On March 28, 1980, the sky was bright.

The news of "Wall Street Silver Black Thursday" was prominently displayed in the financial columns of newspapers throughout Xiangjiang City.

According to the fastest-acting butterfly effect, the metal sectors of the stock markets in Japan, South Korea, Hong Kong, New Zealand... bottomed out as soon as the market opened.

But what is interesting is that after the good show of metal tickets ended, the Nifty 50 stocks in the US market reversed the stagnant trend in the early stage and collectively began to climb upward.

This, of course, also includes "McDonald's".

Since then, the first ten-year bull market in the U.S. market began in 1980.

At this moment, some people in Xiangjiang City were already paying attention to "Mai Ji"'s every move.

However, what they care about is Mak Kee's advertising, not Mak Kee's stock.

In one day, the Hong Kong advertising circle was shocked that "Wong & Lam" single-handedly won the entire "TV, radio and outdoor" advertising contract of Mak Kee.

In addition to industry insiders like them, some outsiders have also noticed this rumor.

Among them, Nestle's Xiangjiang branch has been inquiring about the best advertising company in Hong Kong.

Compared to later generations, which were very active in the mainland market, Nestlé Coffee in Hong Kong has been being suppressed by McLaren.

It's known as the best-selling McCaffrey's coffee in the United States, and it's not for nothing.

Since landing in Xiangjiang City, "Mai's" has been taking the high-end route, and its sales volume has been twice that of "Nestle" for a long time.

Even if it attacks the mainland market in the future, it will be the powerful "Mai's" who will take the lead.

At 10:30 in the morning, when the supervisor of Nestlé Xiangjiang's promotion department walked into "Yellow & Forest", he found that the entire advertising company's staff were gathered around a TV, fascinated.

At the same time, Huang Zhan and Lin Yanni, who were sitting in the office, were staring at the TV screen without blinking.

[A crisply dressed art student is smiling and making a wish to a burning match: "I want to be a student of Leonardo da Vinci."

Suddenly the camera turned, and when the art student who disappeared on the spot reappeared, he was already standing in a classical and luxurious Italian-style living room.

In the center of the living room, Da Vinci is holding a paintbrush and gesturing at the Mona Lisa. It looks more real than real...】

Watching the three-way dialogue between you and me on TV, the coffee in Lin Yanni's hand became more fragrant.

"Interesting," Lin Yanni said with a smile, "No wonder they keep us waiting for this commercial. It's really interesting to watch."

"Where can I find actors for these?" Huang Zhan stared at the Mona Lisa on the TV: "It looks too similar."

"It does look like it." Lin Yanni felt that the half-painted Mona Lisa in front of Leonardo da Vinci was more interesting: "Not to mention, it really feels like walking into the 16th century."

Huang Zhan: "Why do I feel like watching this ad is like watching a fantasy movie."

"Haha," Lin Yanni: "That's why I said it is interesting!"

Just after laughing twice, Lin Yanni's smile suddenly froze: "Azhan, look at the lower right corner of the screen."

Huang Zhanyi looked at it and said "Hey" and stood up: "I asked why this advertisement looks unusual. It turns out that it was also written by Chun Fengdu."

As usual, the three initials of CFD are clearly displayed in the lower right corner of the screen of the "Make a Wish" series of match advertisements that are being broadcast.

At this moment, the Nestlé executive standing in the large office room of "Huang and Lin" was also attracted by the advertisement on TV.

Amid the excited chatter among the employees, the three visitors from Nestlé also interacted with each other.

"It's not just a resemblance, it's exactly the same."

"This wish-fulfillment plot looks very good."

"You know why it looks good? Because it looks so real."

"Indeed, once the imitation can be compared with reality, it seems that the interest of the story will also increase."

While the two camps were watching and chatting, a little girl on the screen polished a wishing match in the starry sky:

"Now, you can tell your wish."

"I want to go to the moon with my sister!"

When the little fat man on the TV finished saying this, a box of Uni-President "Make a Wish" matches sparkling with magical light jumped on the screen.

At the same time, a line of unfinished subtitles made everyone in front of the TV show an unfinished expression.

"Why did it suddenly disappear?"

"Huh? What do you mean to be continued?"

"It means there will be another episode later!"

"This is an advertisement, how can it be filmed like a TV series?"

"But that's how people filmed it."

"Unify the wishing matches! Yeah!"

"Last night, I saw this and it disappeared. I thought it would be lowered again today, but I didn't expect it would still be like this."

"Oh, if that's the case, then how long will it take to see the second half?"

"That's right. Looking at the level of the Mona Lisa and Da Vinci in the front, I guess the wish in the back will also be very real."

"The next wish is to go to the moon!"

"This probably won't look too similar."

"Tell me, can it play the next episode tomorrow?"

"Who knows, maybe it will be broadcast tonight."

"I hope so!"

At this moment, the three Nestlé representatives, who were still reminiscing about the plot of the advertisement, almost forgot why they were here today.

Until, a female staff member looked at them and said with a smile: "Good morning, gentlemen, may I ask if you need help with Huang Yulin's advertising..."

When three Nestlé representatives sat down in Lin Yanni's office.

"That's it," the person in charge of Nestlé's promotion department said straight to the point:

"Not long ago, our company received an advertising project. After discussion and study, our promotion department always felt that there was something missing."

Another added at this time: "It's just not exciting enough and failed to capture the highlights of the customers."

"There is another reason." The person in charge of the promotion department looked at Lin Yanni and said word by word: "I wonder if your company has noticed the new advertisement of Max Coffee."

Hearing this, Lin Yanni already understood: "Do you want an advertisement that can surpass Max Coffee?"

"indeed so?"

"Do you want me to make modifications based on the original plan of your advertising plan?"

"Yes, the current advertisement has a good idea, but...it doesn't look perfect."

Lin Yanni asked curiously: "Can I take a look at the contents of the advertising plan first?"

"sure."

The Nestlé manager glanced at him, and the secretary next to him responded immediately.

"Actually," the Nestlé manager said slowly, "Before coming to you, we have consulted many advertising companies, but unfortunately the modification plans they gave were not satisfactory."

Lin Yanni, who was already looking through the advertising plan, expressed her understanding:

“Generally speaking, when it comes to adjusting advertising planning for a previous company, it’s not easy to do it without your own original ideas.

Once the planning fails, it is impossible to say whether the predecessor or the current person is responsible.

However, judging from the current advertising plan for Nestlé Coffee, it seems to be very complete.

What specifically do you want to add to the plan?"

The Nescafé executive laughed: "If I had known, I wouldn't have had to make this trip."

At this moment, another executive reminded: "I heard that your company just got a full advertising contract from McDonald's?"

"Yes," Lin Yanni smiled delicately: "Nestlé is indeed a big company, and I heard the news so soon."

If it weren't for the fact that the opponent's position was too high, Mr. Lin wouldn't have gone into battle himself.

It was exactly as expected.

Once we win the McDonald's advertising contract, our future partners will move to a higher level.

It's just that "Huang Yulin" Gao Luo didn't expect to react so quickly.

Thinking of this, Lin Yanni regretted not getting a stylish hairstyle as soon as possible.

"Let's be honest with Mr. Lin," Nestlé's supervisor told her, "We have been paying attention to the trends of various advertising companies in Hong Kong recently."

Another person: "But... Mr. Lin feels that this advertisement is perfect?"

"I'm just saying it's complete,"

Lin Yanni is such a smart woman, but her literary talent can't keep the guests away: "I'm not saying it's perfect."

Nescafe coffee needs to be perfect.

“Can your company make this perfect?”
To be continued...