Chapter 54 054: A full jug of water does not make noise, but a half jug of water clinks(4/6)
Three hundred and sixty-five elements, every line is the top scholar.
As long as she works hard, there will always be times when she can make a name for herself. Therefore, she never forced Lin Guodong to study, nor did she enroll him in a cram school.
Lin Guixiang suddenly realized and laughed out loud.
After a moment, Zhao Cuinong walked to Lin Wu, "Xiaowu, Taobao is so popular now. How about you saying we should open an online flagship store?"
This will save a lot of rent.
E-commerce companies don’t have to rent a storefront, just find a warehouse to ship the goods.
Upon hearing this, Lin Wu shook her head slightly.
"Why?" Zhao Cuinong asked in confusion.
Lin Wu's tone was light and began to explain: "Although e-commerce is very popular now, Beauty Song relies on product effects, rather than sales of over 10,000 yuan at any time. If an e-commerce platform is opened, it will not only give people the illusion that you can buy at any time, but also reduce consumers' desire to buy. Scarcity is expensive. If Beauty Song can be bought without time or place, then it is essentially no different from ordinary skin care products."
If you want to create a good domestic product to be successfully launched and go international, you must find a different approach.
Just like the popular Yueyan milk tea shop nowadays.
They didn't register for a takeaway platform.
If you want to have a happy face, you must go to your city to queue up.
This is also a marketing strategy.
Upon hearing this, Zhao Cuinong nodded and looked at Lin Wu's eyes full of admiration, "Xiao Wu, you're right!"
No wonder she can do business.
That's the mind.
Don't talk about her.
Even ten of hers may not be as good as those!
Yuluo, Zhao Cuinong continued: "We have already mentioned the address of the new store when we arrived at the store today, but there are still many customers who don't know. Xiaowu, do you want to print a billboard and print the address of the new store on it, and then place it at the door of the store so that all customers who come to the store can see it?"
"Yes," Lin Wu picked up the cup and drank a sip of water. "In addition, a batch of 20% off coupons will be printed, and one will be sent to each customer who arrives in the store, and then the new store address will be printed on the back of the card."
Not every customer will pay attention to the billboard at the door, but it is different when printed on the discount card. Beauty seldom holds activities, and everyone will also look at the address of the new store for a 20% discount.
"Where is the old discount card?" Zhao Cuinong asked.
Lin Wu said: "All the old ones are invalid."
"Okay." Yu Luo, Zhao Cuinong couldn't help but curse: "Zhou Zhongquan is so shameless. The agreed lease period is five years, but he said he would breach the contract! In just ten days, how could we let all customers know the address of the new store?"
"What should you do if you say he will open a skin care store?"
Wouldn't they take away all their business?
When Lin Guixiang heard this, she was also a little worried and looked at Lin Wu, "Xiaowu, your aunt is right. What if Zhou Zhongquan also opens a skin care store, will it affect us?"
The mother and daughter finally started their business and just gained a foothold in Qingshi, but unexpectedly encountered such a thing.
Lin Wu was calm, and there was no trace of melancholy on Qingjun's face. "Even if they really opened a skin care store, it would not affect us, because there was only one beauty in this world."
Moreover, not every skin care product is called Beauty Song.
Zhao Cuinong smiled and said, "Xiao Wu is right. They can imitate us to open a skin care store, but they cannot imitate the effect of the beauty chant!"
If any skin care product can effectively remove freckles and acne, then the beauty song will not suddenly become popular.
Upon hearing this, Lin Guixiang also breathed a sigh of relief, "Then I will contact Xiao Liu immediately to print a new discount card. Xiao Wu, how many pieces do you think are appropriate to print?"
"According to our current daily passenger flow, at least 100,000 copies were printed." Lin Wu said.
"Okay." Lin Guixiang nodded.
At this moment, Zhao Cuinong seemed to have thought of something and looked up at Lin Wu, "Xiao Wu, instead of printing 100,000 discount cards, it is better to ask internet celebrities to help us promote the address of the new store. This will not only increase popularity for Beauty Yin, but also let more people know that we are moving."
Yu Luo, Zhao Cuinong said again: "I have learned that the price of advertising for internet celebrities with 10 million fans is around 100,000 yuan."
An advertising fee of 100,000 yuan can bring them at least ten times the profit.
By this calculation, it is much more cost-effective than a paper discount card.
And now is the information age.
Everyone has more time to look down at their phones than to look down at their cards!
Lin Wu did not directly answer Zhao Cuinong's words, but asked back, "Aunt, do you know what the best marketing strategy is?"
Zhao Cuinong was stunned at first, then shook her head.
She really doesn't know.
Under the light, Lin Wu had almost no special look on her face, but the crimson corners of her lips raised slightly, "The best marketing strategy is to have no marketing and no advertising. All its goodness comes from word of mouth."
"Real good things do not need to be promoted, such as gold and diamonds. Since ancient times, gold has been hard currency, and no matter what period, gold will not lose its price. But diamonds are different. Diamonds are actually a scam in human history. Because its main component is carbon, and the earth does not lack the least is carbon. In a sense, it is actually no different from household coal to a certain extent. As long as it reaches a sufficient high temperature, it will be burned out."
"So, diamonds need to be stunted with 'true love' and 'permanent' gimmicks to be sold!"
Diamonds are known as the most successful marketing of the 20th century.
But as consumers are becoming more and more aware of the situation, fewer and fewer people are buying diamonds.
Lin Wu doesn't want to make a 'diamond' product.
What she wants to do is hard currency like gold.
No matter how advanced social civilization is, beauty chants are a must-have.
Zhao Cuinong widened her eyes and looked at Lin Wu, "It's really better to listen to your words than to read ten years."
At this moment.
Zhao Cuinong really regards Lin Wu as an idol who is beyond reach.
Not juniors.
Lin Wu is so amazing.
Her ideas and overall situations are all above her adult.
If it weren't for seeing it with your own eyes, who would have believed that this was just a teenager?
At this time, Zhao Cuinong had a strong sixth sense.
In the future, Lin Wu will definitely soar to 90,000 miles.
It makes everyone unable to reach it.
At that time, the Zhang family will definitely regret hitting the ground!
At nine o'clock the next morning.
When Lin Guixiang and Zhao Cuinong came to the store, Xiao Liu from the Picture and Text Store was already waiting at the door.
Seeing the two of them coming, Xiao Liu smiled and said, "Sister Lin, Sister Zhao, you are here."
"Good morning, Xiao Liu." The two of them greeted Xiao Liu.
Xiao Liu continued: "The discount card and advertising paper have been printed. I will move it to the store for you."
Lin Guixiang took the key and opened the door, "Thank you for your hard work, Xiao Liu."
"Not hard work."
Yu Luo, Xiao Liu moved all the things to the store.
Zhao Cuinong placed two large billboards at the door of the store.
He Meili also came to open the door at this time. When she saw Zhao Cuinong posing a billboard, she immediately came over to help, "Cuinong, do you really want to move this store?"
Although He Meili was also on the scene when she terminated the contract yesterday, she still felt that things were a little sudden.
Moreover, she would come over to chat with Zhao Cuinong and Lin Guixiang every day in her spare time. If they moved away, it would be inconvenient to chat in the future.
The most important thing is that there is a beauty singing next door, and He Meili feels that her family’s business has improved a lot.
After the beauty chants, the traffic of their family will definitely deteriorate in the future.
"We don't want to move either, but the shameless person in Zhou is not allowed to do anything about us."
At the end, Zhao Cuinong sighed, "We can't inform everyone about the relocation of the store within ten days. If someone named Zhou also takes a skin care store here, I don't know how many people will be fooled!"
He Meili smiled and said, "This is easy to deal with. Our two shops are next to each other. You can move a billboard and put it in front of our store. Even if you move away, you will see the address of the new store."
Hearing this, Zhao Cuinong immediately grabbed He Meili's hand, "Michelle, your method is so good, thank you!"
"Xiao Wu has helped me so much, what is this little thing?" He Meili said.
She really treats Lin Wu as the little god of wealth.
Otherwise, I wouldn't have been so heart-warming, let alone help like this.
Moreover, Lin Guixiang and Zhao Cuinong usually take care of their own business. The clothes they both bought from her store and were paid at normal prices. She couldn't even charge them.
After saying that, He Meili moved a billboard to the door of her store.
——
To be continued...