jiang Yan's instructions, the theater chain's profits are retained for expansion, and half of the profits of Stars and Seas are donated.

Although Wu Yong felt distressed, he also knew that this was tax-deductible and could also do good things, so he did not hesitate and directly started making arrangements with the TV station and related units.

In addition to mainland profits, overseas profits from movies are also quite eye-catching, and all of these profits can be retained.

In South Korea, one month after "Savage Girl" was released, the number of moviegoers successfully exceeded the original 4.88 million and reached about 5.2 million. Such moviegoers are undoubtedly a phenomenon in South Korea.

5.2 million visitors, converted into RMB, is probably a box office of just over 200 million. And because it is a co-production, South Korea also adopts the form of splitting most of the box office accounts. In addition, the cost of the film has been recovered in the mainland.

The financial department calculated that this wave of stars and seas can earn at least another 50 million yuan in South Korea.

This is not over yet, the "savage trend" set off by "Savage Girl" this summer cannot be ignored.

In Hong Kong, within three weeks of the movie's release, the box office has already reached 21 million Hong Kong dollars, with a profit of about 10 million.

Neon was released for two weeks, and the box office almost exceeded one billion yen, which converted into RMB is about 60 million yuan, with a profit of about 20 million yuan.

It was released in Wanwan for three weeks, and the box office was close to NT$100 million, which is roughly equivalent to 20 million yuan. This is also a very high box office in Wanwan. In terms of profit, it will be about 9 million.

The same goes for the box office in Singapore, Siam and other places. They have broken the box office records of imported Chinese films, and the overall profits are also considerable.
To be continued...