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Chapter 125: Angry Kobe! The consequences are serious(2/3)

"Hello, Mr. Lai!"

When the two of them saw the small man who looked like an engineer sitting on the sofa, they couldn't help but stepped forward to shake hands politely.

Lai Shixian first gave the complete design drawings modified by himself and Ma Xun to the four people.

Because Jiang Chao's design drawing is just a draft, and if they give this drawing to the foundry, it can be directly processed.

"Now all that's left is to measure your feet."

They didn't make many modifications in terms of comfort, but they added some technology to the designs of Kobe 8 and Irving 5, because these two pairs of shoes are simple, good-looking, light and handsome, and Nike's marketing is the reason why they are so popular.

.

But in fact, I can’t compliment the materials. The crystal soles of Kobe Bryant’s boots have always only been able to play in the infield, while the feedback from the rear sole of Irving 5 has never been good, being too hard.

Therefore, Lai Shixian and Li Ning designer Ma Xun made internal technological modifications. The entire upper of these two pairs of shoes has 90% mesh material coverage to create a snug fit, extreme lightness and 360-degree all-round breathability.

, Owen V's rear foot plus a thin piece of Anta's patented air cushion relieves the pressure on the rear heel, and also provides all the flexibility needed for foot flexion.

Jiang Chao also lamented that this piece of shit like Nike can really cut corners and will never give up.

This small air cushion has no feeling for Irving. It is impossible for them to rely on the air cushion to provide support after landing. It is better to have a hard bottom carbon plate to maintain stability.

But ordinary wearers will have quite a difference. This modification by Lai Shixian makes this pair of shoes more suitable for ordinary fans to use in actual combat.

Not to mention the eighth generation of Kobe Bryant.

This is a good pair of shoes, but definitely not a good pair of basketball shoes. This evaluation is too classic.

Just like what Jiang Chao and Lai Shixian talked about before these two people came, they may give more to the public than the design of star models. It is not just the basketball shoe market that really makes big money, the public is the main force in the market.

Lai Shixian said that Jiang Chao has long been regarded as a god by the people at Chaoshen Sports. They naturally know that Jiang Chao has ideas for running shoes and women's shoes. This is to compete with the Air Force One and Converse market. According to Ma Xun's

It is said that as long as one of Jiang Chao's shoes becomes a hit, he will definitely be the godfather of basketball shoes in China.

Look at the current domestic market, which is crazy about connecting with foreign trends. Who is making this kind of national trend of horseshoe heels?

The four people who saw the design drawings again were still in awe, especially after comparing it with Adidas Nike. Let's not say how awesome it is. It can only be said that such a small company has such an awesome design team in its initial stage.

, and there is such an awesome "one of our own" boss, it would be impossible if I didn't sign.

Looking at their expressions, Jiang Chao felt a little proud. Curry and Harden begged to queue up to choose the shoes he designed.

If this was reported by the media, who would dare to criticize a layman?

Am I not worthy of starting a company?

Then don’t wear the shoes I designed!

The most critical step after establishing the company is finally coming. Coha is the stepping stone for Chaoshen Sports to become famous, and will also be the main force that will make Chaoshen Sports' first pot of gold.

"Sign it, I have no choice but to refuse."

Harden's heart was first excited and his hands were trembling. He was determined to be the top coach.

After struggling, Curry took a step back and chose the design style of the eighth generation of Kobe Bryant as his Curry generation. Anyone who knows a little bit knows that this is the type that the public likes. It is light and can play ball. Made by Jiang Chaozhi, Curry has already thought about it.

I will be soft on the royalties.

The most important thing is.

No rookie can refuse to have his own signature sneakers when he first enters the league, and he can also get an endorsement contract worth tens of millions!

"Flow you heart, as long as you like it."

Austin didn't say anything more. In the past few days, Nike has gone from feeling aggrieved to gloating about their misfortune. Everything seems to be pushing them towards the beginning of their fate with Super Sports.

Harden's agent said that he has visited the Super God Sports headquarters. Although the shoes are not available, Anta's factory is real, and Jiang Chao's guarantee as the boss cannot be a blank check. The shoes will be available soon.

available to the public.

Jiang Supernatural didn't do any ink, so he signaled Liu Yan to ask Lao Lu to print out the contract and bring it over immediately.

Lai Shixian was quite surprised by the reaction of the two rookies. Why did the boss like these three shoes so much? Why sign for these three shoes before they are even released? It is unimaginable from a Chinese perspective, but Jiang Chao has a ball

Team, he can't cheat.

He actually didn't know that Jiang Chao's three pairs of shoes were all special. First of all, they were all defender shoes. What was surprising was that Harden would choose the high-top Yushuai shoes. It seems that he likes this kind of heavy sword without edge.

It is possible that the concept of China attracted him.

Needless to say, the eighth generation of Kobe Bryant was the shoe that Curry had been wearing before signing with Under Armor. What Jiang Chao thought was that Kobe Bryant had not changed much in each subsequent generation. Everyone knows how Nike operates, basically just changing a few details.

Changing the color scheme is considered an upgrade.

The eighth generation of Kobe's sneakers is the pinnacle of Kobe's sneaker series, and it is also the most popular model. Jiang Chao regards this as the Curry generation and wants to set a benchmark in one generation, and it will be a hit.

If the first generation doesn’t make a name for itself, which generation will succeed? What they want is to be a blockbuster!

In later generations, Nike has an 8-year-old and a 10-year-old Zhan. How much blood has it sucked from the Chinese people? They are all making money anyway, so why not let Jiang Chao make the money!

Lao Lu arrived with the contract, and the two agents looked at it carefully. Lao Lu's identity and professionalism left them with no doubts.

Curry and Harden both patiently read the details of their contracts.

In addition to endorsement fees, there are also bonuses. For example, if you win the Slam Dunk Contest, which can put your sneakers on major media posters, you can directly receive a bonus of 100,000 US dollars.

Curry's eyes lit up, but he just thought about how he could dunk better than Griffin.

"No, if Griffin doesn't play this season, I really have a chance."

Jiang Chao could tell by looking at Curry's expression what he was thinking, and Golden State LaVine was thinking about flying dunks from the free throw line.

There are very few other bonuses. The most is a reward of 1,000 US dollars for every deduction, because these are photo materials that can make the sneakers appear on high-definition posters with the players. Even if we no longer cooperate with this shoe factory in the future, the poster image will never be lost.

spread.

Then there are the fines required for violations.

For example, when appearing in public places, sports equipment cannot be worn with other brands' clothing. It doesn't matter if you wear formal women's clothing or something, but you cannot wear other brands' sports brands, including backpacks. Chaoshen Sports Club provides them all.

Then there are the basics: NBA games and post-game press conferences must wear sneakers that are awesome, and you must post a photo of your sneakers on social media once a month.

New product posters must be shot for super new product launches, and TV commercials are shot once every six months...

So in fact, fans may not pay attention, but sometimes it may be the owner's task to let you see the sponsor's logo at a glance.

It’s not easy to get tens of millions of dollars in endorsement fees, so you must fulfill your responsibility as a conscientious spokesperson.

"Super sports will surely rise!"

Lai Shixian had seen the contract signed by Anta, which was not so detailed at all. So many regulations made him sigh at the professionalism of Jiang Chao's Lao Lu. When they were looking at the contract, Jiang Chao and Lai Shixian talked about casual shoes and asked him to

Be calm and remind me in Chinese:

"You are the general manager of a company, you can't make a fuss like a player."

"Okay, I'll pay attention."

Lai Shixian's Adam's apple twitched. He was also a new recruit. If he had to face this kind of situation, he was a little afraid of society and still couldn't adapt. Mainly because Jiang Chao's aura and some of the things he saw were too awesome.

Jiang Chao talked a little about the Coconut Project. Adidas' boost has not yet been released. He has asked Ding Shizhong to research the boost technology as soon as possible. This is the super midsole material technology of Adidas that will be as powerful as Nike in the future, and he also knows this

The concept of boost.

It should be said that all shoe fans know what materials Boost’s foam soles are made of.

"White coconut, black coconut, green coconut and blue coconut, this is what can really be sold with value."

"What?? Coconut?"

"I'll give you a detailed concept when the time comes, and you can ask Ma Xun and the others to design it."

Jiang Chao didn't say much. Now that Boost has not been released, Coconut has not yet been released. This is a shoe that became popular after Kanye and Adidas collaborated. It is also a pair of sneakers that almost all celebrities wear, which completely made Adidas popular around the world.

Lai Shixian's blood boiled when he heard this. He looked much more powerful than his eldest brother Mr. Ding when he was young.

There is no shortage of factories in the world, and Anta has no shortage of manpower.

What is lacking is awesome shoes. With this kind of design concept, even if the trial in the market fails, I guess the boss will still have new ideas.

"This coconut concept will be our future mass casual shoe concept, and Curry and Harden will be the first to endorse it for the time being."

"Later I will find celebrities and even my secretary to shoot endorsement posters, you know."

"Yes... I actually think our finances are suitable for shooting sneaker posters."

"Yes, her skin is fair, which makes her more photogenic, and her legs are suitable for wearing sneakers."

"Yes, I will develop the coconut series as soon as possible. I feel that these soft elastic casual shoes should be very comfortable and young people will like them."

"Well, I'll develop it first. After I create more stars, these shoes will be a big hit."

"ok!"

Lai Shixian liked this feeling of starting a business so much that he was already looking forward to the results of Jiang Chao's idea.

Later, Curry understood them when they spoke English. He seemed to have to design ordinary casual shoes by himself. This boss is so awesome. This is okay??

So next he seemed to be reading the contract, but in fact he was looking at ten lines and just wanted to sign it.

"Liu Yan, ask Mr. Yang to send a few reporters over to give them first-hand news."

"Okay." Liu Yan has been looking at her legs. She is going to compete with Jiang Shuying to see whose legs are longer. She is invincible if she wears sports shoes with long legs.
To be continued...
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