"In the future, we will never sign any more window advertising contracts with foreign companies."

…

Each suggestion stirred up the rhythm of the people, and the voices of opposition grew louder and louder.

Among them, the most affected one is the agency of these advertisements, Yanjing Advertising Company.

However, this advertising company, which has just been established for one year, is not a soft persimmon.

In February 1980, "China Youth Daily" published a long article "Thoughts from the Panasonic Electric Exhibition" to guide Chinese youth:

[We must use these colorful modern electrical appliances to inspire the enthusiasm and hard work for the four modernizations.]

Immediately afterwards, "People's Daily" specially compiled and published a "Situation Briefing" - "Concerns of Foreign Businessmen Caused by the Cancellation of Window and Street Sign Advertisements."

[Regarding the policy put forward by relevant departments that "Yenjing does not engage in foreign advertising", it has aroused dissatisfaction and doubts among some foreign businessmen.

Relevant departments in Yanjing put forward suggestions such as "no advertising is allowed in subways, stations, or airports now or in the future";

It is obviously inconsistent with the spirit of the "Notice on the Broadcasting of Foreign Product Advertisements in Newspapers, Periodicals, and Television Stations" issued by the Central Propaganda Commission.

Not only will it cause a considerable amount of foreign exchange losses, but it will also affect the country's credibility.

Since our products can be advertised abroad, of course foreign products can also be advertised in our country.

We hope that leaders of relevant departments will strengthen correct guidance and correct some people’s incorrect views on advertising in a timely manner.]

After the People's Daily's "Situation Briefing" was published, five major leaders gave "agree" instructions one by one.

The Panasonic Showcases, which were supposed to be removed when the contract expired in March 1980, were suddenly extended to September.

Later, because Panasonic founder Matsushita Shinnosuke would visit China in October 1980, the extension was allowed to continue.

…

At this moment, Comrade Jiang Shan stood in front of the Panasonic display window of Yanjing Department Store.

I haven't yet realized the rich and colorful impact that the arrival of Matsushita Shinnosuke will bring to me.

"Huaiying,"

Jiang Ma pointed to the rice cooker in the window: "Look at that, does it look like the rice cooker that the third child brought back from the United States?"

"Huh?" Li Huaiying took a look and said, "They are exactly the same."

"It's the same thing, how can it be different?" Li Ruocheng said from the side: "Look, doesn't it say, Panasonic!"

"Aunt,"

At this moment, Yu Sigui, who was holding Jiang Ma’s arm, said:

"When I come back next time, I will bring you a refrigerator. That thing is more practical than a rice cooker."

"Is it,"

Jiang Ma looked in the direction of her finger:

"It's better not to use it. This thing consumes electricity. Besides, it's very tiring for a girl like you to carry such a heavy thing."

"It's okay, Mom," Jiang Shan liked it very much: "I'll help her carry it when the time comes."

"What are you carrying?" Dad Jiang said, "Remember to pay."

As the group talked, they walked further and further away.

Before I knew it, I came to a row of vending machines.

Unexpectedly, Jiangshan immediately paid for Xiaoyu and Xiaobai to have a taste of it.

Afterwards, after a wonderful meal at Quanjude.

A group of people from Lao Jiang's family, accompanied by Huang Yongyu and Wang Shixiang, walked into the Forbidden City, which Ling Jiang's father, Jiang's mother, and Li Ruocheng had long awaited.

Finally arrived in the capital.

Jiangchuan, who had a Kodak Polaroid, was busy taking photos everywhere as soon as he entered.

While muttering that the photo paper was too expensive, I couldn't help but press the shutter button.

Gradually, everyone in the Jiang family began to feel the joy brought by this camera with strange image quality.

"Sister-in-law, can you play with me once?" Jiang Xiaoyu looked at him eagerly.

Jiang Xiaobai: "Sister-in-law, I want to play too."

"Grandpa, I will take pictures for you this time."

"Uncle Third, I want to eat that colorful popsicle."

"Brother, I want to eat too."

Not long after entering the Forbidden City, the children saw two or three cultural and creative popsicle stalls.

Of course Jiang Shan also saw it.

However, he is now reviewing the success of his marketing plan.

Looking along the way, I found that the cultural and creative popsicles cost three yuan a piece for foreign guests and one yuan a piece for domestic guests. They are quite popular.

Among the golden tiles and red walls of the Forbidden City, tourists can be seen everywhere holding colorful and creative popsicles in different shapes.

Among them, you can also see many foreign guests, holding cultural and creative popsicles, baring their teeth and grinning at the camera.

"Want some popsicles?"

Jiang Shanjiao raised his hand and said: "Wait a minute, Third Uncle will buy it for you. Do any of the old comrades want to try it?"

"Don't."

"That thing will cut your teeth just looking at it."

"A dollar a piece? I'm trying to steal money."

After Jiang Shan walked away, Huang Yongyu and Wang Shixiang, who had been watching the excitement, couldn't help laughing:

"Don't you know, this money-stealing popsicle was the idea of ​​your third child."

"The purpose is," Wang Shixiang lowered his voice: "Search the wallets of those foreigners."

"Auntie, look,"

Yu Sigui, an accomplice at that time, quietly pointed at the tourists coming and going in the Forbidden City: "How happy those foreign guests are eating."

"If it weren't for Jiangshan," Huang Yongyu said, "How could they have eaten such artistic popsicles?"

"That's right," Wang Shixiang said, "Selling it for three yuan a piece is a benefit to them."

"What?"

Father Jiang was shocked: "This thing...is it Lao San who invented such a beautiful popsicle?"

Li Ruocheng: "Is this what Jiang Laosan was busy with in Yanjing a while ago?"

"Little San'er,"

Jiang's mother quickly stood on tiptoe and waved: "Buy a popsicle for mom, too."

Dad Jiang: "And me."

Li Huaiying quickly followed suit and waved: "Don't forget to bring me one too, just forget it, Uncle Li."

Li Ruocheng: "..."

Soon, another group of people holding various cultural and creative popsicles appeared in the Forbidden City.

In this era, foreign guests from various countries are not surprised at all by China's double standard charging standards.

Until 1988, the tickets for Tiananmen Gate Tower still clearly stated that it was 40 yuan for foreign guests and 10 yuan for domestic guests.

According to Jiangshan's understanding, these consumptions, which were considered sky-high by domestic people at the time, were seen as a cost-effective overseas trip in the eyes of foreigners.

If we don’t take this opportunity to enrich consumer content, we would really be sorry for this fleeting era.

After a while, I happened to walk to Jiangshan in front of the Nine Dragon Wall, and quickly bought a few more cultural and creative popsicles.

After that, I took Father Jiang and Mother Jiang, Uncle Li and Aunt Li, holding the creamy "Nine Dragon Wall" and took a check-in photo.

When the foreign guests around took a look at this scene, the light bulbs above their heads lit up immediately.

I quickly followed their example, bought popsicles, and went straight to the Nine Dragon Wall.

…

August in Yanjing City is no cooler than the Pujiang River.

From Jiangshan's point of view, this boring and dry climate...how do you say that?

The surface comfort index is quite low.

In the guest house, Jiang Shan, who was wearing a sweat vest and big pants, kept brushing several glass bottles in the basin.

Yu Sigui was squatting aside, holding a popsicle and fanning Jiang Shan vigorously.

There is no trace of the capitalist lady.
To be continued...