If this had been in the era when Wu Di traveled back in time, it would have been called a souvenir, but in 2009, this title didn't seem to be common.

Of course, this idea came from Wu Di.

When a movie has developed to a certain stage, its publicity work is also constantly improving and changing. For example, for a period of time, it was popular in various media to spread a considerable number of press releases. This method of publicity is particularly uneconomical.

, and basically don’t pay much attention to quality.

What we pursue is a quantity. Stop signs at any station, advertisements placed anywhere, or even giant screens on the outer walls of shopping malls can all be ways of publicity.

What we need is to constantly bombard your eyeballs with overwhelming propaganda. Humans, in the final analysis, are all visual animals.

When the vision is greatly impacted, the memory of something will be more profound, that's for sure.

As a result, seeing more advertisements of all kinds, people will naturally choose movies they are familiar with when entering the cinema.

This is a very cruel reality.

Now is no longer an era when the smell of wine is not afraid of the dark alleys. And the audience is not as harsh as imagined.

If a movie has a good director and actors that you are familiar with and like, then you can give it a try no matter what the subject matter is.

When it comes to drafting, the methods are a bit rougher. Movie producers at this time often don't have much marketing experience. They know that in order to sell a movie, of course they have to say good things and work hard to praise it.

However, they only know this method, so the promotional materials written by their hands are basically carved from the same mold.

The slogans are basically the same, they are all based on quantity.

Of course, in 2009, this kind of marketing method was still very useful, because the Internet active people in this era did not see too many tricks.

As long as there are enough positive reviews, they will naturally believe it and be tricked into entering the cinema.

This kind of publicity often leads to two consequences. One is the most common one: the audience is fooled into entering the theater with high expectations, and then walks out of the theater cursing.

Then he turned around and posted negative comments online and argued passionately.

And the other ending is, of course, everyone is happy.

The quality of the movie itself is excellent, but the creative team also has very high expectations for the box office, so it is inevitable that they have pushed too hard and spread it too widely when promoting it.

However, the results are still good.

After all, the quality of the movie is the most important thing. Even if the audience is fooled into entering the movie, they will still be satisfied in the end. Both the producer and the audience get the ending they want, an absolute win-win.

A movie like this is basically not far away from being a big hit.

Of course, this kind of cookie-cutter bombing propaganda was no longer effective in the era when Wu Di traveled through time.

The main thing is that the audience has become more experienced and less easily deceived. They are well-informed and are definitely veterans.

Using the old method to continue to deceive them no longer works.

They have been exposed to too many bad movies that were blown up in front of them and then turned into pulp after entering the scene. The minister has a bad mind!

Therefore, Wu Di, who traveled from that era, is definitely at the forefront of his contemporaries in terms of publicity.

Although overwhelming publicity was useful in 2009, the audience still fell for it, but it is always a good thing to make marketing more humane.

Besides, it doesn’t necessarily cost more than the draft of “Shui Man Jin Shan”.

Caring and professionalism are the focus of marketing.

Being considerate, to put it bluntly, means treating others with oneself and having empathy.

For example, the movie "Skin Change" is mainly aimed at young women. So what kind of hobbies do women in this range usually have?

Small, exquisite, small gifts that reflect a certain taste and are worthy of collection will be their favorite.

So, with Wu Di's advice, Zhang Feng found a specialized foundry and produced a batch of dolls and small pop-up cards, all of which were of very good quality.

If this was a movie aimed primarily at a male audience, a cutesy gift would be a little inappropriate.

It can be used to make mecha models or practical souvenirs, which is a more suitable choice.

Quality is also an important point to pay attention to, which many film producers often ignore.

For example, when promoting a movie, many film producers also understand that giving some small gifts will help the audience leave a good impression of the movie, and it will also make it easier for them to help promote it after the show.

These are all proper tap water, which is very valuable.

But, there are some unlucky film producers who, although their ideas are very good, their execution is extremely poor or even counterproductive.

It is because the quality of the gift is not up to par, giving people a sense of shoddy work. In fact, this has greatly damaged the reputation of the work.

You think, in this way, a lot of money was spent on producing peripheral products. However, when the fans opened the small gifts when they received them, they found that the quality was extremely poor.

On the contrary, it will turn off people's appetite. It is better not to give it away. In short, it has the opposite effect and will bring a wave of black water.

Therefore, with Wu Di's help, Zhang Feng contacted quality-guaranteed manufacturers to produce peripheral products.

As for these products, their designs are also supported by professional companies.

This is another point that Wu Di wants to demonstrate, that is professionalism.

It is most critical that professional matters should be left to professionals. Many times, some film producers, in order to save trouble, will outsource a large number of tasks to the same company.

For example, the company responsible for producing dolls also provides design, which is sometimes a bit difficult, because some companies used to only do OEM business, and the upstream companies directly provided them with designs, and they just followed it. Before, there was no such thing.

Yo experience in this area.

When such a job comes suddenly, I am naturally in a hurry and unable to cope with it.

However, who would refuse the profit?

That must be the next step. If you can’t do it, you must be able to do it, no matter what the quality of the finished product is?
Chapter completed!