Isn't that because there is a difference in ability between agents?

Some agents, such as Da Fei, have limited abilities. When they help Wu Di take over projects, they rely more on the artist's original fame and popularity. There is not much they can do themselves, at least.

It doesn't match the level of his artists.

For some managers, what kind of resources an artist can get when they are in his hands all depends on his operation. It is a strong manager who creates a popular artist, not the other way around.

Therefore, in such a situation, the manager will not be too spoiled to the artist.

Often their style is greater than that of their artists, simply because they have top-notch resources in their hands.

For them, it’s not that they are relying on artists to make money, but that artists are relying on them to make money. Therefore, wherever the source of money is, that’s where the momentum lies.

This is very obvious.

You can even see that sometimes, a company is in full swing, its artists are all popular, and their business can basically reach the top level in the industry. However, once the ace agent leaves, the company's affairs will

A sudden fall.

Why is this?

The so-called agent is actually similar to the sales manager of a large company. You see, as long as he changes jobs, the resources and connections that once belonged to him will follow him to other companies.

As the saying goes, a single move affects the whole body. If an agent leaves, the resources he belongs to will often go with him.

This means that in an economic company, agents, especially ace agents, occupy a very important position. It is not an exaggeration to say that they are indispensable.

If they leave, not only their connections will leave with them, but even their artists will also leave one after another.

Because those international brands or luxury goods endorsements are often linked to a specialized agent.

In other words, sometimes, you can see that an artist's endorsements appear in piles.

It is difficult for others to talk about it, but some artists always give it away. In many cases, the resources they can get are not directly proportional to their popularity.

Obviously they are not that popular and have few fans, but they can get top endorsement resources. This is because it is not because they are strong, but because their managers are tough.

These endorsement resources all follow the agents. They do not recognize the artists or the companies in the circle, only the agents with whom they have a good relationship.

Whoever the agent signs will be given their endorsement resources. The so-called commercial value assessment is sometimes available. When there is no suitable agent with a consistently good relationship, they need to examine this alternative.

Various data about the artist to see if his fan base has a certain purchasing power.

And sometimes, who cares who you are?

As long as you are relevant, we will choose you. What will be presented to the public in the end will be an impression that this newcomer will definitely become famous in the future with his considerable background.

This brings a good scale effect to its artists. Before it becomes popular, people are already buying shares.

If you are lucky enough and one or two movies and TV series of good quality come along, this person will be considered famous.

However, there is another situation where the broker's areas of expertise are also different.

Sometimes, you will find that this artist is very popular, has good acting skills, strong business capabilities, and most importantly, has a high level of public awareness.

It stands to reason that such artists should be able to get very good commercial endorsements. After all, the popularity is there.

The business capabilities are obvious to all in the industry.

But in fact, you will find that the artist's film and television drama resources are always very outstanding, but whether it is endorsements or magazine resources, they cannot keep up.

It seems to be very inconsistent with the identity of this artist.

In fact, this has a lot to do with the artist's agent. Some agents have a good relationship with manufacturers and can help the artist get good endorsement resources. However, in terms of film and television dramas, an agent is needed.

Only by having a good relationship with the crew and director can we help artists get the resources they want.

So, for these artists who have good resources in film and television dramas but poor commercial endorsements, you can find out the reasons behind them. Either they don't care about commercial development and think that an actor's job is to act, and other things are not needed.

care too much.

Or, it is the artist's agent. He has a lot of film and television drama resources, but the commercial endorsement area is relatively weak. This results in the fact that his artists often fail to get higher-value endorsements.

Of course, this also gave rise to another situation, that is to say, in the industry, the relationship between artists and managers is actually a two-way choice.

For example, some artists have good relationships and connections with big directors and screenwriters in the industry, so they don't actually attach much importance to film and television drama resources.

He doesn't care about the ability of his agent, because he can get very good resources by himself. Those big directors with whom he has good relationships will always think of these old friends whenever they start a movie.

Usually the acting skills of such artists are recognized by the industry, so there must be more than one big director who likes to work with them.

Therefore, such artists don't actually have to worry about the scripts of film and television dramas at all, so they don't mind how capable their agents are in this area.

On the contrary, in terms of commercial resources, actors who take the traditional path of screenwriters and directors may be lacking.

After all, the path they took before was very different from that of youth idols like Sisi, Cifang, etc. They didn’t have a good business foundation from the beginning, so they needed an agent to lead the way for further development.

Then, this type of artist can choose an agency with strong commercial resources but weak film and television resources. He can write the script himself. You only need to help me improve my personal commercial value.

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For example, the tall and burly agent in front of Cifang belongs to the latter category. Cifang's commercial value is already there, and advertisers will come in droves without too much effort.

Her shortcoming is precisely in film and television dramas. Because she debuted on the idol drama route, many traditional drama film directors will not think too highly of her in terms of acting skills.

After all, in the eyes of many people, acting in idol dramas and acting in serious dramas are completely different categories.

Moreover, they take it for granted that actors who focus on idol dramas have poor acting skills and can only make do with chatty idol dramas.

It has nothing to do with orthodox drama films like ours, we don't like him, and he definitely can't act well.

Why get together?

A tough melon is not sweet, that's why.

Just look at the situation of Ci Fang, Sisi and others. This wave of popular young actors are often very popular and their commercial value is unquestionable.

Their shortcomings are often the same. Their acting skills are completely lacking, which is not to say that they are completely incompetent. They may be able to act in idol dramas and play roles that match their true age, and they can cope with it.

If it becomes a little bit difficult and they deviate from their nature, they will start to pull apart.

Therefore, this forms a vicious circle. Because of their poor acting skills, the directors of serious dramas will not give them eyes. The more they are involved in the whirlpool of idol dramas, the less their acting skills can be improved.

And Cifang's agent happened to be able to get some good film and television drama resources. He also knew very well that this was what Cifang lacked, and this was what she continued.

Therefore, in the company, his attitude towards Cifang is often not so polite. As for Cifang, on the one hand, she really needs the film and television resources brought by her agent. On the other hand, she also has some resources in her company.

shares.

If the company develops well, his personal interests will be better. The connection between the two is very close. Therefore, many times, even if there are conflicts in his heart, as long as it is for the good of the company or the good of the individual, he will not say anything.

What.

And at this moment, in this bustling airport, facing the agent who wanted to walk over confidently, what did Cifang think?

compromise?

This seems to be a sure thing, because now they can say that they have no way to escape.

A large number of movie fans suddenly appeared. There were so many people and they were already closing in. It could be said that the chance of breaking out of the encirclement was almost zero.

If you are really surrounded by them, let alone boarding the plane, it will be a problem for you to walk out of the airport completely.

what to do?

Time is already very tight. If we don't come up with a solution, we will really be doomed.

Biting his lips, he faced the crowd of men and women who were watching and shouted: "The big man behind you, he is my agent. He wants to arrest me and go back to shoot commercials, and now I have to accompany Sisi."

Travel abroad to relax.”

"If you really support us, help us stop that big man, okay?"

"May I?"

"I beg you!"

Their beautiful big eyes were shining with water, looking at them with infinite sincerity and tenderness. Some of these people were just here to watch the fun, and they didn't necessarily know much about the two beautiful celebrities.

But now, I see Sisi and Cifang holding hands tightly and never abandoning each other in times of crisis. Even when Sisi is in trouble, Cifang still sticks to her and accompanies her to go abroad to relax.

What kind of sisterly love is this?

What kind of spirit is this?

Honestly, people were impressed!

How could this kind of scene that only appears in movies appear in real life? Moreover, it was right next to them?

In front of them?

Two popular beauties and superstars escaped together. Although it was not a real escape, the feeling was 70% to 80% similar.

They were moved!

Solid!

A trendy man wearing a headscarf stood up and shouted: "Let's go!"

"You guys leave quickly!"

"We're blocking this place!"

After saying that, he took on the posture of one man being in charge, and no one could stop him, and behind him, people also responded and took action.
To be continued...