Chapter 96 Hunger Marketing
Major newspapers and newspapers caught people at the doors of many bookstores and asked: "Did you buy Harry Potter?"
"Sheit, I just lined up and said I was sold out!" The man said angrily, "Can't the damn Pinecone Publishing House increase the number of printings? I really want to kick his ass hard with my pointed leather shoes
!”
"Do you know? I saw my neighbor's child with my own eyes yesterday and got £100 because of a phone call."
"100 pounds! It's enough for a week's living expenses! Damn Pinecone Publishing House is so generous!"
The reporter immediately asked: "Then have you read this book?"
"No, if I've seen it, would I still come here to queue up?"
Just during the interview with the reporter, a girl cheered loudly: "I finally bought it!"
After saying that, he kissed the books in his hand.
Suddenly, others cast various envious and jealous eyes, and felt that their 100 pounds were stolen.
Some people even said they bought the books in her hands for 1 pound, but she refused.
The reporter immediately stepped forward and asked: "Miss, have you read this book?"
"I've seen it a little bit." The young girl had a joyful expression on her face. "I thought I couldn't buy it, but I didn't expect to buy the last one."
"Can we talk about this book?" the reporter asked again.
After thinking carefully, the girl said, "How to say it, the author of this book uses his rich imagination to show us a new world, and people also want to have a magic wand that can use magic to satisfy some things that cannot be done normally.
Things.”
"It seems that this book does bring something new." The reporter nodded, "Are you interested in some place names in the book? For example, nine and three quarters of the platform?"
"Of course!" the girl said excitedly, "I looked at my friend's place a little yesterday. When I got home at night, I encountered an owl. I thought it was a letter to me."
"Sir, I won't tell you anymore. I still have to go back to read books and strive to get the bonus from Pinecone Publishing House."
"Good luck!"
The reporter interviewed several people in a row. Some people thought the content of this book was bizarre, but considering the bonus from Pinecone Publishing House, they would choose to read it.
Some people also said that this book is very good even if there is no bonus, because the world built in this book can satisfy some of the ideas of human ideals.
Someone else cursed loudly that Pinecone Publishing House did not print more books, so he did not get a queue after two times.
And scalpers are also starting to sell this book on the market.
Originally, Pinecone Publishing House priced at 50p, but now it has been sold for 1 pound.
Because 1 pound may win 10 pounds or 100 pounds, people are flocking to it.
Pinecone Publishing House also revealed that the author of this book is Xu Luo, an economics genius praised by professors from major universities in the United States.
This news once again adds a layer of mystery to the book. Economics is far away from most people, but the novel is close to you.
The Guardian reported on the front page of its own newspaper, commenting: "There is no doubt that the marketing of this book was successful and attracted everyone's attention before the book was published.
.”
"And after publication, we also took out bonuses to participate with prizes, so that more people could participate, and a feast for the participation of the whole people."
"It is worth mentioning that the author of this book is an economist. In most people's minds, economists are of the serious type. It is hard to believe that this economist can still conceive.
Such a wonderful world.”
"Based on the information provided by Pinecone Publishing House, we found the relevant information of this author..."
The information is about Xu Luo's achievements in the United States, as well as published books and published papers.
The literary page of Daily Telegraph specializes in book reviews: "From the perspective of adults, this book is conceived enough to be bizarre enough for people who like serious literature, but from the perspective of young people,
It's the most suitable one."
"Because the author conceived a new world in the book, I believe that no matter which country the child is, he always dreamed of a world full of magic when he was young: there were brooms, bizarre competitions, invisibility cloaks, magic wands, and even
There are also factors such as Norwegian dragons and centaurs."
"Similarly, there is a large group of magicians who are full of wisdom, manipulating magic, and completing one incredible mission after another, and I think that's why it attracts readers."
Several other newspapers also used various vocabulary to report on this matter.
Because of the strike, the news of rising prices has overwhelmed the British government, not to mention that the IRA is doing things everywhere in London.
In the decade from 1970 to 1980 alone, the IRA has committed large-scale bombings in London almost every year, and there have been at least a few hundred cases.
Last year, the Queen's uncle Louis Mountbatten was killed by a remote-controlled bomb when she was taking a boat to play with her wife and grandson.
They need to divert the public's attention.
The marketing planned by Xu Luo happened to appear at the right time, pulling most of the eyes to this book, which can cover up the recent explosion.
Although it won't be reported all the time, this is undoubtedly an advertisement for Harry Potter.
Many readers can't stand the distribution quantity because they can't buy "Harry Potter". They either go to Pinecone Publishing House in person or write letters to the publishing house, and the content requires them to increase the number of printing.
There are even many letters of courtship.
"Dear Mr. Harry Potter, my name is Keira Isabella, the daughter of an earl, I am fifteen years old."
"I like the world described in your book very much, and I also fantasized about being Hermione in the book, using magic to accomplish those incredible missions."
"I believe that the sir must be a very funny person and a young gentleman who can write such a wonderful story. I really want to have a flying broom so that it can fly to you and become yours
Wife, listen to you tell these interesting stories with your own ears..."
These news made Frank and the people from Pinecone Publishing House smile.
Especially Frank, he admired Xu Luo's marketing techniques so much that he didn't know how to describe them. Although he spent a lot of money, he also did big things.
Now not only the entire UK, but even those newspapers cover this book.
The employees were also impressed by him, thinking that they could make a lot of money with such a boss.
In Pinecone Publishing House, Xu Luo and the Publishing House employees are holding a simple celebration.
“Guys, our publishing house didn’t go bankrupt because we welcomed a talented boss.”
Frank's face was filled with joy, "He saved us from the tide of unemployment and brought us a wonderful book. Now let our boss say a few words!"
Everyone immediately applauded, not only the expression on their faces, but also the hearts, because they made money.
When the applause fell, Xu Luo said, "First of all, I thank my colleagues for their trust in me. When I said I would do my best to make this book, I would get your support."
"Secondly, thanks to your colleagues for their hard work during this period, which has enabled our books to be published smoothly."
"At the same time, I would like to thank Mr. Frank Wayne for opening up the entire publishing stage in the shortest time. I'll give you a drink!"
Everyone cheered and raised their cups.
After drinking, Xu Luo continued: "But there is still a lot we have to do, which means that everyone will have to work harder next time, and I will not stay in London for a long time, so Mr. Frank will continue to exercise the rights of the president.
.”
"I dare not say that each of you can become a Monopoly, but what I can guarantee is that as long as everyone works hard, we will not become part of the unemployed."
"And I will give out £50,000 to £100,000 every year as bonus for all employees. Guys, I am a pragmatic person and I won't talk about dreams with you. What I want to do is to make money for each of us.
!”
"I only have one sentence, I hope every guy can make money by working here!"
As soon as he finished speaking, the applause immediately echoed in the publishing house.
Talk about the reality of money.
After the celebration, Xu Luo and Frank had a long talk on how to run the book "Harry Potter".
Especially the development of peripheral products, such as magic wands, cloaks, flying brooms, Guling Coins, etc.
As a publisher, Frank certainly knows what derivative products are around a successful novel.
But those are film and television rights, not as many as this book.
Although he thought the content of this book was bizarre and not suitable for people of his age to read, he would not make a bastard if he had money, as long as he could make money.
It doesn't matter if he doesn't like it, just reader and fans like it.
After receiving the instructions, Frank began to study how to increase the promotion of this book and the development of derivative products.
Xu Luo is preparing to return to Hong Kong with two books "Harry Potter".
He was worried that going too late would trigger unrest among the top leaders of Lishi.
Any company or shareholder change will cause riots because most people believe in the saying that the emperor and the minister.
What these people are worried about is not the future of the TV station, but their own.
Unexpectedly, before leaving, I suddenly received an invitation.
Frank sent the invitation letter to Brown Hotel: "BOSS, this is an invitation letter sent by the London School of Economics. They didn't know you were here, so they sent the invitation letter to the publisher..."
Xu Luo just thought for a while and decided to go to the appointment.
Because now doing business in Hong Kong, you still have to deal with the British.
Lishi is not in a hurry to do this.
Chapter completed!