Chapter 466 Time

In the movie market, there is a very magical phenomenon that audiences will watch the entire movie because of a song, a clip or even a line.

For example, in "The Adventures of Li Xianji", the look of Mr. You Benchang for a few seconds attracted a large number of people to watch the whole film.

For example, the very typical case of "Ex-1", this movie really needs to give the song "Decent".

If it weren't for the popularity of this song's marketing, the movie would have been 900 million, not to mention the box office of 1.942 billion yuan, because the quality is indeed that way. Not to mention it's bad, but it can't be said to be very good.

There are countless examples similar to "Ex-3".

The meme of the eccentric movie "The Legend of the Condor Heroes" can be widely circulated, and it must be because many people have watched many inexplicable things for songs to make such sighs.

However, it is precisely because of this phenomenon that Xu Qingsi thought about it over and over again and again, when public opinion was not good for him, he added a code to "Hello Li Huanying".

This code is a song and an Easter egg MV. Of course, you have to learn about successful cases.

This song is called "The Dead Song", which comes from a travel group band. This is also the only song from this band that Xu Qing has heard.

The first time I listened to the variety show "Summer of the Band", Xu Qing was shocked at that time. When many singers were getting less and less confused, some people did make good music.

Although art is subjective, good songs are good songs, and good lyrics are good lyrics. The basic aesthetics of the public exist objectively. It also says that things that the general public cannot understand are too magical.

I can only deceive myself, maybe I don’t believe it.

So, when the mixed-released MV of "Hello Li Huanying" is accompanied by this song "The Falling Song" and Yang Tutu's singing style with strong narration.

This ending song that many people who have been to watch movies live have never noticed has exploded on the Internet.

"If you can hear the plucking strings of time,

Still feel like it has never disappeared.

Always by my side.

Like a gust of spring breeze blowing through my side face,

It fell on the tip of my shoes like a drizzle.

Not noticed every day,

Your appearance silently.

Like the falling leaves on the autumn street,

Like a long night, a light went out again,

Shaped thoughts.

The dead never went far...

To judge whether a thing is not promoted properly, the amount of discussion on public platforms is important, but if there are a large number of people discussing it in a relatively private circle like the Moments circle, it is indeed in place.

As a loyal meatball powder, Ge Erdan and his girlfriend, whom he calls his ancestor, are now crazy about promoting this song and the movie "Hello Li Huanying" in his circle of friends. Not only is he promoting it, but many of his friends

It's being pushed too.

At the same time, it will also be accompanied by some copywriting, which is very rich, including the poetry school, the story school, the prose school, and the lyrics school.

Seeing that there are so many people following my circle of friends, Ge Erdan felt very satisfied and said that he wanted to go to the second movie, not for anything else, just to go to the cinema to listen to the ending song and see which one has not leaked yet

Easter eggs in HD video.

What is the easter egg that Xu Qing prepared at the end of the film?

It's a formal MV.

The inspiration for this MV comes from Mayday's "Bird Eye". The MV of "Bird Eye" is very amazing in Xu Qing's opinion. He doesn't know where Mayday's inspiration comes from. This has not been investigated, but this does not prevent Xu Qing from becoming popular when he watches it.

Eye socket.

This song tells the story of the cycle of time. The entire MV is an animation. The animation is presented through an origami book. Starting from the encounter between the male and female protagonists, each page is turned into a scene. The two know each other and know each other.

They fell in love, got married, had children until the heroine died on the hospital bed.

What is most touching is that the heroine is lying on the hospital bed and dying. The doctor shook his head and declared the end of the heroine's life. The pages of the book were about to be turned off. The elderly male protagonist ran over and pushed the page of the book hard, preventing it from turning down.

The unstoppable look instantly hit Xu Qing's heart.

The pages of the book finally turned over, just as time is always moving forward.

Finally, the male protagonist jumped out of the book, stood outside the book called "Life", and opened the book hard and hit the first page, and he returned to the day when he met the heroine.

Combined with the song "Breaking Eye", it can be said to be amazing.

Xu Qing used this form to make a family version of love. From the birth of a child, to the growth of a child and the formation of a family and having his own children, to the aging of parents, this animation is not complicated, and a bunch of people do it quickly.

It's over, the core is creativity.

This animation is the official MV arranged by Xu Qing for "The Dead Song". When the movie is almost done, Xu Qing will release this version of "The Dead Song".

Even so, various Easter egg MVs shot with mobile phones in the cinema are also extremely popular.

The mixed-cut version of the MV, the animated version of the MV, and the two MVs pushed Yang Tutu's new song and Hu Xin's first movie to a peak.

Countless netizens commented under their accounts.

[My Tutu, why do you sing your song so well? My Xinxin, your acting is so touching!]

【Wake up, these two are not yours】

[I admit that I just said it wrong, and I say it again, it's not two, but seven are mine, including the Baimao who left the group]

【Who will wake up this guy?】

[Save the child, arrange more movies, I can only grab the early morning, I can't go to work the next day when I watch the movie in the early morning]

【You can sleep before 12 o'clock if you don't watch movies】

[I pass by the second time, and every time I get 8 o'clock tickets, don't envy them]

[I pass by with three swipes, and every time I get 8 o'clock tickets, don't envy them]

[Eight brushes pass by, I don’t have any psychological pressure every time I brag, don’t envy it]

In this public opinion environment, Xu Qingcha had much less comments on bad money, and the box office rose instead of falling the next day, directly breaking the 200 million mark.

Back then, "Decent" could promote "Ex-3" like that, but there was no reason to have more publicity resources, better quality, and more fans, Xu Qing and others could not produce better results.

On the third day, the box office rose by 30 million. Various theaters began to schedule films in a crazi manner, and the movies released at the same time were almost cursing.

Fortunately, it is not a good box office schedule now, otherwise I would have cursed more.

At this time, Xu Qing's hanging heart had already been relieved. The investment in "Hello Li Huanying" is not very large. It can be said that the biggest single expense may be Hu Xin's pay, and his actors also need to pay.

Yes, although there are discounts in most cases, they still have to be discounted according to the market price. However, Xu Qing did not give a discount, so he should be as much as he should.

The box office in three days was about 600 million, and Xu Qing and Lisa combined to get about 30%, which means that the price was about 180 million, and they had already recovered.

Their investment is from June 4th, Xu Qingliu and Lisa4th. Next, it depends on how much it earns, but it will definitely not be less.

Lisa was already crazy and called to talk nonsense.

This guy was hit hard when he invested in "Shan Cannon Brothers and Sisters" and now he feels like he is turning over.

On the fourth day, the box office fell slightly, but it did not fall much, which seemed to be 10 million less than the third day.

On the fifth day, the box office remained stable.

On the sixth day, the seventh day, when the box office in the first week was counted, my colleagues were shocked.

Because the box office at this time has reached 1.5 billion.

What surprised colleagues even more was that on the eighth day and the ninth day, the box office in one day actually surged up again, with the box office in two days approaching 500 million yuan.

Because these two days are weekends.

By the tenth day, the box office potential seemed to have been released almost, and the box office was cut to 100 million.

But the box office has reached 2.1 billion now. As early as the first week when the box office exceeded 1.5 billion, some people were speculating whether the box office of this movie could reach 2.5 billion.

If it can be achieved, the box office champion in the history of domestic films will be "Hello Li Huanying".

On Earth, the box office of "Hello Li Huanying" finally reached more than 5.4 billion, and Xu Qing never hoped that his movie could reach this level.

First of all, the film market in Blue Star China has not yet been baptized by movies such as "Wolf Warrior", and its scale has not reached the level of 400 million per movie. The highest movie is currently 2.493 billion.

Secondly, this story is not blessed by other factors. In the eyes of the Blue Star people, this is just a story.

Xu Qing's originally estimated box office would be a success even if it could exceed 1.5 billion.

But now, after the promotion of songs and easter eggs, and Hu Xin's warmth with "Mountains and Seas" has brought the box office to a level that Xu Qing was surprised.

There are nearly twenty days to release, and it should be fine to get 400 million box offices. However, generally speaking, more than 80% of the box offices are in the first ten days. The audience who should watch them in ten days have watched them, and the number of films in the theaters behind them is also

It will decline accordingly. It will be another matter whether you can win this championship.

Having said that if the box office reaches that level and is just one step short of the game, Xu Qing doesn't mind making some money. The company needs this honor, but the key is that Hu Xin needs it even more.

The first movie starring in the film history won the championship, which made me very popular, and my commercial value and status greatly increased.

In fact, not only Xu Qing has this idea, but Lisa also has this idea. She ran directly to Xu Qing's office and asked Xu Qing if she wanted to brush it, and she should brush it early, otherwise it would be too conspicuous to brush it too late.

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To be continued...