The sixth day of the lunar month, early in the morning.

Qiu's mother, who was wearing a bright red cheongsam, and Ye Xian, who was wearing a white shirt, stood in front of the brand-new retail department and lit 10,000 red firecrackers all over the floor.

Setting off cannons at the opening has been a traditional custom in the Tang Dynasty since ancient times.

Although Qiu Qing, the koi carp, brought Ye Xian 3,671 yuan in revenue yesterday, Ye Xian spent another 4,550 yuan these days on seafood, gas for the car, tolls, firecrackers, and today's purchase.
p>

In other words, Ye Xian only had 769.5 yuan left in cash.

With this little money, I dare to buy a 10,000-ring one.

I don’t even dare to buy any gifts.

Listening to the continuous sound of fireworks and firecrackers from neighbors in the distance, Ye Xian touched his nose.

"Ten thousand rings is quite auspicious."

Qiu's mother doesn't care about the number of firecrackers, she only cares about one thing: "Ye Xian, is it time to broadcast live today?"

"Yes, Auntie, if you want to take a look, you can go back and rest later. There is nothing to do during the day. The live broadcast will be from 8 to 11 o'clock in the evening, three hours."

"So late?"

Qiu's mother was a little surprised. At 11 o'clock in the evening, she went to bed early.

"Well, Auntie, you don't have to follow the whole process. After the broadcast starts, there is basically nothing to do. You can go back to sleep at any time. The time of the live broadcast can actually be very flexible, and it can also be done during the day, but we need to combine our customer profiles to formulate our plans.

live broadcast time."

"Now most of our customers are young people, with a male to female ratio of 40 to 60, so if we live broadcast during the day, they don't have time to watch. Only after 8 pm, these people will slowly become free and excited."<

/p>

"This time period is also the prime time period with the largest number of live broadcasts and the most intense competition for traffic. At this time, it all depends on your ability. Of course, it also requires a little bit of luck."

"Actually, there is another way to broadcast, which is from 5 a.m. to 9 a.m., or from 11 a.m. to 2 p.m. These two time periods have low traffic, but high transaction rates. However, I don't like these two times very much.

Section, because it is not friendly to customers."

……

"Is there so much knowledge in live streaming?"

Qiu's mother's eyes gradually brightened: "Then I see that those live broadcast rooms are all shouting enthusiastically, do you want me to shout a few times for you?"

"No, no, no!"

Ye Xian shook his head hurriedly: "I'm not that kind of live broadcast. It doesn't need to be so lively. The kind of live broadcast room with comings and goings and cooperation requires a professional operation team. We just sell one kind of product, so there is no need to play so many tricks.

."

"What about the kind of on-site bargaining that makes the boss look bad? Do you want me to play the role of the winery proprietress for you?" Qiu's mother was still a little excited.

"That's all a script!"

Ye Xian smiled and said: "This method can be used after the product categories are enriched to a certain extent. I will cut the price for you at any time. If the boss or assistant comes out and says no, he will hold his arms and hold his thighs and say that he can't lower it any more.

”

"This kind of routine was okay in the past few years. In recent years, only low-end products are still in use, and the better live broadcast rooms are no longer in use."

Qiu's mother nodded: "It turns out there are so many things here. No wonder I couldn't help but place an order every time before, and it turned out to be a good one."

"The live broadcast room focuses on a shopping atmosphere. When the anchor's passion builds up, the traffic passing by will naturally stop and buy. If our anchor's emotions can be conveyed to the other party, then the transaction will naturally be completed, and vice versa."

"Many live broadcast rooms don't have much sales. A large part of the reason is that the anchors are tired. They keep saying the same thing over and over again, and they will get tired. You can't feel it yourself, but the customers will. The customer's emotions have not been mobilized, and naturally

I won’t place an order to buy it.”

Ye Xian patiently explained to Qiu’s mother that since she had decided to let Qiu’s mother participate in the short video and live broadcast work, many things needed to be explained to her, otherwise she would suddenly have a voice when he was live broadcasting one day.<

/p>

That scene is so beautiful!

"Then if you say that, if we only sell one kind of wine, won't it be difficult to arouse emotions and easily fall into fatigue?"

Mother Qiu is worthy of being a teacher, and she immediately found the key.

"Yes, our kind of live broadcast is the most difficult to do and the most difficult to close a deal, so our live broadcast cannot follow the conventional routine. We have to constantly test several different methods to see which one our customers accept and which one they like.

If there is one type, we will choose which one."

"Trial and error is what every live broadcast account has to do. Trial and error during the live broadcast, review and summarize after the live broadcast, live again, try and make mistakes again. Through trial and error again and again, find the style that best suits your live broadcast room. This

The process may take a while."

Ye Xian is unsure about tonight's live broadcast. After all, he doesn't know what style he should follow, but based on years of experience, less routine and more sincerity is what should be done.

.

"Then I'll make you lunch later, and then go back to rest. Let me see how the live broadcast room is done tonight."

Mother Qiu picked up the rag and started cleaning the canteen.

Ye Xian originally wanted to do it by himself, but at this time, he had already started to have customers.

The sixth day of the Lunar New Year is different. As soon as the cannons are set off, business comes.

After working hard all morning and selling more than 500 yuan, Ye Xian had time to look backstage.

Number of views of the first short video:

View count of the second short video:

View volume of the third short video:

View volume of the fourth short video:

Total views:

Total likes:

Number of fans: 7979

Number of users of the music "Take Me to the Nightlife":

"The Farthest Place Seen" Number of music users: 6979

"Take Me to the Nightlife" ranked 21st on the music soaring list, 3rd on the original list, and 50th on the hot list.

The music is on the hot charts!

We also sold 2 bottles of wine.

Ye Xian clenched his fist and shook it hard. Sure enough, the data would only explode after going to work on the sixth day of the new year.

Holiday data is generally sluggish.

In this way, tonight's live broadcast should not be too deserted.

Although there are many accounts with millions of fans in the different world, and there have been situations where there were only a few dozen people in the live broadcast room, Ye Xian believes that the character he created should be able to attract the three types of people he wants.

Foodie, pretty girl, literary youth.

Eat the next one, it’s one.

……

After lunch, Qiu's mother went back to bed early to prepare for the live broadcast in the evening. Before leaving, she delivered two bottles of wine while Ye Xian began to make preparations.

Four hours before the broadcast, Ye Xian edited today's short video.

Three hours before the start of the broadcast, that is, at 17:00, Ye Xian released the short video of the day, and the live broadcast reservation was opened at the same time.

Two hours before the broadcast, Qiu's mother rushed over, and the two had dinner together, and then began to confirm that the product link in the backend was correct. There were only two specifications for one product, one was a single bottle and the other was a single piece. Ye Xian taught Qiu

How to make a pop-up window for mom during live broadcast.

One hour before the broadcast, the sound, picture quality, music and other tests passed. With the help of Qiu's mother, Ye Xian did his makeup and put on his white shirt.

Half an hour before the broadcast started, Ye Xian classified and arranged the samples and tools needed for the live broadcast; he checked the samples of Haizhou old wine again to make sure that there would be no magical wine leakage problem.

Ten minutes before the broadcast started, the official platform sent a live broadcast notification to remind Ye Xian to start the broadcast on time.

At this time, Ye Xian was already sitting in front of the live broadcast camera.

Take a deep breath and prepare.

Background information.

"370 people have reserved your live broadcast, please be ready to start broadcasting."

……

Ps: Today’s inventory
Chapter completed!