Today's celebrity endorsements are often short-term endorsements. The main reason is that the current stars are replaced too quickly and there are many failures. The data king three months ago will not be found three months later.

Brands need to find popular artists to endorse them, especially those with strong sales capabilities.

Liu Jianglin signed a one-year contract with this brand, which is considered a long-term contract.

Nowadays, many endorsements are signed for half a year or every quarter. Of course, the title is not called endorsement, it is a title of a promotion ambassador or a partner, specifically taking advantage of the popularity of the artist during this period, mutual benefit and win-win, and making quick money.

Many of Liu Jianglin's brand endorsements were signed after the drama became popular in July last year. Some were for six months, and some were for one year.

Liu Jianglin's endorsements are mainly one-year or long-term contracts.

The main reason is that Chen Hong rarely signs endorsement deals with FMCG brands for Liu Jianglin, and short-term contracts are usually with FMCG brands.

All in all, Liu Jianglin is currently facing contract renewal issues for many of his endorsement deals.

For more than half a year, Liu Jianglin has not appeared in new dramas, and there is no promising inventory in the future. Even though he is attracting attention now because of his love affair with Song Shiyu, he is on the hot search from time to time, and the popularity is very high. But under the influence of the brand manager

In my eyes, I have doubts about Liu Jianglin's endurance.

How long can Liu Jianglin be famous?

This is a problem.

This also affects Chen Hong’s subsequent negotiations with these brands.

Of course, Liu Jianglin seldom worries about these specific matters.

Chen Hong usually wouldn't let her worry.

After Liu Jianglin returned to BJ, shortly after the plane landed, a message came in on his mobile phone.

It was from Song Shiyu: Are you here?

Liu Jianglin: I just landed. It will probably take two hours to get to your house.

Song Shiyu: Okay, don’t worry, I just bought something and am returning home.

The two of them made an appointment to have dinner together at Song Shiyu's house.

Why not at Liu Jianglin’s house?

Mainly because Liu Jianglin's family has a big light bulb called Liu Chengzhi.

Who knew that Liu Jianglin's schedule was known to many fans, and there was actually a group of fans waiting to pick her up at the airport.

When Liu Jianglin came out, he saw more than 20 enthusiastic fans shouting "Jiang Lin baby" excitedly, and he felt a little embarrassed.

After all, they were all a group of people who looked younger than her.

Liu Jianglin really can't accept people younger than him calling him "baby".

However, people enthusiastically came to pick him up at the airport, and Liu Jianglin responded enthusiastically, saying thank you for coming to pick him up in such a cold weather.

In today's star-chasing era, everyone has a mobile phone, holding it in their hand, shooting and recording videos at you.

Liu Jianglin still dare not speak nonsense. If you say something wrong and someone posts it on the Internet, you will face verbal and written criticism from the entire Internet.

Many people will ask her some questions, such as whether she has plans for her next drama, whether she has a date with Song Shiyu, etc. There are all kinds of strange questions.

Some Liu Jianglin could answer, while others could only smile and pretend not to hear.

Anyway, there was a distance before she walked to the door of the car that picked her up. She needed to get through this distance without making any mistakes, and she also had to maintain her image and not make people think that she was trying to be a big deal.

She regretted not wearing headphones for herself.

This way she can justifiably pretend she didn't hear it.

For fans, from the bottom of her heart, she hopes that everyone can keep a distance from each other.

They appreciate her acting and they don't need to be so close to each other.

But you can't say this, because if you say it, you will easily get scolded.
Chapter completed!