Chapter 1554 Micro-film is useless?

"After all, many people have experienced campus life." Feng Nianqian picked up the coffee on the table and took a sip, moistening his throat. "Even if you don't go to the campus, how about it, you have been to the sects and sects? It's also another campus there. You all have to study and practice. Except for those who often skip classes like me, who didn't go to class yesterday..."

Mo Qianlong frowned: "You skipped class again yesterday?"

Feng Nianqian almost choked on his throat with a sip of coffee: "Cough... no! There is a reason this time, it's all for the sake of his wielding father and mother!"

Chen Shiyu mercilessly sabotaged the situation: "...they didn't come to the Seven Realms yesterday."

Jiang Jinkong also asked: "Tell the truth."

Feng Nianqian pulled his hair helplessly: "Okay, the business bank has something to do temporarily, so I, the chairman, went back to deal with it."

The whole scene is shocked! Shocked! Shocked!

"Wow, Xiao Nianqian, you are the chairman! So awesome!" Ruan Yu held her hands in front of her chest, with admiration and pride on her face. After all, this amazing child is already his adopted son, "Are you very rich?"

"It's normal." Feng Nianqian finally jumped out of the dilemma of "skipping class and being caught by parents" and found a little bit of arrogance of the little adult, "Elderly Mother, don't ask so much, I'm afraid that their chin will fall to the ground and can't be retrieved."

"I am worthy of being the adopted son of the adults, and it is indeed extraordinary." Yan Yueque gave a flattery at the right time.

Feng Nianqian pretended to be distressed: "There is no way, my sister Yiyi can't do business, and her boyfriend doesn't understand business affairs. As the most genius man in the family, of course I can only go into the business myself! How can I say, I feel that doing business is easier than me to practice. What do you think, Uncle Xiling, who has a poor cultivation level?"

Xilingchen: "..." Doesn't anyone here really remember the fact that he is also in the Tongtian Realm?

Feng Nianqian gave him a look of "I understand": "It's okay, you have a skill in doing business. Come on, let my financial dad give you two tricks. I will tell you later, why do I say that your micro-film has not promoted positive energy and has deviated from the theme."

"First of all, this is an inspirational drama, but looking at it, the feeling I give people is not inspirational, but depression." When I commented on the movie, Feng Nianqian immediately became much more serious and spoke in a good manner.

"No matter how bloody other people's plots are, at least the ending is good, and the process also reflects the role and effect of the brand. And you are not well highlighted by the brand, and there are many things that have not been explained clearly."

"Are you sure you really finished watching the movie?" He said so, and Xiling Chen was not convinced. "At the ending, the heroine has completed the double transformation from appearance to heart, and has become positive? This is the positive energy you want. Moreover, her two changes are closely linked to the emotional company, so why hasn't the brand been highlighted?"

Feng Nianqian looked disgusted with "The Unspeakable" look: "This is similar to a very bad movie in our seven realms. This one, that one, the survivor, the survivor looks changed, but in fact nothing can be changed. Do you call this inspirational?"

"This obviously makes people feel frustrated. Instead, I feel that the people who are sick are innocent and pitiful. All living people are trash. Do you think that people like your so-called transformed heroine? "

"In a certain way, whenever I enter and become her, I will only feel nauseous and may even wonder, why do I have the illusion of being like this heroine? Why did I put myself in the first place?"

"As the saying goes, loving the house and the wu, but hating the house and the wu. Therefore, people may not be keen on your brand and will not be able to achieve the consumption effect."

"And what you should arrange for the so-called inspirational hero to be the heroine in the early stage, and in the middle stage she realized that the beautiful story after she changed in the later stage, and the brand will run through the whole story, so that you can tell the goodness of your brand after reading it. As a result, the heroine is always stupid, and the ending is just a simple sentence, she has changed, and this is really only bloody. What about your brand? "

"Brand story, brand story, brand is in front and story is in the back. The focus is on your brand, not your dog. Otherwise, others will not know what you want to express after reading it."

"If you want to express that girls want to grow up, so that they will not let innocent people die, and the scumbag will not rely on them? How dare you ask, what's the result? Your current ending is that the scumbag's protagonist changes his past and reunites with the heroine, and the heroine actually accepts it and ends with him. Even such a scumbag can be forgiven. Isn't this just a transformation and then back to the starting point? What's the meaning of your transformation?"

"This is equivalent to using a micro-film to prove that your brand is useless."

"Besides, isn't this just to tell everyone that you are a scumbag, anyway, you'll be a mistake in the end and you'll be done. No cost is needed? A girl becomes beautiful and outstanding not for herself, but forever serving a scumbag? Her transformation is just to make a scumbag have a better girlfriend? If this kind of concept is passed on, you'll be waiting to be criticized by the audience!"

"I know, because you are not a good person, so you don't want to see bad people punished as you deserve." Xilingchen also wanted to explain, but Feng Nianqian explained incisively, "But since this movie was made, it's for everyone to watch, birds of a feather flock together, who do you think can be attracted by this kind of scumbag and slutty view? Are you really relieved to let them become your consumers?"

"And!" Feng Nianqian was heartbroken, "The male protagonist's scumbag indirectly killed the three of the female, and finally the female protagonist reunited with this person who indirectly killed his best friend. Instead of doing this, you might as well make the female third turn into a ghost and come to the heroine to seek his life. Maybe the audience will feel a little more happy after watching it. Oh, it seems that the female third is not good, and it's a dog bites a dog."

Lele on the sofa wriggled his little head and said "Wang".

"Oh my God, after hearing Nian Qian say this, I began to be glad that I didn't take on the micro-film." Feng Boliang took a sip of coffee and was shocked, "I'm sorry, President Xiling, I'm really not prejudice against you..." When his face eased a little, she quickly added with a bad taste: "I'm just disliked you."

"..." Xilingchen was sadly discovering that he had been so picky that he had no way to refute it.

During the filming of micro-film, there were actually a lot of criticisms on the Internet, such as actors, scripts, etc. Xilingchen didn't care at that time. In his opinion, scolding means being popular, and everything will be fine if it has popularity. Some employees just flatter and others blindly trust him, so since the filming started, the feedback presented to him by the micro-film has always been peaceful.

But today, he heard Feng Nianqian say this, and he found that he seemed to have ignored it. This is not just a pure movie, but it is a brand promotional video. So, even if the negative popularity of this movie is overwhelming and being scolded by the entire Internet, what help can it help the future business of emotional companies? Everyone knows that there is such a company, but if it doesn’t come to consume, it will be zero.

"...What kind of trash script is written?" Xi Lingchen was already thinking about deducting salary to the staff who were responsible for writing the script before.

——Staff from afar: "It's unfair! We all wrote it according to your instructions from the president! You said you could do whatever you want?"

Feng Nianqian continued: "Brand stories tell brand concepts through stories. Many people mistakenly think that brand stories are just making up a fun story, but this is actually wrong. A good brand story is not only a brand personality that is given to it, but also an important tool to convey the brand spirit to consumers."

"What your micro-film conveys to them is that the brand is useless, and it has successfully refreshed their views with scumbags and dogs. It is probably just the songs that are good, so that people can calm down their pitiful little heart after listening to it."

"Congratulations, I promise that if you continue like this, your micro-film may only be popular songs but not dramas, or even none of them, which will make your brand directly ruined and waste money and time and energy filming."

"It is precisely because the brand story is like a character, so it must have blood, flesh, and attitude, not for the sake of dog x."

"A good brand story is essentially - the brand accounts for 80% and the story accounts for only 20%. But your micro-film is... the story accounts for 99% and the brand only 1%."

"The length of micro-films is limited, only thirty to sixty minutes. Oh, according to your time algorithm, it's about two to half an hour. It's logical that it should be finished in seven to fifteen days or weeks. At present, you are making progress, and you are still changing actors. Why didn't you choose to make movies directly? There's time for you to mess with!"

"To sum up, you have a good idea of ​​making micro-films and promotional videos, but unfortunately your practice is not qualified. From beginning to end, your brand has only been mentioned twice. Once it doesn't matter, and once it's just taken over the ending."

"I can only see most of the time, or almost all of the time, including the heroine and scumbag, everyone is making stupid all kinds of fancy things. What I see is that you want to express - only fools will go to your place to spend?"

Everyone else was secretly laughing. What he said... It seems that nothing is wrong?

To be fair, Xilingchen was able to rank among latecomers in the shopping mall and has been dominant so far. In addition to collusion between officials and businessmen and various cunning means, he has indeed had certain skills in business. The only thing he is too greedy and wants to get into any field. He has never done any understanding of this emotional consultation project and has plunged into it. The micro-film filmed with traditional black and red thinking is completely a zero-point test paper.

"Because your brand is useless, people who are a little smarter won't go to consume, right?" Feng Nianqian shook his head, "Water can carry a boat and can also overturn the boat. Do you treat consumers as idiots and treat fans who watch dramas as water that can be used everywhere for Brother Gu and others. Are you not afraid of capsizing one day?"

"No wonder you can't get rid of the Mohist business for so long. You lose by just the consumer group. Because the main people who consume through micro-films are young people, and you focus on the story, not the brand. Those who read the story can resonate with those who are stupid."

"In other words, if you do this, it will be equivalent to narrowing your consumer base to young girls like the heroine, who belongs to a niche group."

"Although a niche does not mean there is no consumer group, your ending... is clearly stated that your brand is useless, and those with IQs greater than 20 will not be consumed, right? Even if it is a young girl like this."

"Listen to my advice, if you want to expand the consumer group, you not only have to rewrite the script, but also have to cater to the trend." Feng Nianqian said with great thoughts, "Everyone is actually a kind of entertainment. Buying things is an entertainment consumption. You have to make the public urge to buy after watching it, rather than watching it, and keep complaining about the plot. Even later, I didn't even remember what brand you are."

"Secondly, what is the most important thing about entertainment? It is happiness. If you don't have a happy consumption, it gives people a feeling of discomfort. So why should I consume something that is actually depressed?"

"How can I make people happy? It's actually very simple. For example, Brother Gu has a good face and good acting skills. I'll be happy when I see it, so I'm naturally willing to spend it for him."

Rong Xiao smiled bitterly: "Oh, thank you, you really praised me for this sentence."

Feng Nianqian immediately finished the fight: "As the scumbag male protagonist of the micro-film, Brother Gu, your face is pretty, but your behavior is indeed quite a bastard, and I deserve to be beaten up after watching it."

Rong Xiao: "..." Is this considered praising me?

"Talking about the actors again," said Feng Nianqian, after talking about the script, he would comment on the actors, "The heroine Shen Antong, the casting is good, and her acting skills are good, it's a pity. She is stupid throughout the process. She is obviously the only person with strong relationship with the brand, but she still fails to show the usefulness of this brand in her."

"I don't want to say anything more to the second female actor Jiang Caini. She acted well, at least she didn't look embarrassed, but the actor herself was too stupid, which dragged the role down."

"Actors and characters actually have a mutual influence. For example, if the audience likes you, they may subconsciously like your role first; or if they like your role, they will fall in love with you as an actor."

"But if this actor has a lot of bad news in reality, when we look at your role, we can't help but put your own image in it again and again, then we won't feel good about this role, even if you act well."

"For example, if you play a kind and kind man and good husband in the play, but you are a three-wife and four-villain person in reality, do you think that when the audience sees your face, you will really think that your role is a good husband? Isn't it ironic?"

"I see the news on your side that Jiang Caini has retired from the circle, right? It's great. She doesn't pay attention to her personal reputation during this kind of shooting. She can still think that she is black and red and is complacent when she is exposed. She is not suitable for this bowl of rice."
Chapter completed!