Obviously, these people have never considered it.

What a tragedy!

If Wu Di is still an actor, he might as well run his own company, which may be more thoughtful than what they can do.

Boss Wu was very desperate, but fortunately he still agreed to take part in this commercial.

"Xiao Wu, do you really not care about the reward?"

"If you are serious about accepting a solo commercial, you will at least earn this amount more." Yuan Dafei held out five fingers.

In this case, he only dared to bring it up when Sisi was not around. Wu Di curled his lips and said: "How can I not care? Even if I don't care about myself, I still have to think about the people in the company. I don't just support you two now."

Now that we are married, we still have dozens of people to support, so if we can earn more, we should try to earn as much as possible."

"Then you still..."

"Of course it is to give Sisi face. She can choose a small company like ours to settle down. For us, the hidden dividends far exceed this amount of money."

"Rather than saying that I am lowering my income level because of her, it is better to say that I am also using resources with her."

"Think about it, just like this drink advertisement, the manufacturer didn't consider me at first. It wasn't because of the long-term cooperative relationship with Sisi and the good maintenance that it thought it would be okay to hire me.

It’s a new idea.”

"As for me, just treat it as a friendly appearance and don't pay. At least, Sisi can get full compensation this time, right?"

"Just think that Sisi and I are both half-priced. Wouldn't it be balanced?"

"If you say so, it makes sense."

"That's true. Since the news of Sisi signing a contract with the company came out, Xiao Wu, your business volume has also increased a lot."

"Not only advertising endorsements, but also business such as magazine cover shoots, all of which are double covers. Moreover, those first-line women's magazines and international magazines that we have not won in the past have also begun to contact me and want to

I invite you to shoot the cover!"

"How about it?"

"Boss Wu, are you interested?"

Because they started their business together, although Wu Di is now the big boss and has a successful acting career, Yuan Dafei, who is several years older than him, can still call him Xiao Wu like a junior.

Others don't have such privileges.

"Yes, I have!"

"Of course!"

"Photographing magazines is not tiring, and the content is simple. You can arrange it. Although the magazine industry is already a sunset industry, it is still very influential among young women, especially urban white-collar workers."

"In this aspect, it is more reliable than men's magazines."

"I didn't expect that you quite understand."

These were the words that Yuan Dafei originally planned to use to persuade Wu Di, but unexpectedly, Wu Di took the lead.

He also learned to fight for himself.

How did he know that Wu Di had traveled from a later life? Boss Wu knew many of the entertainment industry's rules and market trends very well.

In fact, this is not difficult to understand. It is still a difference caused by personality.

After all, women are more long-term in love. For example, in later generations, the era when Wu Di traveled through time, the Internet has fully occupied people's vision.

Print media is basically in a stage of total decline. Major local newspapers have transformed themselves into self-media, using the name of previous print media to do various publicity.

The original interview team has also been greatly reduced, and almost all staff have been converted to online work.

Logically speaking, no one even reads cheap newspapers. So, how can so-called fashion magazines that cost dozens of dollars easily be sold?

I want to see the beautiful photos of my brothers and sisters, and I want to know about fashion information. Isn’t it enough that the overwhelming news on the Internet is not enough?

Still need to buy expensive magazines?

Eh!

This is because you don’t understand!

Those women's magazines, especially the front-line and high-end ones, are still very popular in 2020, let alone 2010.

Although they cannot be compared with the time when real print media dominated the world, their life is still much better than the dying newspapers.

The reason is that the main consumer group of women's magazines is women.

Generally speaking, women are always more sentimental and nostalgic about the things they have always paid attention to, which gives many women's magazines a leeway in marketing.

They can blow it and package it.

What's high-end, what's luxurious.

Many times, in the pre-internet era, people have already laid out the layout. Don’t ask, ask for high-end, taste, and I will set the standards.

Just like those fashionable outfits.

Obviously there are many recommendations on the Internet, but major first-line women's magazines will still conscientiously create relevant pages.

Moreover, by making their recommendations a standard that young people seek after, as long as they remain the vane of the trend, their identity will not fall even if the main channel of communication changes.

In addition, connections are also a factor that must be considered.

Many traditional women's magazines have good relationships with major luxury brands, but guess what with those so-called international brands?

In essence, they are the same as these women's magazines. To a large extent, they are all marketed.

Moreover, the marketing routine is exactly the same.

Do you think that the designs of international big brands are all top-notch and beautiful to enjoy?

How strange!

Aren’t there countless fancy costumes emerging every year?

Even though it is ugly, it is packaged in a luxurious style.

In fact, it doesn't matter whether you are beautiful or ugly. What matters is whether those believers are willing to follow you.

As long as the believers are still there, as long as their faith remains firm, then even if they are given a piece of shit, they will say it tastes good.

The words are rough and the reasoning is not rough.

In order to make money, no matter how you market, you don’t have to worry about it.

Moreover, front-line women's magazines have been very successful for many years. They have deeply embedded their fashion tastes into the daily lives of first-line urban white-collar workers.

And these people are often the main consumer groups of these magazines.

As long as it captures their hearts, the magazine can last for several years.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Of course, today, as the Internet is becoming more and more popular and becoming more and more powerful, several major magazines actually have no idea how long they can last.

.

Are we selling magazines?

Or are you selling a feeling?

Or even, are we simply selling a glamorous name?

Celebrities, luxury brands, and fashion magazines are actually a mutually supportive relationship.

Celebrities need luxury endorsements to gain face and compete for resources, and the weapon in the hands of these luxury brands is the right to define fashion.

And they want to gradually spread this definition right through different channels, so so-called fashion magazines with good cooperative relationships in the past have become the first choice.

Just like LV bags that are completely hand-sewn are the rarest and most precious, and have the highest prices, sometimes the rarest things are worth the most.

Nowadays, everyone knows that there is no charge for obtaining information from the Internet. On the contrary, this massive amount of information has become cheap and cannot reflect personal taste.

And those fashion magazines, because not many people read them, seem to have become a culture among a small group of people.

Once these niche groups are in the upper echelons of society, as long as they agree with the propaganda of these fashion magazines, they can achieve the effect of leading the majority with the minority.

In this way, these big luxury brands will only provide some exclusive covers and some high-end fashion to these fashion magazines.

Let them find suitable stars to make blockbusters.

Isn’t this cooperative relationship working?

Therefore, you can see that major women's magazines are also quite active in the entertainment industry. Their presence is not only in the newspaper and magazine industry, but also has their mark everywhere in the entertainment industry.

They actively use their network resources to organize events, sponsor various fashion events, and build connections.

The purpose is to create your own brand value.

Let the public recognize them.

This point is very important.

Generally speaking, there are some differences between men's magazines and women's magazines.

It is very easy for female stars to appear in men's magazines. The audience of men's magazines is relatively narrow. Think about it, how many men like to read fashion magazines?

If it is a military-type magazine such as aviation knowledge, ship knowledge, etc., they may still be a little interested.
To be continued...