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Chapter 158 Wedding Candy Endorsement Candy

Public opinion continued to ferment, and on the third day, Cao Ming's news had the latest development. The police reported that there was insufficient evidence of Cao Ming's obscenity, and he would not be prosecuted.

Although he was released, Cao Ming was completely finished. It was impossible for the Qu Association to retain a person with such serious stains as vice chairman. Not only was he hit at work this time, but he also had to face conflicts at home when he returned.

In addition to Cao Ming, there was also Jiang Qipeng. The Qu Association issued an announcement removing Jiang Qipeng from his position as chairman of the Prime Ministerial Committee.

This time, from the time Ye Sitang was targeted by the two men to the two men's downfall, it only took a week.

Netizens originally thought that Ye Sitang would be attacked by the two for a long time, but they did not expect that the attack would be resolved so quickly. For a while, the audience was very happy to eat.

People in the industry are also re-evaluating the weight of Xingtang culture.

This previously unknown company now has three relatively famous new generation artists, Yang Tutu, Yi Yunyi, and Ye Sitang.

Among them, Yang Tutu and Yi Yunyi are currently fourth-tier artists, while Ye Sitang was originally a fifth-tier artist. Today, Lanyi.com adjusted Ye Sitang's rating, and Ye Sitang also became a fourth-tier artist.

Although they are all fourth-tier artists, they are also ranked in the list of fourth-tier artists. These three people are all high-ranking among fourth-tier artists.

As long as you accumulate more works and qualifications, you can be promoted to the third tier. Third tier artists are considered to have achieved certain achievements in the entertainment industry, and their commercial value and status will increase a lot.

As for Hu Xin, Qi Xi and even Jia Yugao, they are all fifth-tier artists. Jia Yugao's ranking is higher than the previous two.

After all, Jia Yugao now has a work to his credit, but Hu Xin's first TV series has just been completed and has not been aired yet.

Not to mention Qi Xi, she is just a small internet celebrity now. If the Sixi Wanzi team were not famous, Lanyi.com would not include it at all.

Speaking of Qi Xi, Xu Qing wanted to talk to her because when Xu Qing was watching her video, he found some not-so-good comments in the comment area.

But there is no time now, Xu Qing is currently receiving guests who are very important to Xingtang Culture.

"Mr. Xu, the office environment of your company is really nice. Compared with those office buildings, it is indeed much more comfortable." A man praised while holding the tea he had just brewed while looking at the surrounding environment.

Beside this man, there were three other people sitting, two women and one man.

Xu Qing heard the man's words and said with a smile: "Thank you, Mr. Li. Xingtang is a small company, so we can only choose this. Unlike Wangwang, we have our own industrial park. The environment is great. I can't envy you. I envy you."

Not coming."

"It's different, it's different. Xingtang is engaged in culture, and we are engaged in factories, so the place is naturally larger, haha." Mr. Li's full name is Li Lianliang, the person in charge of the public relations department of Wangwang Group.

Wangwang Group is the same as the Wangwang Group on Earth. It is a company that mainly produces food. Its status and scale are also similar. The parallel world is similar.

In terms of name, the meaning of Wangwang is similar to Wangwang. They both hope that life will become more and more prosperous. Wangwang’s mascot is also called Wangzai, and there is a product such as Wangzai milk, which is deeply loved by consumers.

Yesterday morning, Xu Qing received a business cooperation invitation from Wangwang. Today, Li Lianliang appeared at the office of Xingtang Culture.

The action is not unpleasant, which shows that Li Lianliang is not the kind of person to procrastinate.

Sure enough, after the two exchanged a few polite words, Li Lianliang said directly to Xu Qing: "Mr. Xu, I won't beat around the bush. The main reason I came here today is for Teacher Ye Sitang. Our company wants Teacher Ye to endorse Wangzai Milk Candy."

, this is a contract.”

After speaking, Li Lianliang handed over the contract, which stated the products and conditions for endorsement.

Xu Qing took the contract and asked while flipping through it: "Mr. Li, I'm actually quite curious. As far as I know, your company rarely finds spokespersons. You have the well-known logo of Wangzi, and you usually only need to place advertisements.

That’s good, there doesn’t seem to be any need for a spokesperson, right?”

After hearing Xu Qing's question, Li Lianliang took a sip of the tea on the table and then said slowly: "Mr. Xu, what do you think of the current candy market?"

"Not good." Xu Qing did not raise his head, but looked at the contract and said quickly. This is a fact. From a sensory point of view, everyone is advocating quitting sugar, and parents do not let their children buy candies. In addition, there are many alternatives to snacks.

, everyone has more room for choice.

People are no longer like the people who enjoyed eating sweets with snot running out of their noses like before, so the candy market is shrinking every year.

The same is true for the real data. Starting from 2014, the domestic candy market has been declining in both sales and output. In 2016, candy production was 3.52 million tons, and in 2018 it was only 2.88 million tons.

This is the case on Earth, and it is also the case with China. At this time, China happens to be in the timeline of early December 2018, so Xu Qing can probably guess the current situation.

"Yeah, it's not very good. To tell you the truth, our company's milk candy sales have been declining for years. Under this situation, I found that the sales of some Internet celebrity candies have increased against the trend. Their prices are very high.

Quality...

I think our products have advantages in terms of taste and quality control. After so many years of operation, they have a certain reputation among consumers. You said, if you were me and wanted to increase the sales of our milk candies,

Will you try a new publicity method?" Li Lianliang spoke very directly, without any concealment.

In fact, it cannot be concealed. The sales data of Wangzi Milk Candy is easy to check, especially for Xu Qing, who has been in the market. If you want to investigate, there are many channels to find out. The most important thing is that Wangwang is a listed company on the Hong Kong Stock Exchange.

, the data must be disclosed to the public.

"Then why is it Sitang?" Xu Qing finished flipping through Li Lianliang's contract.

The conditions are very good, exclusive endorsement, 15 million for three years, Ye Sitang will shoot a set of commercials every year, and at least 4 promotional activities. If the number of activities increases, each appearance fee will be 500,000.

Regardless of the price factor, for Ye Sitang, it is actually an honor to be the spokesperson for Wangzai Milk Candy, a national candy.

If Wang Zai can print Ye Sitang's photo on the individual milk candy packages, Xu Qing can even sign the contract at a price of 5 million for three years. How much exposure will this have?

However, the contract specified the scope of use of Ye Sitang's portrait, which would only appear on advertising materials and packaging stickers for Wangzai milk candies.

This sticker is a promotional sticker of Ye Sitang on the small bag packaging, which is similar to the aluminum foil sticker that is half-higher than the bottle body on some shampoo bottles.

"Because Teacher Ye is very popular now, and she also has a nickname called Xitang. Xitang represents milk candy. Is there anything more suitable than this?

Although Teacher Ye’s popularity is still small now, I believe that Teacher Ye will become more and more popular in the future.” When Li Lianliang heard Xu Qing ask him why he asked Ye Sitang to endorse him, he laughed and told the reason.

Li Lianliang can pat his chest and guarantee that he is definitely not lying. He just fell in love with Ye Sitang's nickname. The public opinion in the past few days has made Ye Sitang's nickname known to everyone.

Moreover, the Chinese New Year is coming soon, and whether you are getting married or serving wine, you need wedding candies. At this time, Wangwang cooperates with Ye Xitang, a comedy artist, in marketing, which is very likely to stimulate consumers to buy Wangzai milk candies as wedding candies.

Another point is that in Li Lianliang's opinion, the girl Ye Sitang has become quite festive since she started doing cross talk, which is very suitable for the culture of his company. After all, Wang Zai also looks festive.
Chapter completed!
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