Chapter 390 Advertising that changes historical trajectory(2/2)
Wang Fulin waved his hand: "It's okay not to mention it!"
As the era approaches, advertisements on the big screen begin to become more and more diversified.
Until the year 1980 was printed in the subtitles, each of the guests at the venue watched more carefully.
As usual, any advertising case that appears at the premiere is likely to win an award.
At this moment, as soon as your own advertisement appears on the screen, the small area will become active for a few seconds.
Watching one advertising case after another flash before his eyes, Comrade Jiangshan, who had never seen the real owner, actually started to get nervous.
Finally, when the prelude of a familiar piece of music played, Jiang Shan breathed a sigh of relief.
call,
call,
At the same time, the group members sitting with him also took a breath.
"Wonderful Night in the Forbidden City" is here.
As soon as this advertisement appeared, the venue was filled with whispers.
All the guests present did not expect that the advertisement that appeared on the New York TV station two days ago would appear at the advertising festival again.
It can be seen from the reaction in the venue that this Chinese food advertisement is already considered a bright spot in the award-winning list in the eyes of various advertising companies.
"Look at it this way," Wang Fulin clearly remembered what Jiang Shan said: "Our advertisements, big and small, can all go home with a trophy."
"Well," Jiang Shan nodded: "As long as it is an open-screen advertisement, most of it will not be empty."
"That's good." This is what Wang Fulin is most worried about: "That's good!"
…
"Ladies and gentlemen,Welcome to New York..."
After a round of warm applause, the long-awaited New York Advertising Festival finally opened.
According to the plan, the three-day advertising festival will reveal major awards for film and television advertising on the first day.
The next day, the winners of print advertising and outdoor advertising will be announced.
On the last day, which is the day of the closing ceremony, the New York Advertising Festival will announce the winners of public service advertisements and successful marketing cases.
In other words, there is no need to wait until tomorrow, whether "Wonderful Night in the Forbidden City" will win or not has already been decided.
Gradually, with the cooperation of the host and the big screen, the winners of the bronze and silver awards have appeared several times.
At this moment, watching the host's expression become more and more excited, the most exciting moment of the advertising festival has finally arrived.
"To this day, I don't know whether to be happy or to curse,"
Seeing that his team had failed to achieve anything, Huang Yongyu was really anxious: "Jiangshan, if we don't exist here, there will be no chance in the future, right?"
"Later..." Jiang Shan thought carefully: "There seems to be some encouragement prize."
"Am I using him to encourage you?" Huang Yongyu was already angry: "Our advertisement is so beautiful. If we don't win the award, then we are definitely being bullied."
"..." Until now, Jiang Shan could not rule out this possibility: "Let's see first and then talk about it. If we really don't win the prize..."
At this time, with the display on the big screen, the host has successively announced the four gold medal-winning advertisements.
"If I remember correctly," Wang Fulin was even more nervous than Jiang Shan: "There are five gold medals in total, right?"
"Yes, five."
As soon as he finished speaking, three more candidate advertisements popped up on the big screen.
One of them clearly displayed the advertising page for "Wonderful Night in the Forbidden City".
The next second, Jiang Shan grabbed Wang Fulin's arm.
Obviously, he was more excited than Director Wang at this moment.
However, what made him nervous was not the appearance of "Wonderful Night in the Forbidden City", but the Sony commercials among the three shortlisted films.
Jiang Shan remembers clearly that this Sony TV commercial was one of the gold medal winners at the New York Advertising Festival in 1980.
I really didn't expect that "Wonderful Night in the Forbidden City" would actually be paired with it.
As before, the three candidate ads were placed on the big screen one after another.
When it was Sony's turn to advertise, Wang Fulin, Huang Yongyu, Huang Hua...all fell silent.
In their opinion, this Sony commercial is really wonderful.
Multiple scenes evolved from the living room of a family, with natural switching and huge span.
Not inferior to Jiangshan’s “Wish Match” series of advertisements at all.
At this moment, Jiang Shan didn't say a word.
In his eyes, although Sony's commercials are wonderful, they are still not good enough compared with "Wonderful Night in the Forbidden City".
But, isn’t it true that there is still something like “historical trajectory” taking over? Just be afraid...
"So, the fifth work that won the gold medal today is... Congratulations to "Wonderful Night in the Forbidden City" from China, and welcome the award-winning guests to the stage to receive the award."
Wow——
Amid the roaring applause of the audience, three bright spotlights were thrown over at the same time.
In an instant, the seven participating members from China ushered in the highlight moment of their lives at the same time.
After a moment, Jiang Shan and Wang Fulin, who were wearing black dresses, stood up together.
At this exciting moment of settlement, the two comrades moved between the guests' tables with joy.
After successfully arriving at the aisle, Jiang Shan paused and looked back at his seat:
"Uncle Yongyu, come with us!"
"..." Huang Yongyu looked surprised and pointed at himself: "Me?"
"Yep,"
At this time, Wang Fulin also waved with Jiang Shan: "The three of us will go up together."
"Here we go,"
As one of the consultants for "Wonderful Night in the Forbidden City", Huang Yongyu stood up without any excuses: "Girl, remember to take a picture of me."
When passing by Yu Sigui, Consultant Huang did not forget to give him a warning.
At this moment, he didn't realize that all the cameras in the room were facing them.
For their first time participating in the International Advertising Festival, this Chinese advertising team was able to win the gold medal.
All media gave it the greatest attention.
Among them, the New York Times and the New York Post gave the most.
A few minutes later, three art workers from China walked onto the podium with smooth steps.
The moment they jointly lifted the trophy, the seven advertising people on and off the stage all laughed heartily.
Jiangshan: "Welcome to"
Wang Fulin: "Welcome to"
Huang Yongyu: “Welcome to Mogao Grottoes!”
As a qualified advertiser, I will never miss any publicity opportunity...
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Chapter completed!