When Director Dai, who was full of shock, listened to the report from his subordinates,

After a while, he finally came to his senses: "If I had known earlier, I should have listened to Xiao Jiang's advice and printed a hundred thousand copies of the newspaper."

"That's right, our newspaper usually takes half a month to sell! It's better this time, it was sold out in one day."

"I really didn't expect it," Director Dai smiled bitterly and shook his head: "Fortunately, 20,000 more copies were printed, otherwise it would be even more unfair."

"Dai Ju, how about... let's print some more?"

"No need," Director Dai smiled: "Oriental Metropolis Daily will also help us publicize it for three days."

Forget about this issue, the key is the issue in the middle of the month.

Anyone who wants to participate in the quiz with prizes will buy a copy of the Industrial and Commercial News.

The rules are very clear, and the winners will be drawn from the answer sheet.

Then, according to the home address filled in by the reader, a notification of prize acquisition will be sent.

Anyone with a little bit of brains will think that if they fill out more answer sheets, they will have one more chance to draw a lottery.

If you meet someone who has a wishful thinking, you might fill out dozens of answer sheets at once.

If this continues, how terrible will the circulation of "Industrial and Commercial Daily" be?

At this moment, Director Dai is getting more and more confused the more he thinks about it!

When I first heard the idea given by Jiang Shan, I was confused for a while: "Why doesn't your newspaper company do such a good idea?"

"Oriental Metropolis Daily is a daily newspaper." It's okay to do this once or twice, but it won't be effective if it's done too often: "You can't do this, your Industrial and Commercial Daily will be different."

The main reason is that I am afraid that if I take too big steps, I will be given small shoes.

However, Pujiang Industrial and Commercial Bureau does not have this trouble.

"Then..." Director Dai frowned and asked, "Where do you get the prizes for this quiz?"

The bureau will definitely not give this money.

Jiang Shan continued to explain: "It will be deducted from the advertising fee."

According to Director Dai’s original expectation, he would be satisfied as long as he can attract 2 or 30 advertising companies!

Jiang Shan counted with him on his fingers:

If 30 companies are really recruited, based on the current minimum advertising fee of 500 yuan, each issue will be equivalent to 15,000 yuan in advertising fees.

"Even if you spend 3,000 yuan to buy the prize, it's still a good deal!" Jiang Shan stated the truth sincerely.

To be honest, if he hadn't thought about having to deal with the Industrial and Commercial Bureau in the future, he would have been reluctant to give up his unique skill of "quiz-and-prize".

"Of course, if any manufacturer is willing to sponsor it for free," Jiang Shan continued, "that would be great."

"Is there any manufacturer willing to sponsor for free?" Director Dai felt that Jiangshan was still awake: "Where can I find such a good thing?"

"This is a lot of good things," Jiang Shan said with a smile: "If you don't believe it, you can try it, and then you will say this..."

Before Jiang Shan finished speaking, Director Dai understood.

Soon, he followed Jiangshan's method to attract two sponsors: Shuangxi brand enamel basin and Zhonghua brand toothpaste.

The reason is simple. Even compared with the lowest advertising fee, these sponsoring manufacturers are taking advantage of it.

An enamel basin only costs 2 yuan, how much does it cost to sponsor 50 of them in each issue?

And the price of a toothpaste is even cheaper.

It’s only 35 cents a piece, and 500 of them is less than 200 yuan.

It is estimated that in the future, manufacturers will rush to provide sponsorship gifts to "Industrial and Commercial Daily".

Although the two awards have not yet attracted sponsors, Dai Ju also listened to Jiangshan's suggestion and did not brand the two awards.

According to Comrade Xiao Jiang’s original words: Advertising space is for rent.

For a moment, thinking about today's record-breaking circulation of the Industrial and Commercial Daily, Director Dai once again thought of Jiang Shan's eloquent talk.

"This Xiao Jiang," he couldn't help but laugh: "He got everything right!"

If everything goes as smoothly as he said...then I've really found a treasure.

In the Light Industry Bureau, which also had a government sign, Director Xu carefully read the news in the Industrial and Commercial News over and over again.

"Q&A with prizes?" After taking off his glasses and placing them on the table, he couldn't help but look at the headline: "Can we still do this?"

A few minutes later, the phone on Director Dai's desk rang.

"Lao Dai," Bureau Xu asked directly on the phone: "Let me ask you, who came up with the idea of ​​prize quizzes for you?"

"Who else could it be?" Director Dai said without hiding it: "It's the country I mentioned that day!"

"It's really him," Director Xu had already had a premonition: "Old Dai, can you pass a message to me..."

It used to be an animated advertisement for trade fairs and "Colored Soap", and now it's a prize-winning Q&A in the "Industrial and Commercial Daily".

Although there are not many advertising consultation calls coming into the Industrial and Commercial News this time, Director Xu believes that Director Dai’s advertising expectations of 230 companies will be realized soon.

Faced with such marketing talents, Director Xu could not let him go.

Therefore, when Huang Hua was called into the reception room of the Light Industry Bureau again, he actually saw Jiangshan whom he had not seen for a long time.

"Xiao Jiang," Huang Hua was really happy: "Why are you here?"

"I still want to ask you," Jiang Shan said with eyes full of surprise: "How long has it been since we last met?"

"how?"

Director Xu on the side asked: "Have you two known each other before?"

"You don't know, Director Xu," Huang Hua said with pride, "Jiang Shan and I are old friends."

"This saves trouble," Director Xu looked at Deputy Factory Director Ma and said with a smile, "I don't need any introduction."

Deputy Director Ma smiled and nodded: "Then... let's get started!"

Before Huang Hua arrived, Deputy Director Ma had already introduced the specific situation to Jiangshan.

After everyone sat down for a while, more and more detailed information became available.

Jiang Shan nodded slightly while listening.

Unable to hold it back, his thoughts drifted away again.

The earliest White Cat laundry detergent advertisement that I remember was indeed produced by an advertising company in Xiangjiang.

The cheap and high-quality White Cat washing powder has not only been proud in Hong Kong for nearly ten years, but also left the best memory for Li Ka-shing.

Otherwise, he would not have spent huge sums of money to acquire "White Cat" 20 years later.

Unfortunately, it still ended in defeat.

Talking back to the current white cat laundry advertisements, Jiang Shan still vaguely remembers a Cantonese advertising slogan: White Cat Washing Powder helps you.

This 30-second live-action animated commercial only lasted for 10 seconds after it returned to Pujiang TV Station.

This is just to support the budding advertising industry in China.

Otherwise, Pujiang Synthetic Detergent Factory would have omitted even these 10 seconds of advertising.

Because at that time, the main market for White Cat washing powder was Hong Kong and Macao.

After all, in this inland market, you still have to get a ticket to buy a bar of soap.

At this moment, Huang Hua was still introducing the new advertisement of "White Cat".

After Jiang Shan came back to his senses, he said something that the other party liked to hear: "It sounds like this advertisement is pretty good."

"The commercials are nothing to say," said Comrade Huang Hua, who was also very pragmatic: "However, other foreign laundry detergent advertisements don't look weak either."

"Advertising, in the final analysis, only serves a publicity function," Jiang Shan said with a smile: "After all these years, do you think there are still people in Xiangjiang who don't know about White Cat washing powder?"

"That's what you mean," Deputy Factory Director Ma said doubtfully, "There's no need to publicize a product that everyone knows!"

"Of course we need to publicize it, especially after competing products appear, we need to increase publicity efforts,"
Chapter completed!