If you change the cafe to KTV, bathing, star-rated hotels, and high-end restaurants, there seems to be no sense of incongruity.

"Without demand, capitalists will create demand. With demand, there will be markets and marketing. Everyone knows the famous representative of evolution, Charles Darwin,

But in fact, this is not just compiled by Charles Darwin. Darwin's grandfather Erazmas was also a famous medical scientist. He wrote three books "Botany", "Physiology" and "Life Science" that had an important influence on Erazmas Darwin, and later wrote "Origin of Species".

But in addition to being a medical scientist, Erazmas also has a more important identity, which is a capitalist, who promotes luxury goods to ordinary people through marketing methods.

Many people in Xia are glorious about having Western luxury goods, but sadly, for two hundred years, the whole West has been crazy about our porcelain and silk. Porcelain was once the exclusive product of the royal family in England. After the Industrial Revolution, although the aristocratic system was not abolished, the control of porcelain was not so strict.

So Erazmas took a fancy to this business, but the nobles were a minority after all, and the import of porcelain from Xia State was too expensive, and it was not cost-effective to have a small amount. So Erazmas focused on these workers and friends who had some spare money in their hands.

Erazmas first obtained orders from the nobles, and then promoted them widely, claiming to be exclusively supplied by the royal family. After a large amount of porcelain was imported from the Xia Kingdom, the name of a famous manor was printed in all porcelains, pretending to be exclusively supplied, which aroused the popularity of the common people and the middle class.

After all, it was the dream of all the lower classes at that time that they could use the same porcelain as the royal family.

However, porcelain is not a consumable. In order to harvest more effectively, capitalists have focused on clothing.

The meaning of clothing they redefined. In the past, people wore clothes to cover up shame or distinguished classes, but now they are different. The meaning of clothing now is to be appropriate.

What is decent? It means wearing the right clothes, work clothes, casual clothes, dresses, and outing clothes in the right occasion.

And reusing a name has accelerated people's speed of changing clothes.

This name is fashion.

The original meaning of the word fashion is the yearning for the strong and excellent culture.

For example, during the Spring and Autumn Period, the State of Chu envied the Central Plains culture because the Central Plains was the birthplace of culture and was synonymous with advanced and powerful nature.

But later, King Zhuang of Chu made a big splash and became the overlord. The Central Plains dynasty began to crazily pursue the culture of Chu. For example, King Chu was so thin. This top-down aesthetic influenced the aesthetic of the entire Chinese at that time, which was a kind of fashion.

And the same is true for Western fashion, with top-down influence, just like Erazmas sealing the name of the royal estate on porcelain,

Moreover, this behavior is actually the initial application of the brand effect. Marketing gave birth to brands, and brands correspond to social class symbols.

But the reason for all this is that capitalists hope that workers can honestly be in the factory, accept their pressure, and make them indulge in the short-lived material illusion until they die.

So the essence of luxury jewelry is traps and exploitation." After Wang Shifeng said that, he unscrewed the bottle cap covered with hundreds of diamonds and tasted a bite of mineral water.

I don't know if it's a psychological effect.

This water is so sweet.

Hundreds of thousands of viewers in the live broadcast room did not notice Wang Shifeng's small actions because they were still immersed in the information they had just received and could not extricate themselves.

Touching the conscience, most people are really not hostile to luxury goods and even yearn for them.

After all, the symbols represented by luxury goods, such as fashion, wealth, and taste, are all needed by everyone.

Even though they talk about IQ tax, if they really have conditions, they will choose to buy without thinking.

The so-called hatred of the rich is mostly just hating yourself for not being rich.

However, after hearing Wang Shifeng lifting the fig leaf, they suddenly realized that this was not just an IQ tax issue, but also involves nasty discrimination and slavery.

What era is it? These dragons are still smoking our blood?

"I have another viewer when watching the barrage. I think it's good to have fun in time in life. Since the class is so difficult to cross, I can briefly overdraw my life.

It seems that there is no problem to enjoy the upper class life that cannot be reached in this life. Mr. Lu, what do you think of this view?"

Wang Shifeng saw some interesting opinions and asked Lu Ping.

Lu Ping was shocked when he heard this. Wang Shifeng's popular science just now made him feel a sense of crisis inexplicably, and now he has raised such a problem.

Brother Feng won’t want to cheat me, right?

After pondering for a while, Lu Ping decided to be more conservative. "Well, first of all, I have heard of these things Brother Feng said for the first time. It is a long knowledge.

But this happened hundreds of years ago. With the progress of modern civilization and the improvement of the knowledge system, our choices are actually more independent. I think as long as it is the life we ​​like, it does not violate public order and good customs.

Every attitude towards life should be respected. Of course, I firmly resist overdrafts and advanced consumption, which is definitely a big pit.”

Lu Ping's desire to survive is about to overflow the screen.

However, it has indeed been recognized by many viewers.

"Of course there is no problem with hedonism. After all, life has been in a hurry for decades. You must try to make your life wonderful in a limited time. But what I want to tell you is that the prerequisite for deciding to enjoy is that you really have your own needs."

Wang Shifeng smiled and shook the fly swatter in his hand

"For example, this fly swatter, for people like Mr. Lu, the distribution of goods worth tens of thousands of yuan is just a day's pocket money, and for most working-class people, it is also a salary of at least three months.

However, it does not mean that everyone can’t afford it. But people know it. Think about it carefully. Does the distribution of goods make consumers lose their autonomy? Is it a disguised discrimination? Is this a disguised discrimination?

So can this kind of consumption relationship be called hedonism? Consume on your knees?"

Upon hearing this question, the audience suddenly realized.

Yes, it seems that this is true.

As a consumer, even if I am not God, there is no need to buy things on my knees.

"So what I want to tell you is that people's self-confidence and class should not be supported by external objects. I don't need the derogatory term vanity, because the word vanity is also a capital trap.

This is a concept called identity anxiety. Creating anxiety has always been the essence of marketing.

The simplest example is that marketing uses diamond ring size, variety, as well as purity, cutting, flaws, etc. to represent the degree of love a man has for a woman.

Men and women who are implanted with this kind of identity anxiety are often affected by the crisis of being entangled by capital and are affected by their most realistic choices and decisions.

I hope that all audiences must remember one thing, not be happy with things or sad with themselves, so that they can make the right choices, not be influenced by the environment and external forces, and be conspired and passively messed up life."

After Wang Shifeng finished speaking with a serious expression, Zhan Yan smiled

"And to be honest, these foreign luxury goods, according to our Chinese standards, are not actually anything that can demonstrate their status, and they can even be said to be a bit rustic."

Hundreds of thousands of viewers in the live broadcast room were just immersed in Wang Shifeng's positive energy and could not extricate themselves.

Before I could cry, I heard Wang Shifeng speak loudly again.

Why did Teacher Wang fire the map again?!

Suddenly everyone was inexplicably alert and recalled the fear of being dominated by Wang Shifeng's map cannon every time.

The first time you criticized Fang Weimin, the map made the cultural circle and we supported it because culture should not be left behind.

The second time you criticized Zhang Qimo, the map made the director circle and we supported it because bad movies should not be popular.

The third time you were squirting about Zhuqian, the map made a traffic circle and we supported it because the traffic should not be fooled.

But this time, you are not going to enter the luxury industry, right?!!

When you make movies and scold directors, and when you write songs, we can still support them.

After all, we can afford movie tickets and records even if we grit our teeth.

But we really can't support luxury goods!

Woo woo woo woo woo woo, Teacher Wang, you are even scarier than a capitalist!

This time I really have no energy. Fengfeng is relieved to fly, and you can bear the accident yourself!

Just as the barrage was filled with despair and wailing, Wang Shifeng said with disgust

"Look at your promising prospects, it's like I'm trying to squeeze you out. I don't know how to be blessed. Even if I want to enter the luxury goods industry, let alone you can't afford it, even Mr. Lu on the opposite side may not be able to afford it."

When Lu Ping raised his eyebrows slightly when he heard this, the arrogance in his heart was aroused a little, "Brother Feng, let's talk."

"Today I will give you a long experience." Wang Shifeng smiled coldly, took out a wooden box from his backpack, and slowly opened it in everyone's curious and excited eyes.

Lu Ping leaned his head and stared at the vortex black object inside the box, which looked familiar.

But I dare not be sure.

This thing should not be a mosquito coil. Although the shape and color of the mosquito coil are exactly the same, since this thing was taken out of Brother Feng's hand, and he just made a big fuss.

Then this thing must be not a mosquito coil!

It's just something that looks very similar to mosquito coils...

With the hot searches of "Mr. Lu pays the bill", the number of people in Wang Shifeng's live broadcast room was close to one million.

Nearly one million viewers in the live broadcast room wanted to put their eyes on the screen. After watching carefully for a long time, they began to hesitate to launch the barrage.

‘Ah, this is a mosquito coil?’

‘It should be, but it feels unlikely, it’s abominable, it would be great if I were on the scene.’

‘How could the things Mr. Wang take out are ordinary mosquito coils? Maybe they are some rare treasures.’

‘Can this thing be the legendary agarwood?’

‘Carangul? Is the one who splits the mountain to save his mother?’

‘No, it’s the one who steals the fairy’s clothes.’

‘Far, it was Dong Yong who stole the fairy's clothes, and the agarwood was the one who went to the West to obtain the scriptures!’

‘You really don’t have any culture at all. Is there anyone who is the big bird to identify what this is?’

"Did you see it? Have you smelled a strange fragrance?"

Wang Shifeng took out the vortex-like object inside the wooden box with careful action and showed it to Lu Ping in front of the camera.
To be continued...