Niche and the public

"The dresses designed by our company are getting more and more beautiful." Hu Xin couldn't help but praise while looking at herself in the mirror.

She and Xu Qing are in the capital at the moment and will attend the Feitian Award Ceremony tomorrow.

The distance from Nanpei to Changsha is quite different from that from Nanpei to Beijing. They can buy a high-speed rail and go there at any time from Changsha.

It was not that convenient to get to the capital, and there was a risk that the plane would be delayed, so they could only come one day in advance and wait.

Generally speaking, female artists will not wear the same dress multiple times when participating in such awards events. When attending the Golden Eagle Awards, Hu Xin wore a black dress.

This time it is green, her support color is green. This green is not a simple green, but a green color in the national style, a green with slightly higher brightness and lower purity.

Hu Xin is already very fair, and this color makes her more gentle.

Speaking of which, Hu Xin's dresses for these two events were all designed by Xu Qing, during which Qi Xi also participated. When the two of them started the The Paper series, they also drew a lot of dress design drafts.

Xu Qing had these design drafts based on good works from around the world as references. Coupled with the abilities of the two makeup masters, they were done quickly and well.

The dresses designed in that batch all involved more or less traditional craftsmanship.

At present, the clothing company has been continuing to do it, and because it involves some traditional crafts, the time required to make these customized clothes ranges from one month to one year.

For example, this green dress uses traditional craftsmanship.

"Yeah, I also think that the key is to integrate our country's own elements into it better. Hey, did you know that the entire pattern in front of you is not ordinary embroidery, it is tapestry." Xu Qing sat.

He emphasized while admiring Hu Xin's figure on the sofa.

She has a good figure. When viewed from the side, her body is very thin. It is important to have a thin body so that she can look good in most clothes.

Many people are not actually fat, but they always look a little bloated because their shoulders and back are too thick.

Well, Hu Xin, she is really thin where she should be thin, and where there should be flesh... well... she is also thin...

Hey, this is a bit of a pity. No wonder Xu Qing can always see this girl peeking at a certain part of Yi Yunyi and Qi Xi, and from time to time, he will imitate Ye Sitang to feel the weight that he never had.

According to the data observed by Xu Qing, Qi Xi used to be the most promising, but now it is Yi Yunyi.

The current ranking should be, Yi Yunyi>Qi Xi>Ye Sitang≥Wu Manqi>Yang Tutu>Hu Xin.

There really isn't much difference between Sister Xin and being impoverished. That slight bulge may be her final stubbornness.

"Kesi?" Hu Xin couldn't help but widen her eyes after hearing this, then she touched her slightly curved heart and said to Xu Qing, "Is this all covered?"

"Yes, just this one, it took about a month to finish. It's a master's workmanship." Xu Qing said with a smile. The price of this dress is quite expensive, not because of the brand, but because it is really expensive.

The craftsmanship has become more expensive.

Kesi has been a royal fabric since the Song and Yuan Dynasties. It was generally used by emperors and empresses to make clothes. Ordinary royal members may not be able to use it.

By the late Qing Dynasty, due to reasons well understood by everyone, Kesi craftsmanship was almost lost. Later, our country protected and passed it on, and now everyone can appreciate modern Kesi works.

The tapestry made by different masters has different prices, but no matter what the master is, as long as the craftsmanship is up to standard, the price is very high.

This thing is a real luxury product.

"How much does this cost? I have never worn such expensive fabrics." Hu Xin couldn't help but look at the mirror carefully.

After reading it, she kicked off her high heels, held up her skirt and sat next to Xu Qing and continued: "I suddenly remembered that when we attended Magnolia, we and A Ki went to the brand to borrow clothes.

, they couldn’t even borrow a custom-made one, they only gave us ready-made clothes, and you were still angry at the time and designed a dress for each of us.”

"You don't need to borrow it anymore. They want me to wear it and I won't accept it. We don't rely on that to increase our status." After hearing this, Xu Qing leaned back and spread out on the sofa and said.

This is not out of anger, Xu Qing really did this. Since the meatball group has truly established itself in the country this year, luxury brands have contacted her, but Xu Qing has rejected them all.

There are two reasons for this. The first point is that Xu Qing has his own brand to build, and those are competing products, so cooperation will cause trouble.

The second point is also the most unacceptable to Xu Qing. These brands may have been favored by celebrities and consumers too much. They took the initiative to contact Xu Qing, but they still looked aloof, telling Xu both inside and outside their words.

Qing, it is an honor for Xu Qing and Wanzi Tuan to cooperate with them.

Because it's an honor to cooperate with them, we haven't negotiated the price yet. Let's talk about the conditions for what we want to do with the meatball group.

This almost made Xu Qing laugh out loud.

Celebrities like to buy haute couture because ordinary people cannot borrow haute couture from luxury brands. The bigger the brand, the harder it is to get haute couture. Therefore, whether they can borrow haute couture represents the brand's recognition of their celebrity status.

This is of great significance to many artists, as it is a reflection of identity and fame.

But this kind of thing is not absolute, and anything external is illusory. Even if Zhou Xun wears a vest and big pants to attend the ceremony, it is not like wearing a top-notch high-end traffic flower to make a difference.

In any industry, only if you have enough achievements in your own field can you gain the true respect of others. This cannot be changed by wearing one or two clothes.

Instead of cooperating with them like begging for food, Xu Qing might as well create more works for the people of Wanzi Tuan.

However, Xu Qing is still willing to spend money on clothes for the ball group and even his own artists. These are all models of his own clothing brand. How can they not wear them well? They have to wear them.

Only if it is good can it drive the tone of the brand.

Moreover, Wanzi Tuan is a shareholder of Xinghua, and Xu Qing gave them shares at that time. Since they are shareholders of Xinghua, they are also shareholders of the clothing brand. Shareholders of clothing brands can't dress slovenly, right?

Isn’t this damaging your own brand?

In the future, Xu Qing plans to let them try the top domestic traditional crafts one by one, so that these top craftsmanship cultures that have been passed down for hundreds or even thousands of years can drive the culture of their own brands.

Who doesn't know how to tell stories? We're not just making this story up.

After telling the story, let the powerful and wealthy people accept it first. If they all accept it, other consumers will naturally follow. This is how society has always been.

If we release some limited editions and attract investors such as shoe speculators to participate, then the brand will be more dynamic. You don’t have to brag about it yourself. There will naturally be money in the hope of deceiving others to take over the business.

Xu Qing is not prepared to play this trick in the country.

You can try it abroad. Anyway, if it can be popular abroad, and then market it domestically, the effect will be the same. Many people in China believe this, as if everything needs to be agreed upon by foreigners.

Really good.

You have to read what foreigners say about everything.

Xu Qing doesn't have the ability to change this. If he can't change it, he might as well make use of it, as long as he doesn't harm consumers.

Speaking of being popular abroad.

Pengpai's yoga pants really became popular after the initial success of shaking hands and going overseas.

This is a big killer for some foreign consumers who love buttocks. In addition, the Xingchao brand department consciously contacted foreign fitness influencers for promotion, following the old domestic marketing routine.

The Xingchao·Pengpai series of clothes have now begun to be sold abroad, and sales are increasing day by day. The sewing machines in the Jindongpai OEM factory are almost smoking.

If nothing else, when foreign sports brands see this situation, they will definitely plagiarize it. They do this kind of thing often. Maybe after copying, they will join forces with domestic dogs to beat them up and say that they are the original ones. Xingchao is here.

Copy them.

Xu Qing had been waiting for a long time and would not give them this opportunity. He had already said when discussing the plan with Qi Xi that if they were copied, he would sue them one by one according to the original plan.

The whole world must know about it.

Now the apparel company is planning to open several flagship stores in Europe and North America.

They have been opened abroad, and there are no shortage of stores in China. Currently, Xingchao·Pengpai Sports flagship stores are opened in major cities in various provinces, and there are more than 40 stores in total.

At this time, all the money earned from "Starlight Games" was spent again, and it was not enough. They also borrowed more than 100 million from Xinghua. Fortunately, Xinghua made money from "Hello Li Huanying"

It's quite a lot, otherwise I really wouldn't be able to borrow it.

With the strong support of those operations during the "Starlight Games" and its excellent quality and design, ThePaper Sports series quickly became an emerging brand popular among young people.

Qi Xi, as the chief designer and image spokesperson of Xing Chao·Pengpai, has a huge poster of her in every store, and there are countless other large and small posters. These posters are different from traditional sports brands.

Her posters have a more street fashion style and look quite cool. The designer and her status as a classical dance dancer make many fans feel that she is quite different.

Young people like to do something a little different to prove that they have better taste.

Qi Xi is very much in line with the preferences of some young people. This time she really gained a lot of young fans who didn't originally pay attention to the meatball group, and she definitely attracted new fans to the meatball group.

It can be said that although she currently has the smallest number of fans among Wanzi Tuan, her fans' stickiness is the highest.

Fans' evaluation of her is that she is both popular and niche.

When Xu Qing saw this evaluation, he actually breathed a sigh of relief.

After all, if you really only follow a niche route, you can get very sticky fans, but once your fans feel that there are too many people who like you, some people will simply quit following you and come back.

This is a very special psychological activity.

Of course, there are supporters of niche culture who really like it, but there are also many people who just want to show that they are different and "superior". In order to show that they are different, they will try their best to promote the niche culture they like to the outside world.

But if this niche is transformed into popular culture, this group of people will feel unhappy because the feeling of being different is gone.

In order to continue to pursue differences, he will start to belittle this thing again, and gain a feeling of superiority through belittlement.

This kind of thing cannot be changed, and ordinary people will always have a desire to compare.

Fortunately, Qi Xi is different. She is a member of a popular girl group. Everyone first recognized her as a popular artist, and then discovered her different qualities from the fact that she is a popular girl.

This may be what fans say about the public and the niche.

This is also reflected in Ye Sitang, but Ye Sitang appeared in too many variety shows, and that feeling was infinitely weakened.

Qi Xi has always been somewhat mysterious in front of the public. Everyone knows her, but they don't know her as well as they do other balls, because she rarely appears in public view outside of her professional work.

It's not like other people who make announcements everywhere and get interpretations everywhere.

There is another chapter under review that I don’t understand.
Chapter completed!