Why did such advertising creativity come about?

Isn't this completely the opposite?

In fact, for example, in advertisements such as cosmetics, male celebrities have participated in endorsements in the past, but that was in the field of male cosmetics.

Although compared with the dazzling array of women's cosmetics brands, there are very few brands with men's cosmetics product lines, but there are still some.

Then, in order to boost sales or leave a deeper impression among the public, these manufacturers would also use male celebrities to endorse them. Of course, at that time, the number was very small, and those who could get such endorsements

There are even fewer male celebrities.

However, since the male-female model was launched, such advertisements were all over the streets.

Why use male celebrities to endorse women’s cosmetics?

Do they use these cosmetics?

Or have the formulas of these cosmetics exclusively for women changed so that men can use them too?

no no!

Nothing has changed.

Men are still not allowed to use these cosmetics, and the ingredients of these cosmetics will not change just because of one or two spokespersons.

Then why do they do this?

It’s embarrassing to say that it’s not all about making money.

Almost 90% of the cosmetics field is occupied by women's cosmetics, and their users are naturally women.

In the new century, the traditional endorsement route seems to be a bit weak and unable to bring greater benefits to cosmetics brands.

Many sensitive advertisers have discovered that female consumers seem to be more willing to see handsome male celebrities active in various media than those with gorgeous female celebrities.

When girls chase male celebrities, they spend a lot of money and spend a lot of money!

Since our cosmetics products are targeted at young women, young women are more willing to spend money on male celebrities.

So, why don’t we simply convert this willingness into consumption power?

Why do we still spend a lot of money to hire those female celebrities? They are difficult to maintain and cannot bring us sales.

It's better to go directly to a male celebrity to find the right solution.

This is the field of cosmetics. Although it is a bit strange, although it is too utilitarian and the purpose is too obvious, at least it is not confusing.

What the hell is a male celebrity endorsing WSJ?

I don’t know which ghost came up with this idea. What’s even more frightening is that this idea has already been launched, and it has quickly become a whirlwind among major WSJ brands.

Suddenly, major mainstream WSJ brands rushed to invite young, handsome, and energetic popular male stars to endorse... WSJ.

It's not that this won't work.

In fact, since these advertisements can appear on the TV screen, it proves that they are neither illegal nor illegal.

But, that feeling is always weird.

As for cosmetics, if the remuneration is generous and the brand is pretty good, Wu Di gritted his teeth and might be able to accept it.

However, this WSJ really...can't stand it.

Haha, forget it, some people can earn this money, and some can't. You still have to have some principles in life.

That’s it!

I can only forget about this huge sum of money and just follow Lao Zhang in a down-to-earth manner!

As usual, Wu Di finished his makeup before heading to the shooting location, which is a small village located on a high slope in the loess.

Located at the bottom of the earth slope, it looks inconspicuous at all. If you didn't know better, you would have thought it was some small, deserted village that had been abandoned long ago.

In fact, this village has a history of more than five hundred years. The owners of Shan'ao Village took refuge here during the chaos of the late Song Dynasty.

What Lao Zhang is interested in is the house located between the mountains. The house where the patriarch of the village used to live is also the most splendid and luxurious mansion in the village.

Because the space here is limited, there are still some residents here and there, and the houses are very close to each other. On the basis of not destroying the original local ecology, Lao Zhang can only adapt to local conditions.

This chapter is not over yet, please click on the next page to continue reading! Let the actors live in a hotel in the city. Every day, let them pack up, put on makeup, dress up, and then take various means of transportation to the set for actual filming.

Although this is very troublesome and a waste of time, Lao Zhang has nothing to do now. Originally, he thought that the local department should be very respectful to a great director like him, and he didn't know how much respect he had.

Not to mention the crew, the entire filming of the movie should have the full support of the local department.

In fact, this is the kind of feedback Lao Zhang received during the initial negotiations and preliminary inspections.

Mr. Zhang, just take pictures as much as you like!

We will support whatever you need, we need publicity, we need to open the tourism market!

We need you!

At that time, everyone was sincere, but what was the result?

The result was that when Lao Zhang relaxed his stance, he realized that he was wrong, very wrong.

Whenever you go to the top of a mountain, you have to sing folk songs. This is the eternal truth in the universe. No matter how famous you are, Lao Zhang, what kind of international director are you? You have come to our territory and occupied our venue to make a movie.

, you can only listen to our arrangements.

Of course, the local department wants to promote local customs and customs through Lao Zhang's movie, and the intention of the tourism project is also true. However, where is the precedent set by Hai Ge, as well as environmental protection and the protection of ancient buildings?

Under heavy pressure, it was impossible for them to follow Lao Zhang in everything.

However, the filming of the movie has already started. As the saying goes, there is no turning back. For Lao Zhang, it is impossible for him to change the shooting location and prepare again.
Chapter completed!