(Add to the Alston-King Alliance Leader)

Author: Apricot and Pear

(Add to the Alston-King Alliance Leader)

(Thanks to Alston-King for his reward! Although it is written slowly, you must have an attitude.)

The Marketing Department’s observation and reporting room is actually a brightly lit conference room.

This conference room is different from other conference rooms, and the decoration of the observation report room costs a lot of money.

It is only separated from the 1:1 [bookstore] experimental site built by the Marketing Department in the building.

The main wall of the report room is covered with a double-sided mirror that is two meters high and five meters wide. Opposite is the reading sofa in the lounge area in the corner of the [Bookstore].

From the volunteers in the bookstore next door, you can only see a reflective mirror, while the people in the observation room can clearly see the volunteers' various activities and expressions.

actually,

When the test tasks are all completed, reading the various questionnaires filled out by the volunteers can also achieve similar results.

However, textual questionnaires are far less able to monitor the scene at any time, and come more clear and intuitive.

There are also various camera screens and sound recording devices in the observation room so that the VIPs in the observation room can always understand everything that is happening in the [bookstore].

“It’s very well prepared.”

The short and chunky director Morgan looked at the marketing department staff behind the screen with a smile, using a small cart to pull fairy tale books arranged neatly like bricks, and busy laying out the shelf counters in the children's literature district in the bookstore.

The marketing department has bound 50 volumes of the [Detective Cat] version of "The Little Prince" and 50 volumes of "The Little Prince" in the [Vill Rhein] version of "The Little Prince".

certainly,

Both of these are hand-bound versions. After printing the cover illustrations provided by the two illustrators, they are glued on the blank text.

There is only one book cover, and the content inside is blank.

But as long as the plastic seal on the outside is not removed, it looks not much different from the final commercial version.

In addition to the new version of "The Little Prince" by the two illustrators, the marketing department also placed several old versions of "The Little Prince" that are currently circulating in the book market, both in hardcover and paperback.

Since market research is to be conducted,

While deciding the pros and cons of the two illustrators, we can also investigate the volunteers' acceptance of the group's upcoming "Little Prince" and compare the competitors' acceptance of the old version of "Little Prince" that has been sold for more than half a century.

This will provide a rough estimate of the market share and annual book sales that Scholastic Group can achieve after it truly enters the book market in the future.

"If all the volunteers are here, then let's start. I will fly back to North America in the afternoon." Director Morgan touched his chin and ordered.

The marketing department selected multiple groups of volunteers from all age groups, each with 80 to 100 people. They would enter the bookstore as "buyers" and choose their favorite "Little Prince".

The test content is not complicated and does not count as the time to re-arrange the experimental field.

Each test will take about 20 to 25 minutes, and it should be done in one morning and afternoon.

Director Morgan is ready to see only one or two groups of volunteers' quizzes and be able to leave.

With his experience,

Unless the gap between the two painters is very close, whoever draws better will be whoever draws better.

The first group of volunteers who lost or lost were basically confirmed after entering the field.

Market research is not a bloody variety show.

It is difficult for the first few groups of volunteers to respond badly to your illustrations, and the subsequent investigation teams are reversed again.

Director Morgan even rejected the marketing department staff and sent two different versions of "The Little Prince" sample books, Detective Cat and Villein, to the observation room for everyone to see.

Market research is market research.

The director does not want to establish any subjective tendencies, everything is allowed to speak the final data result.

...

A wall separated by

In the [Bookstore], volunteers entered the venue under the leadership of staff.

These volunteers are very diverse.

From an old man in his fifties and sixties, a college student who graduated and internship, to a girl of eight or nine years old who looked like a girl of eight or nine years old, there are all ages.

Kelly is one of them.

She is a junior at the Royal College of Arts in the UK and is considered an art professional, but Kelly majors in the Department of Clothing Design.

She has loved illustration art since she was a child. If she had not been under the pressure of AI painting now, the career prospects of middle and lower-level illustrators would be average.

Kelly may seriously consider whether she can become a professional illustrator.

Appreciating colorful illustrations can always bring Kelly some relaxed feeling full of free imagination in addition to the heavy academic pressure.

This is something that is not available to her by more serious art occasions such as art exhibitions and art galleries.

Because she likes it, Kelly has a better understanding of the illustration industry.

Large publishing houses and high-end illustration studios are the best options for illustrators when they find employment.

There are only two publishing group giants that attach great importance to illustration quality in the European and American markets - Scholastic Group and its main market competitor Townsman Publishing Group.

Both publishing groups have market value of more than tens of billions of dollars, and have joined forces to almost monopolize the entire children's literature market.

Countless famous illustrators have worked with them.

Because of this, when Kelly met a flyer in a bookstore near the school, she asked if she was willing to participate in an internal survey organized by the Scholastic Group as a volunteer.

Kelly chose to agree without hesitation.

"It's worthy of being a giant-level business empire. It's just that it's rich. It actually built such a large physical bookstore in the financial building!"

Kelly looked at the mock test room ahead that looked just like the chain bookstore near the school, smacked her lips and secretly amazement.

"Volunteers are welcome. Please queue up in an orderly manner to enter the venue. Please receive your task card from the marketing department staff in gray uniforms before entering the venue!"

The staff holding the loudspeaker directed everyone to enter the venue.

When it's Kelly's turn to enter,

The staff glanced at Kelly's age and gender, then handed over a blue handbasket and asked her to take an envelope from the basket.

[Scenario setting: You are a young girl who loves literature and will usher in the Christmas holiday next week. You are planning to buy a fairy tale book "The Little Prince" from the bookstore as a Christmas gift for your boyfriend.]

【Budget: £40 (only one book can be selected!)】

[Please complete your selection work within 20 minutes.]

Little Prince?

The task card she drew was made very meticulously, setting up relevant plot backgrounds for the volunteers to facilitate the actual purchasing scenarios.

"It seems that the rumor that Scholastic Group will release a new version of "The Little Prince" is true. Is this a preliminary market research? I don't know which illustrator is writing it."

Kelly's mind changed this thought.

Twenty minutes were not very tight. She first walked around this large-scale [bookstore] and asked the waiter for a free cup of American coffee at the bar in the bookstore.

“Merry Christmas!”

The marketing guy who acted as a clerk at the bar was very attentive. He was obviously early spring, but he still said Christmas blessings. The bookstore also played the Christmas blessing song "Dingjing bells, jing bells ringing".

After a walk,

Kelly actually brought it into the scene of choosing Christmas gifts for her boyfriend.

"If I wanted to choose a book as a gift, I would probably choose the classic Townsendsmann."

Kelly had only had an impression of this version of "The Little Prince".

She remembers that the hardcover version produced by Townsman was beautifully printed, and the original illustrations of St. Ixopéry were used as the cover.

It is indeed a good choice for literary and artistic youth to choose holiday gifts.

"I don't know if the new version of "The Little Prince" of Scholastic Group can amazed me and let me turn this plan around."

While thinking, Kelly turned to the shelves in the Children's Literature District.

In the first row of shelves, there is a new style of "The Little Prince" that she had never seen before.

【Title of work: "Little Prince"】

【Original author: Saint Eksuperi (France)】

[Translator: Charlie Hawke (UK)]

【Illustrator: Jan M. Weirlein (UK)】

Kelly could see at a glance that the accompanying illustration of the cover of "The Little Prince" was a very exquisite and attentive watercolor painting.

"It turned out to be a work written by artist Villeine, and it looks OK!"

With a well-known painter like Virrein creating illustrations, Kelly understood the confidence of the Scholastic Group to challenge its competitor Townsmann’s classic version of “The Little Prince”.

Art occupations die of drought, and flood.
To be continued...