Chapter 668 The Problem

Beijing, which has just entered December, has completely entered winter.

Xu Qing, who has been staying in a city without winter like Nanpei, finally felt the winter temperature.

"Mr. Xu, you are much more handsome than on TV. My girlfriend and I like you very much..." In the car, the young driver was excitedly telling Xu Qing about his love for Xu Qing in the back seat.

This is the driver Xiao Wang sent by Doushou’s vice president in charge of global operations, Cheng Zifu, to pick him up.

Xiao Wang was his introduction to himself. As for his name, perhaps he forgot to mention it because he was so excited to see Xu Qing.

After having a phone call with Li Youna yesterday, Xu Qing met with Yuan Huhu and other senior executives to discuss some details about the release of Wanzi Tuan's Korean album and subsequent Japanese albums and albums in other Southeast Asian languages.

In terms of publicity and promotion, Tang Qian hopes to take advantage of the platform of Qishishou.

It goes without saying that the current number of users and influence of Douishou in the world is needless to say.

Cheng Zifu and Xu Qing are old acquaintances. He was originally responsible for the operation of the domestic market. Due to his outstanding work, he steadily rose through the ranks and is now the person in charge of global operations.

For a long time, the two people basically communicated on the phone or through video calls, and both parties made appointments to meet many times. However, several years have passed, and the two of them have never been able to meet in person because they were very busy.

On the other hand, Tang Qian, Li Xiangping and others met with Cheng Zifu more often. After all, many companies in the Xingtang department cooperated closely with Douishou. The outstanding performance of the Xingtang department also boosted Cheng Zifu's performance.

Over time, Tang Qian, Li Xiangping and others became very good friends with Cheng Zifu.

Therefore, this trip should have been made by Tang Qian or Li Xiangping, but after much thought, Xu Qing decided to make the trip in person to meet this old acquaintance whom he had never been able to meet.

"Mr. Xu, we're here. Look, our Mr. Cheng is at the door." Xiao Wang reminded him as he didn't stop talking for an unknown amount of time.

When Xu Qing heard this, he turned around and looked through the car window. Sure enough, there was a group of people waiting for him at the door of the Doushou headquarters. These people were both men and women, and there were several people holding cameras.

Standing in the middle is a middle-aged man in his early forties, this man is Cheng Zifu.

The car quickly stopped at the door. Before Xiao Wang could come around and open the door, Xu Qing opened the door and got out of the car first, then walked quickly to Cheng Zifu.

He took the initiative to stretch out his hand and smiled at Cheng Zifu: "Mr. Cheng, I'm ashamed. I've known you for so long, and I just came to visit you today. I'm really embarrassed."

"Teacher Xu's words make me feel ashamed. When it comes to visiting, it should be me visiting you. After all, I am your fan. There is no reason for an idol to come over to meet his fans." Cheng Zifu held Xu Qing's hands in his hands.

said with a big smile.

"You praise me too much. Even if you are really my fan, you can be regarded as one of my parents. It is also right for an artist to visit his fans, who are my parents."

"Listen, listen, if I don't say that Mr. Xu can become the leader of our domestic entertainment industry, no one else can say what he just said." After hearing this, Cheng Zifu immediately turned to praise the people around him.

road.

After finishing speaking, Cheng Zifu turned around and introduced other people to Xu Qing.

After Xu Qing shook hands with everyone who came to greet him one by one, he walked into the trembling office building with Cheng Zifu leading the way and surrounded by a group of people.

At this time, the photographers and videographers working nearby started to work even harder.

Seeing this situation, Xu Qing believes that he will soon see news about himself shaking hands on all content platforms of the Doushou department.

These people are indeed professionals when it comes to how to generate traffic.

But Xu Qing didn't care. If he got traffic by shaking his hands, it was equivalent to getting traffic himself. It was a win-win situation.

As a result, Xu Qing, who originally wanted to talk to Cheng Zifu as soon as possible, patiently visited various areas of the office building under the leadership of Cheng Zifu.

We even went to visit the employees in the operations department of Douishou and distributed small gifts prepared by Cheng Zifu in advance.

After finishing the set, by the time Xu Qing actually sat down in Cheng Zifu's office, it was already two hours later.

In the office, after the two of them exchanged pleasantries, Xu Qing got straight to the point and said to Cheng Zifu: "Mr. Cheng, what exactly did I come here to do today? We talked about it on the phone before. What are you doing?"

If you have any questions, we can talk about it now."

Xu Qinglai had previously communicated with Cheng Zifu about cooperation, and the content of the cooperation was simply to use Tik Tok to promote the works of Wanzi Tuan overseas.

This promotion is divided into three aspects.

One aspect is the promotion of official content, such as various news about Wanzi Tuan, as well as participating videos of film, television, music, etc.

The second aspect is the promotion of second-generation content. For example, let the head and waist Internet celebrities on Tik Tok cover the music of the Meatball Group, cover the dance of the Meatball Group, and remake the film and television works of the Meatball Group.

Not only that, even the reaction videos, comment videos, etc. of making meatball balls, including the imitation makeup of meatball balls, are considered second-generation content.

Of course, it’s not just this, there are many other things that can be done in terms of secondary creation.

The third aspect is some implicit promotion, such as promoting the music of Wanzi Tuan as the BGM of the released video, etc.

Speaking of which, Xu Qing and Doushou also cooperated in this way before.

However, in the past, it was basically concentrated in the country, and the intensity was not as strong as it is now.

After hearing Xu Qing's words, Cheng Zifu first poured Xu Qing a cup of tea, and then said: "Mr. Xu, we have not cooperated once or twice. What you said is fine, and even the promotion expenses this time.

We can give you a reduction or exemption here."

Hearing Cheng Zifu's words, Xu Qing couldn't help but raise his eyebrows.

Fee reduction?

A lot of Douyin's profits come from here. If you continue to do this, the cost of promotion will not be low at all. If this is reduced or exempted, what does Cheng Zifu want?

Thinking of this, Xu Qing picked up the tea cup and started to sip it. He didn't say anything, but quietly waited for Cheng Zifu's next words.

Cheng Zifu did not beat around the bush, but said directly: "Teacher Xu, I heard from Xiangping that Wanzi Tuan will release two albums next, one in Japanese and one in various languages ​​in Southeast Asia."

"That's what happened." Xu Qing nodded without denying it.

These three albums are actually ready. The physical albums have been recorded in a warehouse, but they have been suppressed and not released.

Many people know this, and it’s not a big secret.

Seeing that Xu Qing personally admitted the matter, Cheng Zifu continued to ask Xu Qing while adding tea: "You have released a new album over there. The physical album must be sold. Do you also have to hold a concert?"

"Mr. Cheng, is it possible that you want to host our concert, or do you want to sell our physical albums?" Xu Qing seemed to have guessed what Cheng Zifu meant when he heard Cheng Zifu's words, so he asked directly.

"Then it depends on how you prepare for the concert?"

"To tell you the truth, I am preparing to go on a tour in Asia this time."

"It will probably be a bit difficult to host the concert. We don't have such a powerful executive team." Cheng Zifu shook his head.

"Then you mean, you want to sell our album?" Xu Qing asked with raised eyebrows.

"That's true. We want to sell your physical albums and concert tickets exclusively on our e-commerce platform." Cheng Zifu said with a smile.

Hearing this, Xu Qing was even more surprised. It would not be impossible if his album and concert tickets were sold exclusively on Doushou.

But just by doing this, you can waive your own promotion costs?

Isn’t this a little uneconomical?

Seeing Xu Qing's strange expression, Cheng Zifu continued: "Mr. Xu, actually selling tickets and albums is a trivial matter. There is another matter that I want to communicate with you."

After hearing this, Xu Qing felt that it was somewhat reasonable. There must be other explanations.

So he smiled at Cheng Zifu and said, "You tell me."

"Have you ever considered broadcasting your concert live?"

"Live broadcast? Just like the original concert of "The Energetic Wanzi Group"?" Xu Qing asked. There is a precedent for live broadcasting of Wanzi Group's concerts on Douishou, and the effect is pretty good.

"It's the same if we say it's the same, but it's different if we say it's different. This time we want to broadcast your concert live around the world simultaneously."

"Global live broadcast?" Xu Qing was stunned by Cheng Zifu's words. To be honest, he had thought about this matter. What he thought was that he could let the channel distributors from the nine Asian countries launch live broadcasts in their own countries. This could be regarded as a nine-country live broadcast.

Already.

But the battle Cheng Zifu wanted to engage in was obviously bigger.

"That's right, global simultaneous live broadcast. We now have 2 billion users around the world, covering 150 countries around the world. You don't have to worry about the audience range." Cheng Zifu said this with a little pride.

"I'm not worried about the audience you can cover. What I'm worried about is whether our team's popularity is enough for you to carry out such a big move." Xu Qing said to Cheng Zifu, somewhat dumbfounded.

The global live broadcast is a big enough gimmick, but it is too big. For today’s meatball dumplings, I don’t know if it will be too overwhelming.

"Don't be so modest. To be honest, at least in East Asia and Southeast Asia, you and your team are very well-known. You are also very well-known among the Chinese groups in other regions."

Looking at Cheng Zifu, who was more confident than himself, Xu Qing was really confused.

After he pondered for a while, he slowly asked: "Mr. Cheng, if I want to make a digression that is not off-topic, have you been planning to do any global live broadcast activities for a long time to further stabilize the traffic of your platform?

"

"Yes, not only that, we also hope to promote our layout in the global e-commerce field. Doing a massive global live broadcast is a very important part of our promotion strategy." Cheng Zifu added.

Hearing this, Xu Qing nodded. No wonder they could reduce the promotion cost of meatball dumplings. Promoting meatball dumplings is actually promoting their own live broadcast event.

However, Xu Qing was still confused and asked: "Let's go back to the question just now, why us? I'm not trying to belittle myself. The most well-known artists in the world are still gathered in Europe and the United States.

If we want to hold a live broadcast of this kind of global concert, the leading singers in the European and American music circles should have more appeal and influence than us."

"That being said, there are a few conditions that you may not have considered. First, the base of our shaking hands is still in China. Therefore, if we can promote domestic artists, it will definitely be better than promoting foreign artists.

.

We also hope that our country's outstanding artists can go to the international market to spread our literary and artistic works.

Second, top singers in Europe and the United States may be more famous than you and your team around the world, but the main users of our Dishou are actually concentrated in Asia, especially Southeast Asia.
To be continued...