"Zhou Tai, the World Cup ended last night. What's going on over the paid channel?"

"Wu Sheng, through this World Cup, he attracted a total of 400,000 paid users. The decision to win the World Cup broadcasting rights is really wise!"

Wu Nianzu was also happy when she heard this. ATV spent 18 million yuan to buy the World Cup broadcast rights this time, and the annual fee of the 400,000 paid users attracted was a big profit!

The annual fee for ATV Paid Channel is HK$998 per household per year. Don’t think it’s expensive, it’s already cheap on Hong Kong Island. This is still a discount activity given by ATV Paid Channel for promotions.

Another paid channel in his previous life, Hong Kong Island Cable TV, held a bundled event during the World Cup. If you want to watch the World Cup, you either sign a contract for HK$3,552 for two years, or you can get a monthly fee of 600 yuan during the World Cup!

The price of ATV is really too conscience compared to it!

The annual fee collected by this wave of paid users alone has HK$400 million in revenue, not to mention advertising revenue during the World Cup.

This wave of World Cup has brought at least 500 million direct profits to ATV.

Moreover, these paid subscribers will have a retention rate of at least 50% in the future. As long as the ATV paid channel content is done well, the retention rate will be higher. This is a long-term income!

This money must naturally be invested as much as possible in various programs on paid channels. Only when the program is exciting can it retain paid customers. For example, purchasing Premier League copyrights, etc., it will cost a lot of money.

However, this time, I won the World Cup broadcasting rights for only 18 million yuan. When other TV stations saw that the World Cup was profitable, the cost of the next 2002 World Cup would be greatly increased, and it would not be less than HK$50 million.

However, the next World Cup is the Japan and South Korea World Cup, and time is very friendly to watching the ball on Hong Kong Island. At that time, there will definitely be more people watching the ball on Hong Kong Island than now, and the advertising revenue and subscription users will definitely be higher than this year.

Wu Nianzu calculated that as long as you can get it within 200 million Hong Kong dollars, the deal is quite cost-effective.

Besides, other TV stations are not willing to pay so much money. Anyway, ATV is determined to win the broadcast rights of the next Korean and Japanese World Cup!

Then, Zhou Liangshuyi smiled and reported good news to Wu Nianzu:

"Wu Sheng, there is also news that since the British "Millionaire" has been broadcast, the ratings have repeatedly hit new highs and has been a great success!

ITV sent us a message and American Radio and Television was asking about their copyright."

Wu Nianzu's eyes were ecstasy when he heard this. A few months ago, the copyright of "Millionaire" was sold to British Independent Television Station for 4.5 million pounds, in order to allow the program to be broadcast as soon as possible and form an imitation effect throughout Europe and the United States.

And the biggest goal is naturally the North American TV station, the world's number one market!

Now, the goal is really coming!

American Broadcasting and Television Company, referred to as ABC, is one of the three major commercial broadcasting and television companies in the United States. This is a truly wealthy guy with a market value of US$19 billion!

Since they came to the door, Wu Nianzu would have to take a bite of the meat from them this time.

Then Wu Nianzu calmed down and asked:

“Is there only ABC the TV station?”

"Wu Sheng, there are only one family for the time being.

But I think that the UK program has only been broadcast for a few episodes, and the time is still short. If we are willing to wait, we should attract more TV stations to enter the market."

Zhou Liang Shuyi has the previous experience in negotiating with British Independent Television, and now she is very patient.

Wu Nianzu nodded and then ordered: "The TV stations in the United States are watching you closely, let Zulong and ATV form a special negotiation team to deal with the negotiations of "Millionaire".

Moreover, our "Millionaire" buyers are not only North America, but also Germany, France and other countries in Europe, Neon, Ball Country, and Xinjiapo in Asia. These developed regions are our potential customers.

I still say the same thing, in this negotiation, I have the advantage, we don’t have to hurry, put our attitude higher!

We have enough patience to get a good price!”

Copyright is a one-time sale, and one area can only be sold once, so Wu Nianzu naturally cannot sell it at a low price with a small profit but quick turnover.

"Don't worry, Wu Sheng, I will invite Mr. Huo and Mr. Cai to discuss and form a team together."
Chapter completed!