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Chapter 2122 With Lu Bu in hand, I have the world

It's just that rich people shop around and pay more attention to the quality of goods.

Poor people shop around and pay more attention to the price of goods.

In their words, I will buy whichever one offers more discounts. They don't care about other quality issues or whether they are good or not.

In their hearts, only price determines everything.

It is precisely because they have grasped the consumption concepts of customers that these businesses have made adjustments specifically to deal with these customers.

In order to get more customers, they can only lower the price of goods again and again.

In this way, when the price of goods is reduced, they can naturally only lower the quality of the goods.

Because their production level is just that, if they want to maintain the same quality of products and lower the price, they can't do it.

After all, as the saying goes, you can't have your cake and eat it too.

Otherwise, by lowering prices like this, they are completely passing on profits to customers and sacrificing their own profits in vain.

They would not be stupid enough to do something like this that benefits others but does not benefit themselves.

Of course, if they don't do it, it doesn't mean that other businesses on this empty island won't do it.

Although the sky island world is full of chaos, not all of them are bad gangsters. There are always a few that are praised by others in terms of reputation.

Just like the business alliance founded by Jiang Tian, ​​only merchants like them would do such 'stupid things'.

As for other unscrupulous merchants in small workshops, it is absolutely impossible for them to give away their profits.

In order to make profits possible, profits must be transferred from customers. In the end, their cakes must not be touched.

This is just like the principle that wool comes from sheep, no matter how much profit is given, they will make profit.

Or should we make a fuss about the unit price of the product and make a profit based on the individual price?

The alternative is to make money by relying on product discounts, not relying on the profit of a single product, but relying on volume.

Just like they used to price a product at 10 yuan, and after selling it, they could make 50% profit, which is 5 yuan.

But you can only sell a hundred or a thousand items a day, and you can't sell more than that.

But now they are actively offering profits in order to attract more customers.

The products that were previously priced at 10 yuan were sold at a price of 8 yuan, and the profit increased from 5 yuan to 4 yuan now.

In this way, they only made one dollar less.

But for customers, it is directly cheaper by as much as two yuan.

Customers who are already interested in this product will naturally be attracted to it.

Some customers who need to use it frequently may purchase this product in large quantities when they see it being so cheap.

Because this is their daily necessity, and since they have to buy it in the morning and evening, it is definitely more cost-effective to buy more now while taking advantage of the discounts.

Otherwise, who knows how long this event can last? If we don’t collect more this time, and the original price is restored when the event ends, then we won’t be the ones who suffer.

It is precisely because they have grasped the idea that customers will be greedy for petty bargains that they seem to lower the price, but what they get in return is a sharp increase in the number of orders.

The number of orders that could only be sold a few hundred thousand pieces a day before was directly increased to tens of thousands.

Compared with the previous one, the number of orders has increased by about ten times.

In the past, it was calculated based on 1,000 items a day. Each item was sold for ten yuan, and each item had a profit of five yuan.

In this way, the final profit was as much as 5,000 yuan a day.

But now after the price reduction, the quantity sold in a day is not calculated according to the large quantity, but the lowest quantity of 2,000.

If a product is sold for 8 yuan, the profit received is 4 yuan.

The final profit from 2,000 items is 8,000 yuan.

It seems that each item is worth one yuan less, but the daily turnover is increased by a full 3,000 yuan.

From this point of view, they did not lose money and give away profits at all, but made more.

This is the same principle as people often say, small profits but quick turnover.

So those customers thought they had made a profit and bought a discount, but they didn't know that they were tricked by the other party.

However, if they are customers who really need to buy this product, they will not suffer a loss.

As long as it is used up within the shelf life, it is not considered a waste.

I am afraid that those who have stored a large number of goods but did not use them, and eventually the goods expired, broke or were thrown away, these are the ones who lose the most.

I wanted to make a lot of money through activities, and use the remaining money to do other meaningful things.

But now that it's better, I didn't save any money, but lost more money.

There is a saying that goes like this: Stealing chickens and losing rice is the best way to describe them.

When I think about the profits from such a fight, there is so much money to be made.

Therefore, those unscrupulous merchants have intensified their efforts.

The quality of the goods originally sold was not good and the price was expensive.

Now it seems that they are conscience-stricken and are lowering prices for promotions, but in fact they are making money while lowering quality again and again.

Let the survivors who thought they had gained a bargain continue to complain.

Because according to their understanding, they spent less money to buy the same quality products as before.

But the fact is that they did spend less money, but the quality of the products is no longer what it was before, at least it is 20% off.

Just as their selling price dropped from 10 yuan to 8 yuan, their costs actually also dropped, so the profit earned was still 50%.

It's the same as earning 5 yuan from 10 yuan before, but it just feels like they're selling it cheaper, so they naturally make less money.

But these people ignore the cost issue of the other party.

If the other party really follows the previous quality, then after the other party reduces the sales from ten yuan to eight yuan, the real profit should not be 4 yuan, but 3 yuan.

Because based on the gross profit of 10 yuan from the previous sales of goods, the profit is 5 yuan.

It can be seen that the price of the product should be the cost price of 5 yuan.

So if you sell a product for 8 yuan, naturally after deducting the cost price of 5 yuan, it should be 3 yuan, not 4 yuan.

If you can make 4 yuan, then the other party can only reduce the quality by one yuan.

It may seem like a dollar reduction, but according to Billy, it's at least a 20% reduction in quality.

If the quality of a product is reduced by 20%, what quality can such a product have?

But their good days have come to an end. After seeing what the customers on the World Channel did, they all immediately stopped the business at hand.

It's not that they don't want to continue operating, but that they have a guilty conscience.
Chapter completed!
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