Chapter 215 The Rage of the Vice President of Wandou Video

The average playback volume of "Wulin Gaiden" continues to increase.

It has attracted the attention of major domestic video platforms.

When everyone thought that the average number of views of "Wulin Gaiden" exceeded 80 million, it should have reached its limit.

However, when the first 40 episodes of "Wulin Gaiden" have been broadcast and the last 40 episodes are online.

Penguin Video invested in S+ level promotion resources, and the average playback volume of "Wulin Gaiden" reached another peak and exceeded the 100 million mark.

100 million average views, this is a watershed.

Dramas with sales of less than 100 million can already be said to be popular, but they have not reached the level of phenomenon.

The average number of views exceeds 100 million, which is a sign of a super hit drama.

Moreover, once the average broadcast volume of the series exceeds 100 million, the reputation and audience of this series will continue to ferment, and a phenomenon of person-to-person transmission will occur.

No matter how many promotional resources Penguin Video has, they can only cover the original users of Penguin Video.

However, once the word-of-mouth fermentation began, "Wulin Gaiden" began to dominate the audience's circle of friends.

Audiences who had never watched Penguin Video or even rarely watched TV on the website now knew about this drama.

In particular, some troll netizens who are making fun of me even want to buy "Baituo Mountain Bone Strengthening Powder" in their circle of friends.

After these popular memes spread, many passers-by who are usually busy with work and games began to feel curious and tried to find this drama to see if it was really that good.

After this phenomenon appeared, many passers-by began to flock to Penguin Video to watch "Wulin Gaiden".

During the broadcast of "Wulin Gaiden", the number of registered members of Penguin Video continued to skyrocket, and the number of VIP members also soared.

For video platforms, the total number of VIP members is the platform’s hard power.

A drama that can increase the total number of VIP members is a great treasure.

What’s even more frightening is that this drama is actually broadcast exclusively on Penguin Video.

Generally speaking, blockbuster dramas like this are rarely broadcast exclusively unless they are invested and filmed by video platforms.

Otherwise, when the producers know that the TV series will be popular, they will definitely give priority to broadcasting it on the entire network.

Therefore, if a video platform can get a super hit drama that is broadcast exclusively, it is definitely a treasure.

Penguin Video has made a lot of money and has also pushed up the total number of VIP members.

The happier Penguin Video is, the more uncomfortable it becomes for the other two major video platforms.

In fact, domestic video platforms have already gone through the initial period of competition for the market, forming a pattern of three major platforms competing against each other.

At this stage, the incremental era has ended and the stock era has entered.

Because there are only so many domestic viewers, when the market is fully developed, there will be very few new viewers.

After these audiences are divided among the three major video platforms, the next step is to compete, which becomes "who can retain the audience."

This is competition in the stock era.

What do you need to win in the stock era?

It's a hit drama like "Wulin Gaiden" that competes for users from other websites.

Every viewer has an idea in their mind: to save money by signing up as few memberships as possible.

When a viewer opens a VIP membership on Penguin Video, they are likely to stop VIP membership on other websites.

For this reason, hit dramas like "Wulin Gaiden" are treasures that the three major video platforms need to compete for.

Now that Penguin Video has grabbed it, it’s like holding a golden shovel to dig into the corners of other video platforms and compete for users.

This makes other video platforms very uncomfortable.

…

Kyoto, Pea Video Headquarters.

The popularity of "Wulin Gaiden" has attracted the attention of all domestic video platforms.

The vice president of Wandou Video put a piece of information on the conference table with a snap and asked: "Who will tell me what is going on?"

There is no need to pick up the information, everyone in the conference room already knows what is going on.

Because on the cover of that document, it was clearly written "Rating Report of "Wulin Gaiden"".

"Wulin Gaiden" was originally discussed with Wandou Video.

At that time, Feng Changhao, director of the film selection department of Wandou Video, personally had dinner with Fang Xing, He Rongchang and Yan Lan.

However, the meal was not very pleasant.

The vice president of Wandou Video doesn't care about how he eats. What he sees is the rating information of "Wulin Gaiden" given by the film selection department, and the rating given is B-.

What does a B minus rating mean?

This means that this drama is a street drama, and it doesn’t make much difference whether it is broadcast or not.

But, what is the current situation of "Wulin Gaiden"?

Rated B-, with an average of 100 million views.

There are only about 5 or 6 TV dramas with an average domestic broadcast volume of over 100 million every year.

Moreover, these hit dramas are usually star dramas.

Because TV stations are not stupid either. TV stations will also broadcast dramas with high ratings on video platforms.

When it comes to star dramas, they usually choose simulcasts.

In other words, there are fewer dramas that exceed 100 million broadcast exclusively on video platforms every year. If they are divided into the hands of the three major video platforms, it would be good to get one.

Now.

What the vice president of Wandou Video saw was that a super hit drama was initially sent to him for review, but as a result, he gave the idiot in the film selection department a B- and sent the drama to Penguin Video.

in hand.

The vice president now wants to strangle the people in the film selection department to death.

He pounded the table and asked, "Who set this rating?"

The employees in the film selection department looked at each other and secretly glanced at Feng Changhao, director of the film selection department.

You definitely can't hide this kind of thing.

Feng Changhao coughed lightly and replied: "I am responsible for this drama. There is no problem with the rating process. Based on the investment in the drama and the market prospects, the film selection department calculated that it is grade B."

The investment in "Wulin Gaiden" is B-level. If you count the shooting cost of each episode, it is even the lowest among B-level investments.

The vice president didn't care about this. He slapped the table and said, "Don't tell me the calculated results. What do you want the film department to do? I just want you to select high-quality dramas and hit dramas.

"Now tell me what level "Wulin Gaiden" is?"

No one in the conference room dared to answer the phone.

Because the playback volume of "Wulin Gaiden" has exceeded 100 million, what level is this.

You know, a big S+ investment like last year's "Anhe Palace" invested 700 million, and the average number of views was 70 million.

The passing number of views for S+ dramas is 60 million.

In other words, "Wulin Gaiden" has exceeded 100 million views, which has already surpassed "Anhe Palace" with an investment of 700 million.

What's even more frightening is that "Wulin Gaiden" is also a solo drama on Penguin Video.

A drama like "Blood Rain Jiang Hu" collapsed into a sh*t, and in front of "Wulin Gaiden", it is not even worthy of carrying shoes.

But.

The focus of Wandou Video's work some time ago was "Blood Rain Jiang Hu".

Various promotional resources were poured into it, and as a result, the average number of views of "Blood Rain Jiang Hu" has dropped below 10 million.

On the contrary, "Wulin Gaiden", a small B-level investment that slipped away from their hands, became a huge hit.

If "Wulin Gaiden" had been acquired by Penguin Video in the first place, the vice president of Wandou Video would not be so angry.

What really made him angry was that "Wulin Gaiden" once appeared in the film selection department of Pea Video. Watching this super hit drama slip away from his hands, this feeling was more uncomfortable than anything else.

After the vice president vented his anger, he stared at Feng Changhao and asked: "Have you talked to the creator of "Wulin Gaiden"? Or have you just given it a B rating and just ignored it?"

Feng Changhao took a deep breath and replied: "We have talked about it. I led the team and personally talked with the director and starring actor of "Wulin Gaiden".

"However, the other party was very arrogant and ignored the conditions we offered. They even made rude remarks at the wine table, and in the end we did not reach an agreement."

He knew that if this matter was not handled well, he would definitely take the blame, so he made a prompt decision to file a complaint first and belittle the creative team of "Wulin Gaiden" in order to reduce his own responsibility.

The vice president did not pursue the matter further because there would be no results if he continued to ask questions at the meeting.

After the meeting.

The vice president asked his secretary to call a newcomer who had been working in the film selection department for half a year to the office.

"I looked at the attendance sheet. When I had dinner with the director of "Wulin Gaiden", you also went, right?"
To be continued...