Chapter 10 Hunger Marketing, This Business Is Exploding
As soon as these words came out, the crowd suddenly burst into flames.
From beginning to end, I received fried chicken and pearl wines outside the gate, and no one stepped into the gate of Jingshui Pavilion.
"What are you doing? I've been waiting in line for half an hour? I won't give it?"
"Make another hundred copies!"
"It's so delicious. I'll buy it. Can I buy it?"
Listening to the noisy sound of the crowd, Liu Mo came to Zhao Da's ear and said a few words.
When Zhao Da heard this, he was stunned at first, then shouted at the top of his voice: "I'll end today, please come back tomorrow, please come back!"
"Is it okay to spend money to buy it? What is the Lin family doing? Do business like this?"
"That's right, what medicine is sold in the gourd?"
Liu Mo ignored it and turned around and entered the Jingshui Pavilion, leaving Zhao Da and others to stop the crowd outside.
reason?
Very simple.
Hunger marketing on the earth!
The more you can’t eat, the more curious you become.
The more curious you are, the more popular you are.
How many people can you expect to buy it when it opens on the first day?
Even if it is sold, even though fried chicken is good, it will be tired of eating it every day.
Isn’t it beautiful to have limited quantities every day to attract customers’ appetites and make them “curious babies”?
Although Zhao Da and others didn't understand why, their admiration for Liu Mo quickly dispelled their concerns.
That night, Liu Mo wrote hundreds of "posters" again.
There has also been a slight change in the content, and the number of free gifts has changed from one hundred to eighty.
At the same time, there will be one hundred and twenty copies for sale.
Goat milk was considered a luxury in the Daxia Dynasty and was expensive.
In order to control costs, there will naturally not be too much goat milk in each serving of milk tea.
Second, goat milk has a fishy smell, so it is cooked slowly on a warm heat, add slices of ginger, a small amount of white vinegar, and more tea leaves to cover up the smell of mutton.
Liu Mo only told Dong Xusheng the secret method obtained after many experiments.
You must be careful of others. As a chef, you have no way to prevent them and you have to rely on others to work.
According to a rough estimate, the cost of a fried chicken and milk tea is about 50 cents (50 cents equals 10 yuan according to Baidu reference value). The sales price is set at 100 cents, which is twice the profit.
The new store opens at 20% off and sells for 80 cents, not just for sale.
The next day, I need to sell it for a little more or less to recover some capital.
Make up your mind.
After posting the ‘poster’, I rest in the morning and start to be busy after lunch.
Halfway through the busy schedule, people gathered outside the door.
It seems to be even more popular than planned.
This situation makes everyone very excited to work.
By the time of Shen, there were already crowds of people in front of Jingshui Pavilion.
In addition to the crowd who came to visit, countless vendors emerged and started to sell loudly.
Why?
Because many people have already started queuing at noon, and after being hungry for an afternoon, they naturally have to eat something to keep their stomachs.
Not only that, there were figures, in groups of three or five, walking, or riding ox carts and horse carriages, and coming to Rongcheng from surrounding villages from all directions.
This scene can be said to be as lively as the strongest sect in fantasy novels openly accepting disciples.
Such a scene made the Rongcheng County Magistrate had to arrange for the yamen runners to maintain order.
Just like the previous day, less than 10% of customers were lucky enough to taste fried chicken and milk tea. Most customers didn't even see what the food that was known to the city looked like, so the gate of Jingshui Pavilion was closed again.
On this day, some impatient customers chose to stay in Jingshui Pavilion for a long time and refused to leave. If Ambassador Zhao had not given money and bribed the yamen runners to maintain order, they would have been afraid that these people would forcibly break into the door.
Even Liu Mo could not have imagined such a "popularity".
To this end, he announced overnight that the "marketing strategy" on the third day had changed.
It was early in the morning of the third day, before dawn.
Liu Mo instructed Dong Xuri to go to the market to purchase a large amount of chicken, duck, fish, vegetables, fruits and vegetables.
Zhao Da and Wang Xiaoqi received the order to hire "temporary workers", "temporary delivery of vegetables", "temporary hall run", "temporary kitchen helper" and other "temporary workers".
Staff, all the ingredients are available.
Liu Mo announced that in the morning, the strategy remained unchanged and was still open.
The chef helped Dong Xusheng to side dishes, and the others followed Wang Xiaoqi to receive training.
On this day, the new marketing strategy is:
Fifty servings of fried chicken and milk tea are given for free. After delivery, if you still want to taste it, you will need to spend more than one or two taels of silver.
Not only that, the quantity is limited, with only 500 servings, not even one more serving.
Bundled sales, if you like to buy or not, you are so willful!
As soon as the news was released, it immediately sparked a lot of curses.
However, no matter how much you scold, the effect of hunger marketing has been brought to the extreme.
Just after the end of the day, there was already a long queue of people.
When the hour of You and the door opened less than a moment, all fifty portions of fried chicken and milk tea were delivered.
Liu Mo announced loudly that Jingshui Pavilion was officially open.
The sound of drums, dong, dong sounded, and the sounds of flutes, erhu, qin and other instruments sounded together.
The customers couldn't wait to squeeze into Jingshui Pavilion, and the seats were full in less than a moment.
The weather was not good, and it was drizzling outside the hall, but it could not destroy the enthusiasm of the customers.
The rain outside continued to stop, but the air in the hall became more and more suffocating and warm. Rising flames rose from the kitchen, and a row of torches in the iron platform on the wall burned black smoke.
Dong Xusheng had been in a row for three consecutive hours, and what he had to support him might be Liu Mo's profit dividend.
Because there are many people and few benches, it is inevitable that all customers will encounter neighbors while dining.
The crowding level also made Liu Mo feel uncomfortable, but he couldn't stop smiling.
It doesn’t matter whether other dishes in Jingshuige meet customers’ tastes.
Many dishes are not eaten until they turn cold.
Condensed pork brains and pork head meat, steamed river fish, and fried eggs with leeks. For such ordinary dishes, some wealthy merchants will throw a tael of silver directly to taste Xinnian's fried chicken with milk tea for breakfast.
Of course, such food will not be wasted, and Wang Xiaoqi's former "comrades" would eat them all with relish.
It is okay to make do with the dishes, but it cannot be "stingy" in terms of fine wine.
Daughter red, Du Kang wine, Qionghua dew, bamboo leaves clear, chrysanthemum autumn. All the fine wines are available, and the price will naturally increase appropriately.
If you are so popular tonight, you can make a lot of money by selling alcohol alone.
When there are many people, Liu Mo has to become a temporary vegetable delivery worker, let alone Zhao Da.
That night, Liu Mo wanted to find him several times, but he could only see him in the crowd, and was soon surrounded by abortions.
"I made a mistake. I will complete the number picking mechanism tomorrow. Everyone must get the number when entering the door."
"There are also 'security personnel' and 'resistance reception guests', so people have to be added!"
Suddenly, Liu Mo saw a familiar figure in the crowd.
"Li Wenliang?" He was very shocked.
The servants sent by Lin Yuan also came to Jingshui Pavilion, and there was also a middle-aged man who looked like a merchant next to him.
Li Wenliang, who has always been arrogant, was behind him, as obedient as a pug.
"Damn it, why are you doing this? There is definitely a problem!" Liu Mo thought to himself.
He wanted to find Zhao Da to follow Li Wenliang, but the noisy customers made this idea fail.
The two customers fought at a table, and Zhao Da soon appeared next to the two men and stopped the fight.
Chapter completed!