Chapter 33: Changing the rudder according to the wind
"The quality of "The Unknown" is, to be honest, just average. The early enthusiasm for watching the movie was all due to publicity and hype."
"There is no such thing as a dark horse. "The Unknown" is a sensationalist. Ma Xianyong is a man who got drunk and got into trouble and was expelled from the police force. Why is he so obsessed with short-dog guns? The reason is that he wants to get help from his boss Gao Ming.
It’s just selfish reasons to get back wages that are owed.”
"Douban has now become a distribution center for trolls. It scored 8.3, haha! "The Unknown" caught on during the Lunar New Year and became very popular, and then it was mistakenly given a high score. Anyone with a little rationality will understand that it is just a movie.
A cheesy and funny movie.”
"The only bright spot of "The Unknown" is that there is no campus romance in the play, and director Fang Ziheng can be regarded as sticking to the bottom line."
"How could there be such a stupid thief, who has a bank but no guns, to rob worthless mobile phone templates from a mobile phone store? What does the movie want to tell the world? As a director, Fang Ziheng has sinister intentions!"
"I dare to say that the box office of The Unknown will not exceed 150 million!"
The box office of "The Unknown" dropped. The media and film critics changed their previous praise and responded to the prevailing situation. A large number of negative reviews and accusations appeared on Douban, movie channels and other major forums.
At this time, movie fans who had watched the movie were unwilling to be left alone and turned into movie-watching guides, spontaneously appearing on the Internet.
"The movie is okay, but it's not as good as the media makes it out to be!"
"I watched it with my girlfriend. After watching the movie, my girlfriend said it was too late and she had to go home. Anyway, I thought the movie was rubbish!"
"If you don't cry, man upstairs, stand up and masturbate."
"Fang Ziheng is only 22 years old. Don't expect a young man to produce any good works."
"Nowadays, the threshold for movies is so low. Anyone can be a director. It's really a deteriorating world and people's hearts are not as good as before!"
"Bah! You guys upstairs, don't make fun of me. Don't I want to watch a comedy movie during the Chinese New Year?"
Fang Ziheng used his mobile phone to open various forums and read the comments with great interest, not caring at all about the bad reviews online.
Damn, there is just some waste traffic!
In the hotel room, Song Yi sat in front of the computer, and Huang Bo, Bao Qiang, and Wang Ou stood behind the little girl.
On the computer screen, there was a negative review of "The Unknown" from a certain forum.
The little girl was very dissatisfied. She pouted her lips and said in dissatisfaction: "Humph...these people have never seen the movie and are talking nonsense here. How can this be done!"
"I think they are jealous of the good results of "The Unknown"." Wang Ou sneered and patted the little girl on the shoulder to show that he shared her hatred.
Huang Bo and Bao Qiang have better looks. They are veterans and their ability to withstand beatings is better than that of the two girls.
But after all, it is related to the reputation of "The Unknown Man", and the two of them are the starring roles. As they watched, they unconsciously took part in it, and their brows gradually furrowed.
Song Yi was the first to break the defense. She slapped the keyboard with her little hand, stood up suddenly and came to Fang Ziheng, anxiously asking: "Director, what should I do?"
"Cold salad..." Fang Ziheng spat out two words without even raising his eyelids.
"ah..."
Not only the little girl exclaimed, but the other three were also stunned.
What does director mean?
No matter what, let those people hack "The Unknown"!
Song Yi was anxious, and sat down on the sofa, holding Fang Ziheng's arm and shaking it vigorously: "Director, please think of a way, don't let those bad people talk nonsense."
This is her first movie with him, and it must not be ruined by anyone.
The little girl's mind was racing and she thought of many things in an instant.
Fang Ziheng was shaken so hard that he felt dizzy, especially the softness on his arms, which made him feel uneasy.
He moved his arm and comforted: "Don't worry, the movie is there, let them say that talking about it will not change the quality of "The Unknown Man"."
"But...but..."
"It's nothing but, our promotional expenses have all been used up, and the little money left has to be used for offline promotion. We can't run trains and cars across the city and live in cave dwellings at night."
"well..."
Song Yi's expression suddenly darkened, and he lay back like a deflated rubber ball and collapsed on the sofa.
When she lay down, she was not angry and kicked Fang Ziheng in the calf.
The room suddenly became quiet, and the atmosphere became somewhat solemn.
Just lie down and let me laugh!
The crew didn't move at all. Is this really good for the movie?
After a long time, Huang Bo took out his cigarette and threw one to Fang Ziheng. They both lit it and said, "Director Fang, there really is no other way. Why don't you do something?"
Four pairs of eyes looked over, hoping to hear inspiring words from Fang Ziheng's mouth.
Fang Ziheng was speechless and could only explain further: "It is impossible for everyone to like a movie. After the early publicity, the box office in the middle and later stages depends on word of mouth and the quality of the movie."
"There is a saying on the forum that is right. "The Unknown" is only a small-budget production, and the results it has achieved are already impressive enough. Don't expect too much!"
"What? You really think we can beat Feng Pants and have a box office of over 300 million!"
What are you thinking about?
Use comedy to defeat Feng Pants in 2008?
Only Mr. Xing has this appeal!
Other directors, don't even think about it, are far from being able to make a good movie. Feng Pants has accumulated a huge fan following in the field of comedy since "Party A and Party B" in 1997.
If he hadn't wanted to change and stop doing comedies, he would probably still dominate the Lunar New Year period.
On the other hand, although the decline of "The Unknown" is a bit large, it is a normal trend. The continuous bombing of publicity in the early stage can be regarded as an advance in checking the bank's potential, so it is not surprising.
However, the decline will be the decline, and there will not be a cliff-like escape. Fang Ziheng and China Film have discussed this point.
The subsequent box office, relying on the reputation accumulated in the early stage, should not be too small.
At the end, Fang Ziheng gave the four of them a shot in the arm: "Besides, yesterday's box office was still 6.5 million, which is not bad. The movie stayed strong for nine days after it was released. It's normal for the temperature to drop. I'm so worried!"
yes!
Isn’t there still 6.5 million?
I have exceeded 10 million for nine days in a row, what else is there to be dissatisfied about?
In an instant, the four people jumped out from the horns, smiles appearing on their faces again.
The little girl also sat up straight, with stars in her eyes, no longer worrying about the negative reviews on the Internet.
After stabilizing the team's mentality, Fang Ziheng continued to lead everyone in the promotion.
On the Internet, the media and film critics are still clamoring, turning their guns and starting to attack Fang Ziheng.
"Rising director Fang Ziheng refused to be interviewed by reporters because of the box office failure of "The Unknown". He looked very embarrassed when he returned to the hotel!"
""The Unknown" continues to decline, with its box office nearly halved to 5.7 million. The 22-year-old emerging director is no longer in the limelight."
""The Unknown" failed miserably. The box office fell by as much as 55% in the 12 days after its release. The total box office may stop at 150 million yuan."
"Didu Entertainment exclusively reveals for you: The five major factors behind the high and low opening of "The Unknown" and the huge box office plunge."
Chapter completed!