Chapter 60 How to play traffic
All employees of Xingtang Culture, except for the finance staff, work according to normal hours. Others are more casual and do not need to clock in. Even their vacation time is not based on weekends. The work of artists is very random, and they often work overtime.
Yes, let them rest when they are free.
However, Xu Qing still strictly follows normal working hours, not because he is dedicated, but because he just wants to have a relatively normal biological clock.
He had gone to bed late enough when he was in college. From staying up late to going to bed at 2 o'clock, and not going to bed until early in the morning, it was a day-night reversal. During that time, he felt that there was something wrong with his nervous system, and his neurasthenia made him sleepy.
I couldn't sleep, and it took me a long time to recover later.
Due to Xu Qing's work and rest habits, Yuan Huhu gradually came to work according to Xu Qing's time. In addition, there were only two of them in the company before, and now there are a lot of newcomers. Sister Yuan felt that she should play a role model and take the lead. At 9 o'clock
I would definitely go to the company before and get off work at the same time as everyone else. This attitude makes capitalists drool.
The next morning, when Xu Qing arrived at the office, Yuan Huhu was the only one in the hall, and the finance department was working in the finance room.
"Have you had breakfast?" Xu Qing greeted Yuan Huhu.
Yuan Huhu was sitting cross-legged on the chair, looking at the computer with his head forward. When he heard Xu Qing greeting him, he immediately turned around and said, "Eat, have you eaten?"
"After eating, I said, don't sit cross-legged on the chair in the future. It's not a matter of appearance. There is something wrong with your sitting posture. If you get cervical spondylosis and lumbar spondylosis in the future, don't blame me for not warning you."
Yuan Huhu was quite persuasive. When he heard what Xu Qing said, he immediately put his legs down and straightened his waist.
Seeing her action, Xu Qing nodded with satisfaction. Just as he was about to enter his office, he heard Yuan Huhu say: "Brother Qing, "The Secret History of the City of Gods" has been promoted online."
"It's time to publicize it. After the filming is completed, there will be more publicity." Xu Qing no longer pays attention to the secret history of the city of God. This thing has nothing to do with him.
It is said that the drama company usually conducts publicity in three time periods, and the intensity of publicity in the three time periods increases in sequence.
When starting the show, stir up a topic to leave an impression on the audience.
When the filming is finished, stir up a topic to deepen the impression on the audience.
When it went online, it was bombarded, and the purpose was to let the audience click on the feature film to take a look.
At this time, someone may want to ask, is there anyone who has been promoting it non-stop from startup to launch?
Yes, but the cost of publicity is too high, and it may not necessarily be pleasing to the audience. If you watch too much, the audience will be bored. If you promote every day, people will not be able to see the actual film. If they only watch your advertisements, what novelty will there be after a long time?
?
This method does more harm than good. Producers of film and television dramas generally do not do such stupid things.
"I just found out that their protagonists are Gu Qian and Xi Jiali. These two people have very bad reviews from passers-by. I really don't understand why they can be the protagonists." Yuan Huhu's words were more than words. In fact, he was somewhat helping Hu Xin to fight against the injustice.
The taste is in.
"People have traffic and fans." Xu Qing explained with a smile.
"Forget about the fans, is this drama just for fans to watch? Don't you care about the feelings of passers-by?" Yuan Huhu didn't understand very much. There are only a few fans, and how big are the base of passers-by? Isn't this just picking up the watermelon and losing the sesame seeds?
.
When Xu Qing heard this, he gave a different opinion. He said directly: "You are right, this drama is really just for fans to watch. As for passers-by, if you can deceive one by one, you can really deceive them."
It doesn’t matter if you don’t get it.”
"Can such a number of views be achieved?" Yuan Huhu was very puzzled. Even if these two people are top-notch, their real number of fans is very limited.
"Huhu, this kind of dramas played on online platforms are different from movies in movie theaters. The playback data of online dramas is just a line of code. You can't change it as much as you want? Besides, fans have many ways to increase the number of views."
“Don’t movies also hit the box office?”
"That means you have to pay real money. Changing the code for the playback volume doesn't cost anything at all."
"Can this show make money just by showing it to fans?" Yuan Huhu still didn't understand.
"If you can't make any money, why are you making one movie after another? The producer is not a fool, so who is doing the business that makes money?"
"Why, no passersby are watching, why can we still make money?"
"A drama does not necessarily have to make money through the number of views. It can completely make money through fans." Xu Qing explained.
"No, how can you make money from fans if you don't rely on the number of views?"
"This web series was created as a starting point for fandom marketing. If fans want to do some activities, they must have a reason to do it.
Therefore, it doesn’t matter whether the show makes money or not. As long as the fans are united through the show, there will naturally be a way to cut the fans’ leeks, and the leeks harvested can subsidize the cost of the show. Do you understand?
Moreover, the traffic generated by fans can deceive investors. It is all a lie, deceiving fans, investors, and even ourselves."
"So, in fact, they didn't even think about making any good works?"
Xu Qing nodded, but then shook his head and said, "Not necessarily. Maybe, they also want to provide good works, but they don't have the ability."
"ok, I get it."
"Okay, you can continue your work."
"okay."
After saying that, Xu Qing went to his office.
Yuan Huhu continued to stare at the computer to read the latest information.
Half an hour later, Yuan Huhu knocked on Xu Qing's door. Without waiting for Xu Qing's response, he pushed the door open and said with an anxious expression: "Brother Qing, something happened, something happened to us."
"Something happened? What happened?" Xu Qing was stunned by Yuan Huhu's words.
"Xinxin was mentioned in the relevant public opinion about the Secret History of the City of Gods." Yuan Huhu said as he took out his tablet.
Xu Qing took the tablet and quickly started reading it.
In the office, Xu Qing looked at the content on the tablet and felt very angry.
Yuan Huhu mentioned that Hu Xin was mentioned in the promotion of Secret History of Shendu. At first, Xu Qing was still thinking that the crew of Secret History of Shendu were so full that they were promoting an artist who had not signed a contract with them.
I won’t understand until I get the tablet.
This is not propaganda at all. This is just taking the opportunity to throw dirty water into the topic.
It's such a shameless way to splash dirty water.
At this moment, on Weibo, gossip bloggers with marketing accounts appeared out of nowhere and began to try their best to follow Hu Xin's rhythm.
The rhythm of the band is also very simple.
It is said that Hu Xin participated in the audition for "The Secret History of the City of Gods", and the role she auditioned for was Rong Qi, the main supporting role.
However, due to Hu Xin's poor acting skills, she was unable to win the role. After many considerations, the crew finally chose another female artist, Hu Kexuan, to play the role of Rong Qi.
If he only talked about this, Xu Qing had nothing to be angry about. After all, these contents did not say anything else except to discredit Hu Xin's acting skills.
But what follows is heart-wrenching and harmful.
Chapter completed!