In the reception room of the China Film Group headquarters, Han Sanping was sitting on the main seat. Sitting on his left were Lin Shu and another middle-aged man.

Listening to the distribution strategy analyzed by the man beside him, Lin Shu carefully looked at the distribution contract in his hand, focusing on the box office share.

A movie goes from shooting to post-production, review, and final release. The total box office generated by the movie is mainly divided among three parties. Among them, the special film fund and business tax are fixed at 8.3%, and the theater chain takes almost

Take about 50% of the box office.

The remaining 41.7% is the money of the producer and distributor. How to divide this money is more involved. In addition to company-level matters, star content, director content, etc. also need to be considered.

To give a simple summary, if a movie with a cost of 30 million does not lose money, it must have a box office of at least 100 million when it is released.

Under this revenue ratio, almost eight out of ten films are losing money, and very few can generate profits. This is why Zhong Weiguo felt ridiculous when Lin Shu said he wanted to make money from movies.

The conditions offered by China Film Group are quite reasonable, and the distribution agency fees and distribution costs will be included in the later box office split. However, because of this, the scale of the premiere of Lin Shu's film will not be large.

"...We plan to only screen the movie in major cities such as Beijing, Shanghai, Yangcheng, and Shenzhen in the first week. The specific theater schedule ratio will be discussed at that time. After the first day's box office results are available, we will formulate the schedule for the second week.

Strategy."

The speaker is Weng Li, who serves as the distribution manager of China Film Group Corporation and is also the external spokesperson.

Lin Shu slowly closed the contract. There was not much problem with the terms. In some aspects, the terms could even be said to be favorable.

As for the distribution strategy, it is also very reasonable, because the distribution company also wants to make money, and if the movie has poor box office potential, they will not invest too many resources.

"Third Master, I wonder when the release date of my movie is?" Lin Shu asked Han Sanping. He could discuss the details with Weng Li. Important matters like the release date still need to be decided by the real decision-maker.

of.

Han Sanping pondered for a while, seeming to be thinking about the time, "The review will not take much time. We have two dramas to be released in January, one is Red Cliff Part 2 and the other is Crazy Racing. I am very optimistic about your work.

Movies, but you also know that the market is only so small. Instead of killing each other, it’s better to move back."

Lin Shu naturally wants his movie to be released as soon as possible, but his weight is too light now. If he wants to get the boss to listen to his opinion, he has to speak in a roundabout way.

"Master San is right. No matter how arrogant I am, I will never think about competing with Director Wu in my first movie."

At this point, Lin Shu saw the corners of Han San Ping's mouth slightly raised. It was obvious that these words spoke to his heart. No matter how bad Wu Yusen is, he is still an international director with a high status.

It is completely incomparable to the current Lin Shu.

After thinking about his current status, Lin Shu adjusted his words and continued: "To be honest with you, the main reason why I made this movie is to pay off my father's debt, so I personally prefer to release it as soon as possible.

”

"And you have also seen this movie of mine, and the audience is actually not the same as those two movies. You see, can my movie be released together with Crazy Racing?"

Han Sanping did not speak, but glanced at Weng Li, who immediately understood what he meant.

"Director Lin, you see our publicity strategy has been decided in advance. Now the company's publicity focus is all on Red Cliff and crazy racing. Now if you insist on arranging the film to go online, it may cause the publicity to be insufficient.

Affect the final box office results."

Han Sanping is optimistic about Research in Scarlet, and he is even more optimistic about Lin Shu, a new director. There are some things that he cannot say directly, so he can only let his subordinates act as a sounding board, but this result is something Lin Shu is not willing to accept.
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"Third Master, it's not that I'm ignorant, but I do have other ideas about this schedule."

Lin Shu looked at Han Sanping and said solemnly, and the other party seemed to sense his seriousness. He immediately gave a signal to Weng Li, asking him to go out first, leaving the place for the two of them to be alone.

After Weng Li left the reception room, Han Sanping stood up and poured Lin Shu a glass of water.

Naturally, Lin Shu couldn't help but express his courtesy to the other party. When Han Sanping walked towards him, Lin Shu quickly stood up, stretched out his hands and took the water glass from him.

"Don't be so serious. Manager Weng was here just now. For the benefit of the company, I can't say anything to you. There are only two of us now. If you have any ideas, just say it."

It can only be said that Lin Shu understands Han Sanping's subtext. If he doesn't have any valuable opinions, he can no longer be entangled in the issue of film distribution.

Lin Shu put down the water glass in his hand and just stood there talking to Han Sanping about his thoughts, "Third Master, I have a way to promote the movie myself, and this promotion channel can be done without any resources from China Film."

This sentence made Han Sanping become a little more serious. He said seriously to Lin Shu: "Go on, tell me in detail how to do it."

"San Ye, my way is to carry out the first wave of publicity in the form of a trailer on the Internet after the film has been reviewed. The portal network at the top of the domestic Internet has tens of millions of daily active users. Promoting through the Internet is not only cost-effective.

savings and efficiency improvements.”

Han Sanping nodded in approval. Although he has never done such a publicity model, it still sounds feasible.

"And the promotional video is posted on my personal account, where I can interact with fans, which can attract other passerby fans. Now that personal computers have become common in households, there is absolutely no shortage of people who can use computers.

Money to watch movies. The most important thing is that young people like to surf the Internet, and young people prefer suspense detective dramas..."

What Lin Shu was talking about was the promotional routines that major movie studios would use on Douyin in the future. He didn’t understand the detailed principles, but he could get a rough idea through Douyin. The method he mentioned was very rough.

But when used in 2009, it was completely a dimensionality reduction blow!

Han Sanping did not rush to acknowledge it, nor did he refute it. The Internet was a very new thing to him, but he felt that what Lin Shu said was misleading. Caution is a must for areas that he is not familiar with.

After thinking again and again, Han Sanping suddenly looked at Lin Shu and said with a smile: "Young people like suspense dramas, and they will also have winter vacation next month. Is this why you want the movie to be released as soon as possible?"
Chapter completed!