Two days passed.

Tong Fei made an appointment for a dinner and introduced Fang Xing to the top management of Penguin Video.

Feifan Entertainment and Penguin Video have a deep cooperative relationship and have cooperated with "Tomorrow Star" for many seasons.

Therefore, Tong Fei is very familiar with the senior management of Penguin Video.

With her introduction, it would be much easier to talk about cooperation, at least you won't encounter difficulties like Feng Changhao.

Since we are talking about the broadcast of "Wulin Gaiden".

Fang Xing naturally called He Rongchang and Yan Lan to have dinner with the top executives of Penguin Video.

On the day of the meal.

Fang Xing took Qiao Yinghong with him and had afternoon tea with Tong Fei first.

Regarding the cooperation for the latest season of "Tomorrow's Star", we still need to have an interview.

Feifan Entertainment produces one season of "Tomorrow's Stars" every year, with male and female groups at intervals.

Therefore, last year the draft was for a men’s team, and this year it is for a women’s team.

In order to be able to get the song promised by Fang Xing, Tong Fei brought over all the contracts.

When the afternoon tea was almost finished, Tong Fei took out the contract: "This is a song invitation contract. Once you sign it, you owe me a song and an advance payment of two million. The share of subsequent songs will be based on market proportions, lyrics and music."

I will sing 50% of the singing part, and I will make the decision for the limited group, and I won’t take a cent, okay?”

Fang Xing smiled and said: "This is so inappropriate. It makes it seem like I have been exploiting the singer."

Tong Fei nodded and smiled: "Yes, you are just taking advantage of me. But you don't know how many singers there are in the music industry who want to take advantage of you."

Of course, limited groups can still earn the other 50% by performing songs commercially.

Therefore, as long as the song becomes popular, the limited group group will really not lose money, but will make huge profits.

Fang Xing readily signed the song invitation contract and concluded this cooperation.

Tong Fei continued: "Although you are not here to be a mentor, this year's "Tomorrow's Star" still needs you to open the show. Just perform a stage when the first episode opens. No problem?"

This time Tong Fei helped, and the favor was repaid.

Fang Xing nodded in agreement and said, "The opening performance is fine."

Tong Fei continued: "When will the girl group song you prepared be finalized? If possible, I would like to regard this song as the theme song of this season's program. From the first episode, the members who participated in the audition will be

Practice singing.”

Fang Xing thought about it and replied: "I will send you the sample in two days, you can listen to it first."

"Okay." Tong Fei didn't expect it to be so quick, and she felt better.

…

After having afternoon tea, Fang Xing and Tong Fei went to dinner together.

At the dinner party.

Tong Fei helped introduce: "This is Mr. Li Xueying, Vice President of Penguin Online Video. She is mainly responsible for the production and purchase of dramas and movies."

"Mr. Li, hello." Fang Xing stood up and shook hands with Li Xueying.

After everyone is seated.

Li Xueying gave Fang Xing a thumbs up and praised: "I watched last year's "Tomorrow's Star" all the way through. It was great."

"Mr. Li, thank you for the award." Fang Xing said modestly.

"I heard that there is also cooperation in the latest season of "Tomorrow's Star"?" Li Xueying chatted casually.

"Yes, we have prepared a group song for the limited group." Fang Xing nodded in reply.

Tong Fei added: "I plan to use this song as a reward for forming a limited group. Now the entire music industry wants to invite Fang Xing to sing, so I'm jumping in the queue."

Everyone chatted for a while and gradually got to the main topic.

Li Xueying took the initiative to take out a Penguin Video film selection rating list and said: "The film selection department has already reviewed your film "Wulin Gaiden".

"How do I put it? In terms of quality, the rating is A.

"But the current market response to sitcoms is average, and the person in charge of the film selection department feels that B-level movies may be more suitable.

"I watched the film and I liked it very much, so the final rating was A."

He Rongchang and Yan Lan were very satisfied after hearing this classification.

When A-level dramas are broadcast, the video platform will provide promotional resources, and there will definitely be recommendations on the homepage of the video platform.

Fang Xing did not express his position immediately, but asked: "Only to A level?"

Li Xueying, vice president of Penguin Online Video, nodded and confirmed: "Yes, it can only be Class A at the moment."

Fang Xing then asked: "What if the series is broadcast and the response is very good?"

Li Xueying was not surprised by Fang Xing's reaction.

In fact.

For many independently produced drama series, the creative team believes that the series will be a hit, and it will be an explosion.

This has been ridiculed as one of the three major illusions in the film and television circles.

However, Penguin Video's film selection department's daily job is to rate the dramas to be broadcast, and the number of films read is very large. According to comprehensive statistics, the film selection department misjudges very few films, maybe less than one in a thousand.

Moreover, the Penguin Video Film Selection Department gave "Wulin Gaiden" a very high rating.

After all, this is a B-level investment drama. To get an A-level rating is actually a grade jump.

Li Xueying thought about it and promised: "We will give "Wulin Gaiden" more promotion resources and try to increase its popularity."

Fang Xing then asked: "Does Penguin Video want to broadcast it exclusively?"

Li Xueying nodded: "Yes, exclusive broadcast."

Fang Xing thought about it and asked, "What if it's a non-exclusive broadcast?"

"this……"

Li Xueying thought for a moment and replied: "Although Mr. Tong and I are very familiar with each other, when it comes to discussing cooperation with the company, we still have to negotiate how we should do it, right?"

Fang Xing nodded: "Of course, we are talking about business."

Li Xueying continued: "So, if you choose non-exclusive broadcast, our platform will not provide promotional resources. This is an industry rule, and it is the same for other video platforms.

“Moreover, if it is not an exclusive broadcast, the account sharing ratio is only 50%. This is a rigid rule.

“Also, for non-exclusive dramas, the platform will not provide promotion resources, so even if the drama is online, the popularity will be very low.

"If you look through the film libraries of major video platforms, you will see that there are many dramas with only tens of thousands or hundreds of thousands of views every year.

"It's just that these dramas will not appear in the public eye at all, so they are usually invisible."

Fang Xing knew she was telling the truth.

The three major video platforms have similar contracts for non-exclusive dramas.

Fang Xing asked again: "I heard that Penguin Video has a dynamic rating broadcast contract, right?"

When Li Xueying heard this, she nodded with a smile and replied: "Indeed, there is, but that contract is rarely used, and it is not a regular contract. Signing the contract will be a lot more complicated."

The so-called dynamic rating contract is to dynamically rate the episodes based on the playback volume.

on the Penguin Video platform.

There is an approximate playback volume for the series and a conversion table for ratings.

Normally, an A-level drama must have an average of 10 million views per episode to qualify.

The average episode viewing volume of S-level dramas must reach 40 million.

S drama is 60 million.

Of course, this is just an approximate figure.

Penguin Video does have a dynamic rating broadcast contract, but the required playback volume is not these three numbers.

Because Penguin Video broadcasts an A-level drama, it does not expect the drama to reach 10 million average views, but hopes that the drama will have better data, the higher the better.

Therefore, in a dynamic rating contract, the signed data is higher than the passing data, usually twice the number of views.

That is to say.

After signing a dynamic rating contract, if you want to reach the A-level standard, the average number of views will not be 10 million, but 20 million.

If you want to reach S level, you need not 40 million views, but 80 million views.

By analogy, only when the average number of views reaches 120 million can you be promoted to S level.

If the average number of views does not reach 20 million, it will not even reach the A level and will fall to the B level.

The reality is that there are so many TV series broadcast on the three major video platforms every year. The average broadcast volume can really reach 20 million, which is only about a hundred TV series, and they are basically A-level, S-level or above large-scale productions.

B-level investment TV series, if you want to get an average viewing volume of more than 20 million, there is only one in ten thousand.
To be continued...