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This year’s Lunar New Year is particularly noisy.

Especially as the end of the month approaches, more and more movies are being released together, which feels quite menacing.

December, January and February of the following year are also the hottest periods of the year in the domestic film market.

After all, the Lunar New Year stall is connected with the Spring Festival stall!

"Immortal" is scheduled to be released on December 31st, ahead of its January 2016 release date, which will coincide with the release of "Mermaid".

Prior to this, "The Bomb Disposal Expert", co-produced by Hengyu Media and Hong Kong Island Yindu Agency, was launched in theaters across Asia on December 24.

It took in 75 million on the first day, beating "Old Paoer" which was released on the same day, and "Happy Life" which was controlled and released by Alibaba Pictures.

The combination of Andy Lau and Liu Qianqian, coupled with the golden brand of Hengyu Media, has doubled the potential of "The Bomb Disposal Expert" compared to the previous one.

With the huge promotional lineup, the movie's popularity is rising steadily, becoming the most popular movie in the new week.

Domestic publicity and distribution are mainly handled by Hengyu, while those in various Asian countries and regions are handed over to Yindu Agency.

"Old Paoer", which is controlled by Huayi Media, received 52 million on the first day. Although Feng Pants served as the producer and starring, the film's standard was only passable and it did not have the potential to become a hit from the beginning.

Although Alibaba Pictures' "Happy Life" has cast comedy stars such as Xiao Shenyang and Yue Yunpeng as co-stars, there are flaws in the script.

On the first day, I only received 37 million yuan, which looked like a bargain at first glance.

In the past few days, Fang Ziheng has been very busy, taking "Immortal" to open screenings all over the country, detonating the movie through word-of-mouth with its main points and aspects.

Other publicity and distribution plans are step-by-step, online, offline, local promotion, ticket replenishment, and all-round implementation.

As of December 29, two days before its release, the pre-sales of "Immortal" have repeatedly exceeded 365 million.

At the same time, the screening results a week in advance were also released, with an average of 9 million per day.

Received 63 million points at the box office in seven days!

In the last two days, screenings were suspended, and Fang Ziheng launched hunger marketing and released three major trailers in a row.

Each of the three trailers is extremely mythical.

The vast and endless land of China is filled with strange beasts, fierce beasts, and monsters. The nine great dynasties of gods sit on all four corners of the country, and the majestic Taoist palace suppresses the world.

The immortal sits high in the clouds and travels thousands of miles in an instant with one step.

Five elements spells, wind, thunder and ice spells, earth, wind, water and fire, the collision of various spells are perfectly displayed through 3D real shots.

The pride is as great as the clouds, and the beauty never grows old.

Except for the time-traveling protagonist Li Qing, every character who appears is extremely charming, with a certain air of ethereal mythology.

In the trailer, the out-of-place Li Qing is known to the audience at a glance, and they become involved in it every minute.

"Awesome, traveling across the land of China to become an immortal has been my dream since childhood!"

"...The fighting techniques are so amazing, I feel they are several levels higher than those in martial arts movies!"

"I like thunder the most. What kind of divine thunder is in the trailer? It feels much more powerful than the Five Thunder Zhengfa!"

"Holy shit, what kind of mirror is that? A Haotian Mirror or a Void Mirror. Also, why is Fang Ziheng wearing a nine-nine dragon robe? Could it be that he plays an emperor in the movie."

"I dreamed last night of cultivating immortality, stepping into the realm of saints, and my soul came out of its sheath!"

"555..I'm so pitiful. The nurse at the hospital treated me cruelly. The golden elixir I worked so hard to conceive was removed, and ten years of hard work were wasted!"

"You idiot upstairs, I'm afraid your golden elixir is not a stone!"

As soon as the trailer of "Immortality" was released, it dominated the hot searches on Weibo.

Driven by the audience who had watched the movie, thousands of movie fans started to discuss the plot and scenes of the movie passionately.

"I am very responsible to tell you that the trailer is less than one-tenth of the main film. The movie is so exciting, fairy-like and refreshing. I was so excited that I wanted to run away from home and travel around the country's scenic spots and historic sites in search of fairy tales!"

"Ahhhh... the first viewing is not enough. I have already reserved the ticket stubs for the second viewing. I will support another wave when it is officially released!"

"The years are like swords slaying the geniuses, and I sigh enchantingly on the road to eternal life!...Ah...this is a mythical world, I want to cultivate immortality, I want to become a Taoist!"

"As for why I like the mythical world, it's because it seems easier to live longer in the mythical world than in fantasy and fairy worlds, and longevity will never become a limit!"

Movie fans are excited and looking forward to the release of "The Immortal" on the 31st, and major film and television companies are once again paying close attention to the film's trends.

Imperial City..China Film Co., Ltd.

In the chairman's office, Zhang Hongsen frowned slightly, looking intently at the latest week's box office results and the movie release schedule for the next two weeks.

There was nothing to watch in the new week. "The Bomb Disposer" directed by Heng Yu won the weekly box office championship.

370 million in the first week, not too much, not too little.

Zhang Hongsen didn't take it to heart. After a brief glance, he put his mind on another piece of A4 paper.

According to the positioning of China Film Group Corporation, this year’s Lunar New Year festival is about going all out and having a good meal.

"Sherlock: The Abominable Bride"

"Star Wars: The Force Awakens"

"The Last Witch Hunter"

The three imported films are scheduled to be released on January 4th, January 9th, and January 15th respectively.

Focusing on a segmented attack, as long as one movie has potential, it can easily drive up the stock price of China Film Group Corporation.

To be honest, Zhang Hongsen was under a lot of pressure in the second half of the year.

After China Film Co., Ltd. was released, its total market value reached more than 39 billion, barely equaling Alibaba Pictures and Huace Film and Television.

But Bona Pictures and Guangxian Media still have a market value of nearly 10 billion, not to mention Huayi, which has a market value of over 90 billion, and Hengyu Interactive Entertainment, which has a market value of 140 billion.

Although the superiors did not give any instructions on the stock price, all fools know that it is a very shameful thing for a state-owned enterprise to fail to win against a private enterprise.

The situation was neither embarrassing nor embarrassing, so Zhang Hongsen had no choice but to push for imported films again when he could not find domestic films.

"This is the only way. I hope "Sherlock" can last a few more days."

After carefully calculating the release times of the next three imported films, Zhang Hongsen sighed and shook his head helplessly.

"Sherlock" is too close to "Immortality", so it must have been sent.

He never thought that this film would become a hit and have an impact on "Immortality" directed by Fang Ziheng.

So unrealistic!

Even if the summer release of "Fast 7" is released, it will probably be easily overturned.

He only hopes that "Star Wars: The Force Awakens" will be released on the 9th and "Star Wars: The Force Awakens" on the 15th

"The Last Witch Hunter" can bring surprises to China Film Group Corporation.

Zhang Hongsen thought for a while and called the publicity department to abandon the promotion of "Sherlock" and concentrate all his efforts on the next two movies.

Show weakness!

Since the front can't resist "Immortal", it's better for the good guys to fight to the end and give up the early publicity market.

In this way, he not only sold benefits to Fang Ziheng, but also retained a large portion of publicity resources.

When "Star Wars: The Force Awakens" is released, I will pile up the reserved publicity and distribution resources. I believe it will bring good luck to the movie.

As for Fang Ziheng, it was not easy to continue to promote "Immortal". After all, the movie had already been released for almost 10 days.

call...

After completing his plan, Zhang Hongsen breathed a sigh of relief, picked up a pair of invitations on his desk and opened them.

On the invitation, it was clearly written that "Immortality" will premiere tomorrow, December 30th, and the address is the Political Harmony Auditorium.

.........

The next day.

In the afternoon, Hengyu Interactive Entertainment held a world premiere ceremony for "Immortality" at the Political Harmony Auditorium.

The movie will enter the global market early tomorrow morning and will be released simultaneously in more than 40 countries and regions around the world.

In the Asian market, we still cooperate with Yindu Agency, and the advertising fee is 7 points.

For overseas markets, we cooperate with 20th Century Fox and the publicity fee is 12 points.

This is also the last time Fang Ziheng will cooperate with Fox. He will be filming a TV series next year and has no time.

2017 is a special year!

Starting from this year, many things will become difficult to handle, and the film industry will face new restrictions on exporting overseas.

Outside the Political Harmony Auditorium, red flags were waved and colorful flags were flying, and the 2,500 live tickets had long been sold out.

Audiences in the Imperial City who had grabbed tickets for the premiere began to arrive outside the venue one after another from 1 p.m., waiting for the next guests to enter.

The venue has two entrances, one through the main entrance and one through the side entrance. On both sides of the entrance are a row of movie posters for "Immortality".

The male lead Deng Chao occupies the center of the page, with Liu Shishi on the left, Liu Qianqian on the right, followed by Damimi, Song Yi, Huang Xiaoming, Luo Jin, Zhang Songwen, Jiang Shuying, Fang Ziheng, Chen Daoming and others.

With your feet on the auspicious clouds and your hand holding a magic weapon, how can you be so immortal!
To be continued...