At this moment, Zhou Zishen, head of the Guangcheng branch of Pujiang Advertising Company, was sitting in the office with a gay man in his fifties.

This comrade's name is Lin Liang, and he also has another title: the father of the little yellow duck.

He is also the only senior businessman who can make Li Jiacheng bow down.

This person is a well-known figure in the toy industry.

If you really want to say it, Lin Liang can be regarded as a representative figure who does not bully young people who are poor.

Along the way, I kept switching between different temporary work types.

Until 1947, Lin Liang got an opportunity to work in a bookstore in Central.

Although this job with a monthly salary of only NT$60 is actually the most inconspicuous low-level salary in Hong Kong.

However, it gave Lin Liang the opportunity to read a lot of books.

His knowledge and vision suddenly broke through!

After charging was completed, Lin Liang went down the mountain.

Relying on his keen vision, he co-founded a plastic products factory.

By chance, when Lin Liang accidentally saw a duck toy made of celluloid (similar to a thin and brittle plastic) produced in Japan, he immediately went back to the factory to design and produce a soft plastic that was not easily broken.

"Little yellow duck".

Since then, Xiangjiang's "little yellow duck", born in 1948, has gradually replaced the "Made in Japan" duck.

By 1949, Boss Lin had already founded a plastic factory in Guangzhou.

This year, another toy factory was established in Dongguan.

Later, in 1987, "Hasbro's Transformers" was brought to the mainland.

At this moment, Zhou Zishen was really pleasantly surprised when Boss Lin came to the office in person.

But he also knew that Boss Lin's trip must be for his packaging design.

"Mr. Lin, you are an expert in this field," Zhou Zishen smiled and offered a cup of coffee: "Do you think my design plan is feasible?"

Lin Liang, who was wearing a pair of gold-rimmed glasses, smiled slightly: "That's cool, otherwise I wouldn't be here today."

After saying that, both of them laughed.

On the desktop, there is a design draft of the new White Rabbit's outer packaging, looking at the two people in front of it with a smile.

Zhou Zishen said slowly: "The only thing I'm worried about now is whether this single-source processing order can be placed with your company."

"Manager Zhou, don't worry," Boss Lin smiled and took a sip of coffee: "As long as Pujiang agrees with your design plan, I will naturally discuss cooperation."

Before today, Zhou Zishen consulted Boss Lin's toy factory on issues related to plastic production and processing.

At that time, the plan with the eye-catching title "White Rabbit Milk Candy Outer Packaging" successfully attracted the other party's attention.

Boss Lin immediately realized that this design drawing was a huge order.

This is also the shrewdness of Zhou Zishen.

After taking root in Guangcheng, he naturally wanted to get closer to the local organizations.

Whether they are local or foreign...all of them have become his potential customers.

If Jiang Shan knew his thoughts, he would definitely give him a big thumbs up.

This is also the key to Zhou Zishen being quickly appreciated by the head office.

"If that's the case, then it's no problem," Zhou Zi said with a deep smile, looking at his design drawings:

"The design drawings produced by our company headquarters have been rejected twice by the candy factory. And my design plan, I believe it will definitely..."

He is still very confident in his masterpiece.

Not to mention the inland, even in the entire Hong Kong and Macao regions, there is no similar product packaging.

"Well," Boss Lin nodded. He was also very optimistic about Zhou Zishen's design: "If it is as you said, it would be great!"

…

Sure enough, everything was just as Huang Hua thought.

The moment he left the general manager's office, the company branch in Guangzhou received a call from the headquarters:

The White Rabbit packaging design PK between the two cities will soon be decided.

At this moment, Huang Hua was still sitting in Jiangshan's office.

"Two?" Huang Hua raised his hand and said two.

"Yes," Jiang Shan nodded firmly: "I will help you design two sets of outer packaging plans."

"Are they the kind that make people pay for them at the first sight?"

"of course!"

If anyone else had said this to him, Huang Hua would have just laughed it off, treating it as a joke.

But when it comes from Jiang Shan's mouth, it's naturally different.

At this time, Huang Hua's heart was completely at ease.

He still knew how much the country was worth, not to mention that the other party agreed so happily this time.

Come to think of it, he really considered Huang Hua a friend.

"Xiao Jiang," Huang Hua couldn't help but said gratefully, "Brother didn't say anything anymore, I've recorded it all here."

He pointed to his chest, his meaning already obvious.

Seeing Huang Hua's eyes full of meaning, Jiang Shan smiled: "Brother, these are small things, you don't need to be like this."

"How is this a trivial matter?" Huang Hua exclaimed: "Previously, the plan our team racked their brains to come up with was directly rejected by Aimin Candy Factory, and it was rejected twice in a row..."

Upon hearing this, Jiang Shan stood up directly.

I walked to the blackboard in the office, raised my hand and started writing:

“The so-called outer packaging is to protect the product, and to let customers understand the product.

With the development of the times, outer packaging has also become a battlefield among similar manufacturers.

As long as it looks good, it will not only stand out among similar products, but also sell for a good price."

In 2016, Guanshengyuan, which had been striving for breakthroughs, spent heavily to invite famous French and French brand designers to design two new packages for "White Rabbit".

Euphemistically called the Collector's Edition "White Rabbit", the candy originally priced at more than 20 yuan per catty was sold to 265 yuan per catty.

You can't scold them, otherwise you will be immediately labeled as someone who doesn't love Chinese products.

However, when I think that the price was raised by foreign designers, it is really an indescribable feeling!

For a while, everyone on Weibo was talking about this:

【White Rabbit, you are swollen!】

[Is this still the 10-yuan-a-pound white rabbit I know?]

[Would you buy the white rabbit that costs 265 yuan per pound?]

【I can’t help but love my national toffee!】

Even back to the present, Jiang Shan still believes that Guanshengyuan's move was right.

At least it created a big wave of traffic, and also let many young people know that there is a time-honored domestic brand called "White Rabbit".

However, the French guy's design did not catch Jiangshan's attention.

In Jiangshan’s opinion, the oversized White Rabbit candy prototype is the most classic outer packaging design.

There is no nonsense, I am a legend myself.

As soon as this package came out, it was an instant winner!

The whole country applauded in unison.

Whether it is the older generation or the next generation, everyone wants to take home a big one.

At this moment, the big blackboard in the office was filled with Jiang Shan written all over it.

"Whether it is Japan or Hong Kong, there are only two types of popular packaging: celebrity cartoons are one type, and whimsical ideas are another type...

The whimsical ideas in this belong to the unique talents of the manufacturers.

Product manual type, multi-purpose type, purely good-looking type...it all depends on the manufacturer's preference..."

At this moment, the Advertising Department seems to have become Jiangshan’s impromptu classroom.

The three people in the office all listened with great interest.

Especially Huang Hua, he just felt that this was a knowledge point that could not be heard outside the world even with money.

"So I said that it is actually very interesting to design an outer packaging that appeals to both manufacturers and customers."

Looking at Jiangshan with a warm smile in front of the blackboard, Huang Hua suddenly felt that what was a difficult problem for him had become a kind of enjoyment for Jiangshan.
To be continued...