Judging from the current situation, if Ark Culture really wants to spend 100 million on the promotion and distribution of "Spirited Away", then this project will probably lose money.

If the project loses money, Ark Culture’s valuation will definitely decrease.

If you inject more capital at that time, you can get more shares with less capital.

Simply put, this is a huge gamble.

Fang Xing bets that the box office of "Spirited Away" will exceed 450 million, while Penguin bets that the box office of the movie will be less than 450 million.

"Well, the investment project will take several months to advance, so we can start with the "Spirited Away" project." Xu Guangyi agreed to this plan.

The topic turned back to movies.

Zhang Changfeng asked: "The distribution plan is basically determined, and we can continue to discuss the details. Does Mr. Fang have any other requirements for film distribution?"

Fang Xing thought about it and said, "I hope Penguin Pictures can get more than 20% of the film schedule for "Spirited Away" in the eleventh schedule."

"this……"

Zhang Changfeng was stunned for a moment and replied: "This is very difficult."

The National Day holiday is the most important movie schedule of the year, apart from the Lunar New Year and summer holidays.

There are many special effects blockbusters that choose to be released in the eleventh period.

This also means that the competition for the eleventh slot is very fierce.

Moreover, in the eleventh period of this year, two heavyweight special effects blockbusters have been confirmed.

Two heavyweight special effects blockbusters will consume at least 60% of the film schedule.

For the remaining films, it is indeed very difficult to get 20%.

Even if Penguin Pictures is very strong, it is not confident that it can get so many films.

"So, Mr. Zhang, how many films do you think you can get?" Fang Xing asked in a calm tone.

Zhang Changfeng thought for a moment and replied: "Only 5% of the film schedule can be guaranteed. Unless the film has a very good reputation after it is released, it will be possible to increase the film schedule later."

5% of the film schedule may seem like a low number, but for an animated film, it is actually enough.

After all, the production cost is 30 million, there are no stars to carry the box office, and it is not directed by a famous director.

All data does not indicate a box office hit.

Penguin Pictures can guarantee 5% of the film schedule, which is already its best effort.

However, Fang Xing is not satisfied with 5%.

This initial film schedule is still too few. Even if we increase the film schedule later by relying on word of mouth, it will be difficult to counterattack at the box office.

For many viewers, they don’t make a decision until they arrive at the cinema to watch a movie during the National Day holiday.

Audiences like this basically watch whatever movies happen to be scheduled.

Therefore, the proportion of films scheduled has a great impact on the movie box office.

Fang Xing was not satisfied with the 5% film schedule and asked, "I want to increase the film schedule."

Zhang Changfeng shook his head and replied: "It's not that I don't want to help, it's just that I really can't help with .5% of the film arrangement. I've already tried my best."

Fang Xing nodded and said, "Don't worry, I won't embarrass Mr. Zhang. I'm considering ordering the screenings in advance and using word-of-mouth in exchange for scheduling the films."

Zhang Changfeng's eyes widened when he heard this method.

Pre-screening of movies is nothing new.

Advance screening is a small-scale screening before the movie is released.

Audiences can watch movies in advance, but the number of screenings is relatively limited.

After screening, viewers who have watched it will naturally give feedback on the movie.

Especially film critics, after watching the screening, they will definitely write a review.

This allows the movie to form a reputation before it is officially released.

However, the results of point mapping are not necessarily positive.

If a bad movie is screened in advance, the audience will criticize the bad movie online after watching it.

Well, the movie hasn't even been officially released yet, and its reputation has been bad.

It is conceivable that when it is officially released, the box office will definitely be a hit.

Cinemas have to make money. If the movie is bad and no audience is willing to buy tickets, they will naturally be unwilling to arrange more shows, and the film schedule will naturally decrease.

On the contrary, if the movie is screened in advance and the audience agrees with it after watching it, its reputation will increase.

Audience feedback is the most authentic.

As long as the reputation is good, movie theaters will definitely take the initiative to request more movies in order to make money.

Therefore, screening in advance is a double-edged sword.

When Zhang Changfeng heard that Fang Xing was planning to screen the movie in advance, he smiled and said, "Mr. Fang's courage is admirable. Penguin Pictures can indeed arrange screenings, and can only invite many film critics to watch the movie. As long as Mr. Fang has confidence, there will be no problem."

question.

"However, once the audience's feedback is not good, even 5% of the film schedules cannot be guaranteed. Are you sure you want to conduct on-demand screenings?"

Fang Xing's expression was very firm, and he nodded and replied: "I am determined to do the screening, and the sooner the better."

Penguin Pictures does not need to take risks on this project.

Therefore, there was no pressure on Zhang Changfeng. Naturally, Fang Xing could do whatever he wanted.

"Okay, then follow Mr. Fang's plan. We will fully cooperate." Zhang Changfeng readily agreed.
Chapter completed!