Xu Qing and Yang Tutu were having a meeting in the room of her villa.

At Douyu headquarters, Li Sheng was also having a meeting with people from the publicity department.

"According to the data currently crawled, Yang Tutu and Yi Yunyi performed a live broadcast on the full-time broadcast, and the keyword searches for the full-time live broadcast on the Internet increased by about 28%. After the full-time live broadcast traffic fell, it increased

5%-8%, including new live broadcast viewers and those streaming from other live broadcast platforms.

Our platform’s traffic dropped by 12% yesterday. After recovering, the current traffic is still down by 3.7%. This impact is huge. Now colleagues in the industry are analyzing whether this matter is the result of a behind-the-scenes plan for full-time live broadcasting.

After all, Zhou Keyi's behavior was too suspicious. She first deliberately provoked everyone's emotions in the live broadcast room, and then pretended to be forced to contact Xu Qing to attract the attention of some people, and what happened next.

How does this look like a deliberate plan? After all, Xu Qing is a well-known public figure. There is no reason for Zhou Keyi to keep rubbing off on his popularity in the live broadcast room. He can easily be warned." The publicity director said to Li Sheng while flipping through the PPT.

arrive.

Li Sheng listened to the propaganda director's report and didn't say much. Instead, he nodded and said, "You continue."

After hearing this, the publicity director continued: "Yesterday you asked us to find an artist to come to our platform to live broadcast. We made a comprehensive analysis and combined it with the case of Jianshi as a reference.

At present, the keyword freshness of the combination of male artists and games is not as fresh as that of female artists + games. Moreover, the audience of our platform is mainly male. In terms of gender differences, the effect of male artists may be worse than that of female artists.

However, there should be relatively few female artists who can play "Legendary Heroes", especially for some female artists over 30 years old, the possibility of exposure to this game has narrowed a lot.

Therefore, our selection range is actually quite limited.

Another point is that Yang Tutu and Yi Yunyi are currently popular. We need to select female artists with the same or more influence to do live broadcasts. In the same age group, there are basically no female artists more influential than them.

.

Most of those with the same influence are also in their group, so we either choose from popular female stars or female stars from the previous age group. This goes back to the problem just mentioned, the ones from the previous age group

Female celebrities may not even know what this game is, and they may not accept our invitation.

Therefore, we can only choose young popular actresses.

This has created another problem. On the one hand, the reputation of traffic stars is empty, and the prices are generally on the high side.

Considering all the conditions, we feel that it is better to invite others to do the game. They are the singers of the S9 promotional song, and they are naturally suitable for this game. They can even sing the theme song.

Inviting four people to come together for the live broadcast is the most cost-effective way.”

Li Sheng frowned when he heard this analysis. The secretary next to him naturally saw Li Sheng's expression and said, "The relationship between our company and Xingtang Culture is not very good. Sixi Wanzi was previously made on our platform.

Live broadcast, due to some misunderstandings, we banned their live broadcast room for a period of time."

"I think this shouldn't be a problem. No one has trouble with money. If we give them enough fees and traffic promotion, I think they will accept it.

Moreover, you just said that Yang Tutu used to be the anchor of our platform. Now she comes back and does a "Return of the King" drama? This is what she did in Founding Group 2. The effect of the program at that time was direct

It's full.

It really doesn't work, whoever was in charge of the operation at the time took the opportunity to apologize to others, Yang Tutu gained face, we gained face, and the audience might think that our platform is a good platform that knows its mistakes and can correct them, and it will win in one fell swoop." Publicity Director

smiled.

This idea actually sounds good, but as soon as the words came out, the expressions of some people at the scene changed.

Because Li Sheng was in charge of the operations at that time. Not to mention that time, he is still in charge now. He is the vice president in charge of operations.

"I don't think this will work. If the other party doesn't agree, haven't you made other plans?" the secretary continued.

"The second option is to invite the E11 girl group to live broadcast. They still have 8 people in the group. Yang Tutu and the other three have not officially left the group. They can still build relationships through force. Moreover, they have a good image and are good people.

There are too many, but the quality is not enough. Even the quantity can have a good effect. Moreover, we can ask them to cospaly during the live broadcast to maximize the visual effect." The publicity director said immediately. After speaking, he also flipped through the PPT.

The second plan he made was written on the PPT, and the advantages and disadvantages of inviting E11 were written on it.

"Why do you have to hang around these people?" Li Sheng finally couldn't help it and said the first sentence.

"Mr. Li, I've made the reason very clear. Our choices are inherently limited," the publicity director said very calmly.

He is directly responsible to the general manager, and Li Sheng has no control over him. Therefore, when he faces Li Sheng, not only does he not feel like groveling, but he feels a bit tit-for-tat.

Many people in the top management know that he wants to replace him. He has always felt that Li Sheng's level is too low and he got there by relying on his qualifications. Now that the platform has grown stronger, Li Sheng has long been beyond his capabilities and should have abdicated in favor of others.

"Mr. Li, actually I have an idea, I don't know if it's right or not." The secretary saw that the publicity director didn't give any face to his boss, so of course he had to step forward.

"Say." Li Sheng glanced at the secretary.

"I think we are completely overreacting. After all, the artist's stage is not on the live broadcast. I don't think this matter is planned by the full-time live broadcast as Director Wang said. It is a complete coincidence. The live broadcast platform is after all.

Watch what the anchor says.

The number, quality, and richness of the content of the anchors on our platform are unmatched by other platforms. Now affected by the S9, plus Yang Tutu and Yi Yunyi are in the spotlight, this has resulted in data flow.

.

After a period of time, I believe it will return to its original state. This can be seen from the data that dropped by 12% yesterday and returned to 3.7% today.

Director Wang, I’m not blaming you. Although Mr. Li said it was Mr. Li who said he was looking for an artist, Mr. Li has a lot of things to do every day and has an idea to express. As the supervisor, you promoted it. From a professional point of view, you have all kinds of possibilities.

We should report it clearly to Mr. Li, and then we can talk about whether to find artists to do the live broadcast, what do you think?" The secretary looked at the publicity director and said, the publicity director's surname was Wang.

Li Sheng glanced at his secretary in surprise. At the critical moment, you are quite useful.

After looking at his secretary, he looked at the publicity director, wanting to see how he would retort.

Unexpectedly, the publicity director did not refute at all, but said to Li Sheng: "Mr. Li, I just tracked the data according to your request, and at the same time, I selected some suitable artists according to your request. If you

If you think it's not necessary, forget it. You are the leader and some things still require you to make decisions.

My personal opinion is that if you want to look for it, you have to look for it on a regular basis."

"Do you have any data to support your opinion? How much does it cost to find an artist to do a live broadcast? Have you made a budget?" the secretary said immediately.

"I just want to give you an opinion. Any decision should be made by Mr. Li." The publicity director refused to accept the offer at all.

"Is it enough to just express your opinions? Don't you need a reason for your opinions?" the secretary retorted.

The publicity director did not reply, but shrugged.

Li Sheng came out to smooth things over at this time: "Okay, it's normal to have some disputes in meetings. It's all for the good of the company. I'll think about it again. Lao Wang, you try to contact Xingtang and Yinsha and look at the quotes from both sides.

We will discuss other matters after we get the quotation. Let’s adjourn the meeting.”

The publicity director nodded, got up and left with the people in his department.

After they left, the secretary said angrily: "Mr. Li, this person is too crazy, too crazy."

"What the hell, arrogant people don't end well, just wait and see." Li Sheng glared at the secretary, then stood up and left.

The two returned to the office. Not long after Li Sheng had sat down, he saw his secretary hurriedly entering his office.

"Mr. Li, there is new news." The secretary said excitedly.

"What news?"

"Guo Weidong made a high-profile criticism of Yang Tutu and Yi Yunyi for bringing down the next generation of the motherland. He said that an artist should have artistic ethics and know what can and cannot be done. Games are electronic opium, and young people have suffered greatly from them. How many people have played games because of them?

Games ruin studies.

Yang Tutu and Yi Yunyi, as influential young artists, did not even talk about boycotting games. They went to the live streaming platform to live broadcast and play games. Everyone knew about it. Yang Tutu and Yi Yunyi should come out and tell them.

The whole society apologizes." The secretary said excitedly as he handed the phone to Li Sheng.

"Damn it, this old guy, in what age are you still advocating electronic opium?" Li Sheng was speechless after saying this.

Guo Weidong, an actor of the older generation, played a classic role when the country was filming the first batch of large-scale TV dramas in the last century. He acted very well and was very into the role. Unfortunately, he was just a little too into the role. He is still out of tune now.

Not coming.

In addition, he was also a frequent visitor to the Spring Festival Gala.

It's the childhood of many people, so everyone still respects him.

"Mr. Li, this further proves what I just said at the meeting. It is impossible for actors to come to the live broadcast platform. They cannot handle the pressure of public opinion. One senior will come out today, and another senior will come out tomorrow. This

Who can withstand it?" The secretary became more and more excited as he talked. He felt that his mind had become enlightened today.

When Li Sheng was told this by his secretary, he suddenly felt that it made sense.

The same conversation also took place in the Propaganda Department.

"Boss, you won't let Li Sheng's people get it right, right?"

"To be honest, who is Guo Weidong? If he comes out, he can stop others from making money. Let me tell you this, Guo Weidong really can't make this money. If he can make it, he will be happier than anyone else.

With Yang Tutu and Yi Yunyi taking the lead, other celebrities may have been gearing up for a long time. Now that they go to the live broadcast platform, in addition to gifts, there is also a fee, so they can make money on both sides.

In the future, even if the live broadcast platform does not pay fees, they will still find ways to conduct live broadcasts to receive gifts. Isn’t it easier to make money than making TV? You see, there will definitely be a bunch of artists flocking to the live broadcast platform in the future. This is the new normal.

.

Li Sheng’s secretary is an idiot, what does he know?”
Chapter completed!