At this moment, Chi Shing Building in downtown Poole.

Sixty-two-year-old Lu Zhicheng had just finished a dealer meeting.

Since there was a banquet for dealers to be held at the hotel in the evening, although he was exhausted, he could only rest in the office for a while, and then go to the banquet when the time was up.

Lu Zhicheng was feeling a little depressed today.

In recent years, dealers have become more and more powerful in front of the group. In the past, the group put pressure on dealers to evaluate their performance, forced them to continuously purchase goods and increase inventory, and even often deducted their money for various reasons.

Rebate points at the end of the year to force them to work harder and be more obedient.

However, with the rise of e-commerce in recent years, most traditional brands have lost this absolute advantage in front of dealers.

Especially in the opaque fast-moving consumer goods industry such as alcohol and tea, new brands emerge every day to brag and market themselves as the second best in Moutai or the best in tea.

They are better at packaging and telling stories than traditional companies, and they are also very smart and good at marketing. They can just find an OEM manufacturer to produce a liquor, package it better, and put a link on the website for a bottle worth 500 yuan.

Then it uses various promotional packaging offline, and the last fifty bottles come with free shipping. The result is a liquor whose real cost is not even five yuan.

The cost of the wine is five yuan, the cost of advertising traffic is ten yuan, plus the logistics cost of two or three yuan, which is basically the entire cost of this wine.

If you sell fifty bottles to consumers, you still have at least thirty yuan in profit margin.

The same is true for tea.

Lu Zhicheng sells ordinary popular-level Pu'er tea for only 100 yuan per cake, which is more than 300 grams. However, marketing experts divide the tea of ​​the same quality into small portions of 5 grams, and then customize a story for it.

A portion can be sold for fifty yuan;

Although some colleagues are not good at packaging and telling stories, they are good at price wars. They package garbage tea that would be choked by people who know tea as firewood. Others sell one hundred and one cakes, while he sells one hundred and three cakes.

If the cake is not enough, add another cake, and if it is not enough, add another cake, a total of five large cakes, plus three small cakes for traveling, and then give a tea pot to pack on the car, a total of one hundred.

This seemingly honest sales method of small profits but quick turnover is actually more serious. There are eight cakes of tea for five big and three small ones. The total cost is less than 20 yuan. The teapot is ordered in bulk from Yiwu, and the cost is probably only 20 yuan.

One and a half yuan, and the remaining profit margin of more than 70 yuan is divided into more than 20 yuan for the Internet celebrities who bring the goods, and I can still make half of it.

Lu Zhicheng knew these tricks of his peers, and he also knew that they had used this method to make more money, and at the same time, they had greatly stolen away his target customers. However, Lu Zhicheng himself could not learn from the other party's despicable marketing methods.

.

These competitors are not people who really understand tea and love tea. They just regard tea as a temporary way to make money. When they choose tea, they will use this method to harvest tea consumers. When they choose tea tomorrow,

When they target health care products, they will start over again, package another health care product, and use the same method to attract a wave of health care product customers.

In Lu Zhicheng's words, those people lack awe for tea.

But he was different.
Chapter completed!