During this year’s Lunar New Year, a strange phenomenon occurred.

Mainland's major film and television companies did not pay close attention to the movies released during the Lunar New Year as in previous years, but instead focused on two new films.

The target of competition is "A Good Show" and "Havoc in Tianzhu" that Hengyu Media has just launched.

Director, Huang Bo, Bao Qiang!

There are successful precedents for actors turning into directors, and coupled with the popularity of Huang Bo and Bao Qiang, the audience's popularity is there.

No one from the major film and television companies wants to miss these two big pieces of meat!

Of course, the contenders are all big companies with big names, and small and medium-sized film and television companies are not competitive at all.

Hesong Media, like the two Li Lianhua sisters, has a very clear goal. It took 7% of the share of "Havoc in Tianzhu" and then stood aside.

He didn’t have the slightest idea about the release of the movie, but instead helped Baoqiang analyze the pros and cons and select the best among the best.

Small companies like Huanrui, Ciwen, and Huanyu focused on TV series when they were first established, and they are very self-aware.

Although small companies are coveting the new films of Huang Bo and Bao Qiang, they also know that they are being beaten by big companies in terms of channels and publicity. Joining the competition is a dead end. It is better to just concentrate on TV dramas.

Some medium-sized companies also participated in the competition and offered guarantees to the two movies one after another, but the prices quoted were very low.

Most of them were 100 million, 300 million, and no one offered a guarantee of 400 million. They were rejected by Huang Bo and Bao Qiang’s team in the first round.

On the contrary, it was Alibaba Pictures who was the first to report the 100 million, which made the two people's eyes light up, and their hearts suddenly became excited after being nervous about starting the movie for the first time.

In terms of pure financial resources, in the current film industry, there are only four companies that truly have the qualifications to be major players.

Hengyu Media, Huayi Brothers, Alibaba Pictures, and Tengxun Pictures.

Although the first two companies have money, they will make various assessments in advance when investing in projects and follow up on the progress of the project later to ensure that the project is on the right development path.

Alibaba Pictures and Tengxun Pictures are different. They are a bit uglier. Once they know the big data or identify the director and actor's reputation, they dare to invest without fear of losing money.

At the end of last year, Alibaba Pictures bought the distribution rights of "One Step Away" from Wanda Pictures with a guarantee of 1 billion, and "Dear" from Guangxian with a guarantee of 500 million.

The total box office of "Dear" reached RMB 40 million, and the distribution effect was satisfactory. Alibaba Pictures made neither profit nor loss.

However, the stock price of Alibaba Pictures, thanks to the promotion of Alibaba-affiliated media resources, took advantage of the release period of "In Person" to make a huge profit.

The two successes of "To Youth" and "Dear" also made the executives of Alibaba Pictures feel complacent and felt that making movies was not difficult.

In the words of Chairman Fan Luyuan, Alibaba Pictures is not short of money. If it can successfully invest in two future blockbuster directors, the extra money and premium will be worthwhile.

Maybe Huang Bo and Bao Qiang are the next Xu Zheng and Wu Jing!

Alibaba Pictures Headquarters in Imperial City.

In the high-end conference room, Fan Luyuan held a meeting of group executives to discuss the two projects "A Good Show" and "Havoc in Tianzhu".

In fact, there is nothing to discuss. The guaranteed price has been quoted and we are waiting for responses from Huang Bo and Bao Qiang, as well as other companies to bid.

In the meeting, Fan Luyuan sat in the center and said straight to the point: "Everyone, please tell me how we will increase the price in the future?"

"Let me tell you, since Hengyu Media decided to support Huang Bo and Bao Qiang, it must have taken a fancy to their advantages and their new film, and the 100 million guarantee is definitely not the end.

We don’t even think about using 100 million to guarantee the bottom line, so we bought Huang Bo and Bao Qiang!”

Fan Luyuan was very clear-headed and understood Hengyu Media's attitude towards Huang Bo and Baoqiang.

It's one thing if Ali has money, but it's another thing whether he can bribe two new directors.

That guy Fang Ziheng will not watch as Alibaba takes away the distribution rights for a project controlled by Hengyu.

Major film and television companies are not afraid of Alibaba Pictures.

The distribution rights of the two movies still have to be fought for based on ability!

On the left side, CEO Zhang Qiang thought for a while, knocked on the table to gather everyone's attention, and said in a solemn voice: "Chairman, everyone, I think our quotation is already very high. Those small companies have quoted 100 million, 300 million,

We can directly double the amount, which is enough to show the sincerity of our Alibaba Pictures."

“Isn’t it too early to discuss follow-up quotes now?”

"Yes, Chairman!"

On the right, Chief Financial Officer Zhang Wei also nodded and analyzed: "Let's first take a look at Hengyu, Huayi, and Bona companies' views on the two movies. After all, they are traditional companies and have their own set of evaluation methods.

.”

"Furthermore, I think the cost of these two movies is not high. A box office of 300 million can recover the cost. We offer 500 million, but it's not certain whether they will agree!"

Having said this, Zhang Wei gave Fan Luyuan a thumbs up and smiled and praised: "Chairman, how did you think of quoting the same price for the two movies? Haha... I guess Huang Bo and Bao Qiang will be interested in us."

Alibaba Pictures is very popular."

"It's simple. They both have similar reputations and positions!"

"Bao Qiang is slightly better at the box office. Huang Bo has participated in "Extreme Challenge" for two years, and his national popularity is increasing day by day. Regardless of his acting skills, our first offer from Alibaba Pictures must be a bowl of water."

Fan Luyuan smiled and talked eloquently, accepting Zhang Wei's little flattery.

really

Two movies were launched at the same time, and actors of the same stature turned to directors. If one quoted a higher price and the other lower, wouldn't it offend people?

Here, the value of the director is reflected!

If Huang Bo and Bao Qiang were still actors, Fan Luyuan would not have held a meeting today.

But directors, especially directors with box office potential, are already somewhat qualified to talk to capital on an equal footing in the current market environment.

Before knowing more about the movie, the best way is to make an equal offer, which can not only show your strength but also win people's hearts.

Subsequently, several executives made remarks one after another.

After summarizing all the suggestions, Fan Luyuan made a decision: "500 million has been quoted, and the two of them insist on this price!"

"Boss, Mr. Zhang, you will personally visit Huang Bo and Bao Qiang to bring the sincerity of our Alibaba Pictures.

If other companies also quote the same price, you can just increase the price, and I will give both of you 700 million authority.

More than 700 million, come and report to me again!"

"clear!"

Zhang Qiang and Zhang Wei looked at each other and agreed.

Alibaba Pictures is so arrogant. As long as it can be solved with money, it is not a problem.

If money can’t solve the problem, then add more money!

Fan Luyuan and Zhang Wei actually believe in the same truth, that profit is king.

Imperial City, a high-end restaurant near Huang Bo's house.

Huang Bo invited two friends, Ning Hao and Xu Zheng, to have a drink.

At the same time, tell Ning Hao and Xu Zheng the quotation from Alibaba Pictures and ask them to help analyze it.

"500 million!"

"Okay, buddy, you're about to send it!"

Not surprisingly, Ning Hao and Xu Zheng were also shocked by Alibaba Pictures' arrogance.

Ning Hao picked up the bottle of wine and took a long sip. Looking at Huang Boxi's expression, he couldn't help but sigh in his heart.

How many years have passed, and Huang Bo, the clown who played "Crazy Stone" in the past, has reached this stage, almost catching up with him and Xu Zheng.

Xu Zheng couldn't help but exclaimed: "It's guaranteed to be 100 million, this is the first time I've quoted, Bozi, "A Good Show" is definitely guaranteed, just wait for it to be popular!"

Compared with Huang Bo's surprise, Ning Hao and Xu Zheng saw it very clearly. Someone quoted 100 million for the first time, and it will definitely rise to 600 million or 700 million in the future.

However, the two of them are not too envious. Now that they have released a movie, major film and television companies have offered a guaranteed box office of more than 1 billion.

The two of them don't want to sell a guaranteed release, and prefer Hengyu Media to make the decision. Once the movie is a hit, they will get more.

Of course, if they produced the script themselves, that would be different and they could be sold at a price.

But no matter what, they already have a closer relationship with Hengyu Media. Whether rationally or emotionally, they prefer Hengyu at a similar price.

Ning Hao finished the cup, watched Huang Bo pour the wine for himself, and asked: "Bozi, the price of 100 million is very high, what do you think?"

"I"

Huang Bo was speechless for a moment, frowned and thought for a while, with an awkward smile on his face.

After a while, while Ning Hao and Xu Zheng were waiting, he slowly spoke out.

"I'm telling the truth. To be honest, I'm very excited about the 100 million guarantee, very excited. If no other company is quoting, I will choose Alibaba Pictures."

"But I still want to wait and see what Hengyu Media thinks. Director Fang Dong treats me well. I have always had a place in the "Secret of the Dragon" series. This time he supports me to change my career as a director. I can't be ignorant."

Abandoning the director based on conscience and choosing profit.”

"You mean, if Hengyu quoted the same price, you would definitely choose Hengyu?" Xu Zheng raised his eyebrows and asked further with a smile.

"certainly."

Huang Bo's face became solemn, he put down the bottle and said solemnly: "It doesn't have to be the same price, as long as the quotations are not too different, such as 480 million, I will choose Hengyu Media!"

"Besides, among private enterprises, Hengyu's issuance capabilities have always been this!"
To be continued...