Chapter 299 McDonald’s advertising contract must be fought for!(2/2)
After the two pencil advertisements were launched in Hong Kong, advertising companies of all sizes in Hong Kong immediately started analysis and research on them.
In the conference room of the "Huang & Lin" advertising company, what is playing on the big screen is the Zhonghua brand colored pencil advertisement.
Jin Fuzai, the official soundtrack of Meiying Studio, helped Jiangshan compose a tinkling and clear background music for this commercial.
Watching each piece of colored pencil carving into a piece of art under the direct view of the camera.
Huang Zhan and Lin Yanni, who were sitting in the conference room, actually made a sound of surprise.
After "rewinding" several times in a row, Huang Zhan was willing to look back.
"It's amazing, it's really amazing," he pointed at the screen and gestured with his hands: "How can we learn from this advertisement? Is this something that ordinary people can do?"
The staff sitting there also had expressions of amazement on their faces: "I couldn't draw the advertisement I drew with both hands with just one hand!"
Another person had already drawn something on the paper: "I still can't figure out why I just drew a circle when I looked at it, but in the end there was a pattern in the circle."
Huang Zhanzao had discussed this topic with a friend early on: "It has something to do with the weight of the strokes. When the contrast between depth and light is appropriate, the pattern can be displayed."
"Oh, so smart!"
Lin Yanni, who has not yet become Mrs. Huang, is also another partner of "Huang and Lin".
After staring at the still picture on the screen for a while, she frowned and wondered: "Where did this advertising company find talents? Not only can they draw with both hands, but they can also micro-carve pencils."
"What do you mean?" Huang Zhan was surprised again: "Could it be that both the two-hand painting and the miniature sculpture were made by the same person?"
"I have carefully identified them just now," Lin Yanni said with certainty: "The hands in the two advertisements are the hands of the same man."
"Have you discovered all this?" Huang Zhan couldn't help but shake his head: "Women are more thoughtful!"
Lin Yanni, who ignored the other party, chewed her pencil and thought for a while: "Now it seems that we can confirm some situations."
Lin Yanni, wearing a white skirt, stood up and walked to the front of the big screen.
With the remote control in his hand, he pressed it towards the machine.
"Please take a look, from the original White Cat washing powder, to the White Rabbit toffee, to the current two pencil advertisements, you can find the three letters CFD in the advertisements."
Screenshots of advertisements flashed across the screen, and indeed the three letters "CFD" could be seen in the circled position in the picture.
"According to our estimation, CFD should be the abbreviation of an advertising company," Lin Yanni continued: "And his registration place should be in the mainland, because the three brands currently appearing are all products from the mainland."
Huang Zhan smiled slightly and continued to say to his employees: "Last year, we, 'Huang and Lin', took over Hilton's advertising agency. So far this year, we have not received a big order, so Mr. Lin and I discussed it and decided to do it."
We must do our best to win the Mak Kee business."
Upon hearing this, the employees in the conference room began to discuss quietly.
In 1975, McDonald's opened its first store in Causeway Bay, Hong Kong.
One McDonald's after another opened smoothly.
Advertising also appeared overwhelmingly on the streets and alleys of Xiangjiang.
By 1979, Burger King officially landed in Hong Kong with the translated name of "Baojiajing".
The first thing I did when I landed was to spend money on advertising.
After half a year, McDonald's took stock and found that it had lost a lot of profits to the other party.
This is not bad!
After some analysis, I came to a conclusion.
The loser is the advertising, not the product.
So after the new year, McDonald's immediately sent out invitations to four advertising companies.
From radio, television, to outdoor advertising, everything needs to be overhauled.
Lin Yanni stood in position C with one hand in her pocket:
"Mai Kee has sent invitations to four advertising companies this time. In addition to us, we also have Bo Kee, Huimei and McCann.
Each of the four companies has its own characteristics, such as our copywriting, Boji's creativity, McCann's team, and Huimei's quotation."
Huang Zhan took off his glasses and wiped them: "Everyone knows that what Mak Kee is showing off this time is a piece of fat. Unfortunately, compared with the other three companies, it can be said that 'Huang and Lin' has no chance of winning."
"But..." Lin Yanni pointed to the big screen: "If we can get help from this advertising company, I think there shouldn't be much of a problem."
Including Huang Zhan, everyone present nodded.
"That means our company is planning to hire foreign aid this time?"
"It's also called subcontracting, or... joining forces!"
A discussion started again.
Huang Zhan, who knocked on the table, was about to speak when the door of the conference room was suddenly pushed open.
"I asked," a female employee walked in excitedly holding the information: "I found the CFD information."
"Show me quickly."
Lin Yanni snatched it away.
Later, Huang Zhan also walked over: "What did you say?"
Lin Yanni: "Spring Style Promotion Plan?"
Huang Zhan: "Spring style? Isn't this just CFD?"
"According to the clues collected, this company named Chunfengdu is indeed in the mainland, and its office is said to be located in a newspaper called Oriental Metropolis Daily."
"Wait a minute," Huang Zhan raised his head fiercely: "What kind of reward did you just say?"
"Oriental Metropolis Daily"
Bang, Huang Zhan struck with both palms: "That's it, I know who I should contact about this matter?"
"Who are you looking for?"
"Lao Cha," Huang Zhan said firmly, "his "Legend of the Condor Heroes" sent to the mainland was published in this "Oriental Metropolis Daily"."
"What a coincidence? You can't remember it wrong, right?"
"Wait a minute, I'll make a call first and ask."
…
Huimei Advertising Company, conference room.
Vice President Ju sitting at the top was announcing a decision:
"From now on, the whole company will make suggestions for Mak Kee's advertising. No matter which department you are in, if you have good suggestions, you can come to me directly in the office."
After the meeting, Ju Jin in the corridor quickly took the information handed to him by someone:
"Pujiang? That's right. Each of the three brands that CFD is responsible for planning is a Pujiang factory."
"Then...should we get in touch with this company?"
Chapter completed!