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Chapter 25 The Coca-Cola Company

 George returned to the hotel, arranged for Paul to handle company matters and then checked out again.

Two days later, Atlanta, Georgia

The Coca-Cola Company, founded on May 8, 1886, is the world's largest beverage company a hundred years later, with 48% of the global market. Revenue in 2021 is US$38.66 billion, while it was only worth US$2.5 million in 1919. Haha, after rebirth, you know

It’s impossible not to pick up such a big melon, and even if this is the Marvel world.

"Hello, sir, who are you looking for?" asked the front desk of the company, looking at the well-dressed young handsome man in front of him.

"I am Mr. Ernest Woodruff." George replied with a smile.

"What's your name? Do you have an appointment with the boss?"

"My name is George Orwell. I don't have an appointment, but I have sent people from my company to negotiate before. Please help me tell Mr. Ernest Woodruff that Paul Walker's boss wants to see him."<

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"Okay, sir, please wait a moment."

After the receptionist left, she came back after a few minutes and said, "Mr. Orwell, please come with me."

Then George was led by the front desk to Ernest Woodruff's office. It was the unattractive old man in front of him who bought the Coca-Cola Company from the heirs of Asa Chandler for $2.5 million in 1919.

By 1923, his son Robert Woodruff, one of the most important figures in the history of Coca-Cola, became the CEO of Coca-Cola, taking Coca-Cola to another level.

"Hello, Mr. Ernest Woodruff, I am George Orwell." George greeted the other party politely first.

"Hello, Mr. George Orwell. You are so young. Haha," Ernest Woodruff shook hands with George and said.

"What are you drinking?"

"Coffee, thank you! Just call me George." George replied.

Then Ernest Woodruff asked his secretary to bring two cups of coffee. After putting down the coffee, the secretary turned and left.

"Okay, George, I think you came to see me from New York for something. So you can talk about it now."

"Yes, I have sent Paul to express my thoughts before. As a young man, I liked Coca-Cola very much, and now because of luck, I have received a sum of funds. So, I am considering investing in the Coca-Cola Company. I don't know,

Mr. Woodruff, do you have any ideas?"

"Do you want to buy some shares? You know, the beverage business is very good now, so I do have the idea of ​​expanding the scale of production. How much money are you prepared to invest? How many shares do you want to hold?"

George was very happy when he saw that Ernest Woodruff did not refuse directly, and said: "You bought Coca-Cola for 2.5 million before. Now we calculate the valuation based on 3 million. I will pay 1.8 million for 60% of the shares. In addition,

Unless there is a major mistake in company management that threatens the company's survival, I will not participate in management. Moreover, I will give 5% of the shares as management stock dividends."

In other words, if the other party agrees, he will directly earn 500,000 in cash, and in addition, he can also enjoy 5% of the management dividend every year. Although he will not get it alone, he will definitely get the bulk.

"The price will be OK when the price comes, but I don't have so many shares now. I still have 85% of the shares in my hands, and the rest are in the hands of some retail investors in the stock market. For $1.4 million, I will give you 45% of the shares.

How about you take 5% as management shares?"

"Okay, no problem. Then tomorrow morning, I will bring a cash check and a lawyer to sign the contract. Is there no problem?"

"Of course, I will arrange for someone to draft the contract right away. The signature can be arranged tomorrow." Ernest Woodruff said with certainty.

The next day, after the lawyer reviewed the contract details, both parties signed. Ernest Woodruff also received the check directly. The rest of the matters such as equity changes, notifications, etc. will naturally be handled by the people below, and George was accompanied by Woodruff.

We visited the production base next time and had a meal with the company’s management at noon.

Moreover, when chatting, Woodruff was always the main character, making it clear that he would not interfere in management.

Then George discussed the future market with Woodruff, and came up with the advertising slogan "Enjoy the cool moment" that would be proposed ten years later, but did not interfere too much.

In the afternoon, George was preparing to leave Georgia. In fact, George knew that now is not the best time to buy Coca-Cola Company. The current price of Coca-Cola per share is 40 US dollars, and when the crisis breaks out, it will depreciate to 19 US dollars per share. However,

, wait until the stock falls before operating, George is worried that something will go wrong in the middle.

Moreover, in terms of the value of each share after a hundred years, it does not matter in comparison. Its average return rate in the next hundred years is 13% per year.

More importantly, the glass bottle now used by Coca-Cola cost 6 million U.S. dollars to purchase the patent for this bottle. So it was certainly a profit to get 45% of the shares for only 140. And in the future, you can still

I am absorbing some in the stock market.

Three days later, George returned to New York. Then, through the Bank of America, he planned to buy a residence in New York. As a part-time use, he would have to spend a lot of time in New York in the future, and it would be inconvenient to stay in a hotel for a long time. Moreover, it was soon

The tax payment period is coming soon. When the economic crisis breaks out, you can buy real estate at a low price, but for tax deductions, it will be about the same.

The next day, accompanied by Pete, George looked at five properties and finally chose a brick and limestone mansion between Park Avenue and Lexington Avenue in Murray Hill, a historic Manhattan neighborhood.
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This mansion was financed and built by a banker named James Lanier from 1901 to 1903. However, due to work reasons, the banker chose to sell the residence, and George also paid 450,000 for the mansion.

Cash check in U.S. dollars.

This chapter is not over yet, please click on the next page to continue reading!

Designed by the renowned architectural firm Hoppin & Cohen, the 12-bedroom, 12-bathroom home has 8 floors and 11,638 square feet of palatial living space.

Its long list of important features includes a stone portico, a copper duplex roof with three dormers, carved stonework and cornices.

The mansion was built for entertaining, with its massive double doors leading to a vaulted entrance hall with a high rose-domed ceiling, which leads to a gallery with carved marble fountains on the walls.

A club room with 4m high ceilings is just outside, the first of several reception areas.

The formal dining room seats 16 and Mr Pitt describes it as "the epitome of Gilded Age splendor, with Ionic pilasters, gilded sconces, rich tapestries, ornate marble fireplaces and original parquet floors".

There are multiple formal and informal living and entertaining areas throughout the home, as well as a lush garden courtyard.

There are two kitchens, one catering for staff and the other primarily for residents. Both are equipped with the best appliances available and of the nine master bedrooms, five are huge en-suites and seven

Luxurious bathrooms, as well as three powder rooms, each floor has a grand mahogany staircase and an oak-panelled private elevator.

Elsewhere on the sprawling property are a study and library, fitness center, plunge pool, sauna, hot tub, massage room and a 1,000-bottle temperature-controlled wine cellar.

The staff wing includes three bedrooms, two bathrooms and an office.

This mansion offers a clear view of the famous Empire State Building and Chrysler Building from the roof of the house.

After buying the mansion that afternoon, George found four more helpers through the bank, a driver, a chef, and two cleaners. They would bring tea and water when someone stopped by. Such a big room

He was unwilling to let George clean up after himself.

By the way, before the servant comes, select 1,000 bottles of the wine that Ryan was asked to buy in the first place and store them in the wine cellar.

After asking the maid to change the bedding and toiletries in all the bedrooms, George moved into this mansion the next day.

Then George took turns calling everyone he knew to inform him of his new contact information and address. Before, George had always had no fixed address. If someone wanted to find him, it was not very convenient. After buying a house, it would be just right.

Solve this problem.

If the only thing that dissatisfied George about this house might be the lack of a garage. Fortunately, George bought another large parking room in a parking lot not far from his residence, and there was still no parking space for two cars.

Question.

In the past two days, after George asked Paul to deliver the car he wanted, he stayed alone in the garage during the day. Later, George felt that one car was not enough, so he bought another Lincoln. George planned to give the Ford that Paul bought

The car is used as a means of transportation for oneself, and this Lincoln is used as a modification for oneself.

Paul has also registered the company in the past few days, and the negotiations at the exhibition have been completed. Then George asked Paul to start paying attention to the stock market recently, and call him immediately if there are any major changes.

For the next few days, George stayed in the garage. Although he knew the principles of some things, the specific operation was still a bit troublesome. Fortunately, George's memory is good now, and he had touched cars a lot in his previous life, so he just installed an electric starter.

The system is still OK.

What George modified on the car this time is a key rotation start system. Today's cars, tractors and agricultural vehicles have car keys with a crank handle. First, add oil, press the left hand to reduce the pressure, and then grab the crank handle with the right hand, one turn, two turns...

.... Release and reduce the pressure, shake it about eight or nine times, convert the internal energy into mechanical energy, complete the suction and compression stroke and start the car.

This method is simple, crude, and effective, but it also has many shortcomings.

First of all, this method of starting a vehicle is undoubtedly more laborious. For women at that time, this operation was almost impossible; secondly, this method of starting not only has strict requirements on speed and strength,

And the risk factor is really not small. It was common at that time to break several fingers due to improper operation!

Therefore, although rich people in this era have cars, they never drive themselves. Think of the well-dressed bosses standing in front of the car and shaking the handle in circles. The scene is amazing.

What George has changed now is called a "knife key". This was actually adopted by Chrysler in the previous life in 1949. The principle is that turning on the key opens the control power supply connecting the motor, ignition system and oil pump. The motor drives the engine to trigger the movement and start the movement.

Trigger the ignition system and oil pump to start working.

It is very similar to the current door key. As long as the key tooth shape matches the lock, the car can be started. It is simply used to open the door and start the car. Of course, George's lock is a door lock purchased from the market and directly loaded on the car.

.

This kind of lock also has disadvantages, that is, its security is somewhat low. As long as the teeth are correct, the vehicle can be unlocked, and it is not a problem to get a key, so the car is still easy to be stolen. However, with the development of electronic technology in the future, more advanced

Chip keys will inevitably replace the keys introduced by George.

Is this technology difficult? It’s not difficult at all. But who has never put it into use? The reason is the battery.

The automobile batteries currently used are lead-acid batteries and nickel batteries, but they also have many problems, such as low voltage, poor power storage capacity, etc.

Based on the memories of his previous life, George realized the sealing of nickel-cadmium batteries, making nickel-cadmium dry batteries possible; the goal he achieved was to store as much energy as possible in the smallest possible space.

This problem was not solved until 1949 in the previous life. It can be said that George directly advanced the battery technology by 29 years, directly solving the shortcomings of high cost and high failure rate.

In this way, George modified the first car he needed in just a few days. He also made two rechargeable car batteries and left them for use at the show.

George also added headrests to the car seats. Moreover, after George obtained the patent for each headrest, he arranged for Paul to find someone to sew it separately. These are the exhibits that George will bring to the exhibition.Chapter completed!
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