"President Xu, happy cooperation."

“Happy cooperation.”

In the office of an office building in Seoul, the voices of two men rang one after another.

One is Xu Qing, and the other is the vice president of a well-known Korean audio source publisher.

The audio source distributor is probably similar to the record distributor in our country, and is responsible for synchronous online and offline distribution of music produced by artists in brokerage companies like Xu Qing.

Speaking of which, Xu Qing has been in South Korea for a week. During this period, he met some cooperative companies in different fields. Some of these companies have been researched and contacted in advance, while others have been recommended by Wavve.

Xu Qing’s main job this time is to cooperate with these companies to better promote the work in South Korea.

It is impossible not to cooperate. The upstream and downstream of the entertainment industry have formed their own subdivided sectors. Xingtang cannot fight alone in China, let alone in a strange market in South Korea.

Speaking of which, as two pioneer artists who entered the Korean market this time, Xu Qing didn't know how to define the combination of Yi Rong and Chen Jieyun.

Is it an Idol in the traditional Korean sense?

It seems not.

Xu Qing didn't want to classify them in this category, because the status of South Korea's Idol is actually quite low. Whether it is an actor or a singer, the status is above them. Even actors and singers sometimes don't make as much money as they earn or have a reputation.

This is a hidden rule. Except for individual groups that really enjoy a great reputation in the international community, other idol groups are all brothers.

It seems that the status of only the exclusive funny artists of variety shows may be a little lower than that of Idol.

However, the positioning of Yi Rong and Chen Jieyun is not the key point. They are not Korean artists, so this set of unspoken identities cannot be trapped on them.

The key point is that they must achieve the established goals that Xu Qing arranged for them.

In the entertainment industry, there are two very important areas, which Xu Qing mainly needs to grasp, one is film and television, and the other is music.

The current energy of film and television is in TV series, so Xu Qing chose Wavve for preliminary cooperation.

If there is investment in movies in the later stage, Xu Qing still needs to find another partner.

At present, Xu Qing is not very interested in investing in movies in South Korea, because the import system of movies is far more stringent than the import system of TV series.

So if Xu Qing wants to make a movie and wants to enter the Korean market, one of the things he needs to do is to go through the traditional export channel. This channel refers to the release of copyright and CD-ROM in Korean cinemas or selling online playback. These things can be carried out simultaneously

Yes, if you really can't go to theaters, then go the last two items.

The other is to invite Korean actors to participate in the performance to increase the favorability of Korean audiences.

Of course, whether it is a movie or a TV series, the production cycle is relatively long.

After cooperation with Wavve, Xu Qing's plan to enter the Korean film and television industry has begun.

Next is to wait for the filming of "The Heirs" to see what problems will occur during the shooting process, and the problems that will arise when promoting them in Korea after the production is completed, and see where the key points are the key points and where it is worth noting.

This is the experience Xu Qing wants, and it is also the meaning of Yi Rong and Chen Jieyun coming here to be a pioneer.

It is always necessary to use them to make Xu Qing better understand what to do in the future, and what to do is the most effective and cost-saving.

In addition to film and television.

The film and television project is still being prepared. During the preparation period, Yi Rong and Chen Jieyun will also verify the way of playing the music market.

Compared with the music market in South Korea, there are still big differences between the music market in our country, and their operating model is actually more mature.

A relatively high-profile song show.

More credible ranking rules.

There are also relatively recognized music awards.

If you want to measure the performance of an album in Korea, there are actually many intuitive reference factors.

"Everyone, this is the flowchart I drew. We have signed a sound source supplier. Next, we will place MVs on the oil pipes, and then participate in the promotion program to see the results."

After signing a cooperation agreement with the audio source distributor, Taro convened all relevant personnel in the hotel, including artists, to hold a meeting to discuss their follow-up plans this time.

Of course, Xu Qing was also among the people who were in the meeting.

Speaking of which, Taro actually registered a company in South Korea early to connect with a series of businesses. Of course, this company is still an empty shell now.

Even the office is still being renovated, otherwise Xu Qing and his group would not have to hold meetings in the hotel.

"Sister Taro, do you have to participate in all the six song shows?" Chen Jieyun asked while recording in a notebook.

"No, you can just join four of them." Tao shook her head.

In South Korea, except for Monday, six days from Tuesday to Sunday, there are programs dedicated to playing songs broadcast on different platforms every day.

In terms of authority and recognition, it can be roughly divided into two levels. The first is the three programs "Music Bank", "Popular Songs" and "Music Center" broadcast on three major Korean TV stations.

The second is the other three programs broadcast by other TV stations or channels. The first is "MCD", the second is "show champion", also called "Champion", and the other is "the show".

No matter which program it is, the ultimate goal of participating in the songwriting is to get the "one" of this program, so that there will be enough publicity stunts and topics, and it is also a recognition of the achievements.

Even if you can't get one, you have to find a way to become a candidate, so that the exposure will be larger.

"One" actually means the first place, and it will be selected every week, probably the taste of the champion in the week.

As for a candidate, it is similar to the shortlist.

The judging criteria for each program are different for how this champion is produced, and the number of candidates is different for each program, ranging from three to five.

But in total, all the factors that judge the program are nothing more than five.

The first and most important thing is the audio source score, which accounts for the largest proportion among all programs. The reference basis for the audio source score is based on the data list of major Korean audio source websites.

There are two important reference factors for the data list: one is the number of views and the other is the number of downloads.

The second factor is sales. There are two sales lists in South Korea, one is the G list and the other is the H list. Each program references different lists.

The third factor is the MV playback data. The MV playback data in South Korea basically depends on the official MV playback volume of the Youtuan platform.

The fourth factor is broadcast points, that is, the data when playing your music work on this TV station's song program. This thing is quite fascinating, and only the TV station itself knows how many points you can get for broadcasting.

Therefore, many companies will give TV stations some gifts.

The fifth factor is voting points, and there are pre-voting and live voting. Pre-voting means voting in the current period without broadcasting. Live voting is easy to understand.

There are five factors, the focus and factor weight of each program are different.

This also caused the difference in each program.

Take "Popular Songs" as an example. The MV score of this thing accounts for a large proportion, so the girl group in "Popular Songs" has a very advantageous position, because the MV viewing volume of the girl group is generally more than that of the boy group.

many.

On the contrary, "Music Bank", this program values ​​sales more, so it is called "Sales Bank" by viewers and fans. This boy group has a greater advantage because the sales of boy group are generally more important than

The girl group is much stronger.

In contrast, there is also the Music Center, which has a lot of voting projects, with a nickname called "Vote Center".

Of course, no matter what nicknames these three have, they are more authoritative in the hearts of fans and viewers.

The three behind are different.
Chapter completed!