Chapter 470 On New Year’s Day, the gods fight during the Spring Festival

Author: Jianzoufeng

Chapter 470 On New Year’s Day, the gods fight during the Spring Festival

On the third floor balcony.

Zhong Keke lay on the balcony guardrail in a daze.

Fang Xing came up and greeted him with a smile: "I bought you a gift, why don't you go down and take a look?"

Zhong Keke looked back, not looking very energetic, but still greeted politely: "Hello, cousin."

"If you don't go down and choose gifts, others will snatch them all up." Fang Xing continued to tease her.

"Then let them grab it." Zhong Keke was not very interested.

"What's going on? You're preparing for the college entrance examination and you're so tired from studying?"

Fang Xing knew that after the Chinese New Year, this cousin was in the last semester of high school and would take the college entrance examination in June.

For most people, the college entrance examination is an important turning point in life.

Zhong Keke was silent for a while, then asked in a low voice: "Brother, I don't want to study anymore, can I go to work in your company?"

"What are you talking about? Our company does not recruit high school students."

When Fang Xing heard this, he immediately refused with a mocking tone.

When we get along with her, we often exchange insults, so it sounds a bit like ridicule.

Zhong Keke's expression drooped and she became even more listless.

Seeing her like this, Fang Xing quickly comforted her: "I'm kidding you, but studying is the most important thing in life. Although I don't feel it when I'm studying, school is a part of a person's life and can never go back.

You must cherish your time, and you will understand when you graduate and start working."

"Oh..." Zhong Keke lowered his head and said nothing more.

"Is it because your academic performance is not good enough that you have regressed into a scumbag?" Fang Xing joked.

"No." Zhong Keke firmly denied it with a straight face.

"Then seize the time to review, get into a good university next year, and be rewarded with a graduation trip." Fang Xing began to arrange reward tactics.

Zhong Keke's eyes flashed with light for a moment, but then they became listless again.

…

We had New Year’s Eve dinner on New Year’s Eve.

The next day is the first day of the Lunar New Year. According to the custom in Fang Xing's hometown, relatives are generally not allowed to visit on the first day of the Lunar New Year.

Usually families go out to play, and there are many garden activities in the commercial plaza.

The first day of the Lunar New Year is also the first day of the Spring Festival.

"My Neighbor Totoro" will be released on the first day of the Lunar New Year.

Fang Xing has already arranged the activities for the first grade of junior high school, and the whole family will watch "My Neighbor Totoro" together.

In addition to Fang’s father and mother, there are several cousins, cousins, cousins, and cousins.

Person No. 78, Fang Xing took a large bunch when he picked up the tickets.

In his hometown of Baitang Town, Fang Xing does not need to wear a mask or hat.

Even if he is recognized by young people passing by, he will rarely form a crowd.

Even if most passers-by recognize him, they will look back and take a second look and will not act excessively.

The movie started in ten minutes. Fang Xing arranged for all his brothers and sisters to sit down, then nodded their heads to make sure there were no shortage of people before sitting down.

Lu Xiang'er took out her mobile phone, took a look at the Yunti movie data, and then said with a smile: "The film schedule of "My Neighbor Totoro" is not bad."

On the first day of the Spring Festival, "My Neighbor Totoro"'s film schedule accounted for about 21%.

The proportion of films scheduled on the first day of the Spring Festival season reached 20%, which is already a very high figure.

Every year during the Spring Festival, there is a fight between gods and goddesses.

Many special effects blockbusters with an investment of 300 million may not be able to get 10% of the film schedule during the Spring Festival.

no way.

There are too many big investments during the Spring Festival.

Moreover, there are some directors and movie kings with strong box office appeal who will not appear in the public eye even once a year, just waiting to dominate the Spring Festival.

Especially those few professional New Year film directors, whose films enter the Spring Festival schedule every year.

Just like this year’s Spring Festival movie.

A Lunar New Year comedy "The Big Deal" produced by Image Media and produced by a specialist in Lunar New Year films. It features a gathering of celebrities.

This Lunar New Year film director has only made Lunar New Year films for the past five or six years, and each time he has made films that rank among the top three during the Spring Festival at the box office.

Don't think that only number one is a symbol of awesomeness.

During the Spring Festival, he was firmly in the top three, and his strength was even more terrifying.

To be able to consistently rank in the top three at the box office during the Spring Festival period, when gods are fighting, is to be considered a true god.

This kind of director is never short of investment. As long as he mentions a project, there will be film and television investment companies waving checks for cooperation.

Therefore, it is impossible for an evergreen film in the Spring Festival schedule such as "Delightful Life" to be less available, and it also accounts for 22% of the film schedule.

In addition to "The Frozen", the movie with the largest investment during this year's Spring Festival is "The Frozen Warriors."

With an investment of 500 million, it is said to be the ceiling for domestic film special effects and will redefine special effects blockbusters.

Shengqi Entertainment spent 500 million to create "The Frozen Warriors" for "Mr. 5 Billion" Jia Haochen. It can be said that the time is right, the place is right, and the people are in the right place.

When theaters schedule films, one of the key factors that affects the proportion of films scheduled is the amount of investment in the film.

Of course, the premise is that the video quality is above the horizontal line.

Therefore, "The Frozen Warriors" took the highest share of films scheduled on New Year's Day, accounting for 31%.

"The Frozen Warriors" and "The Golden Age", plus "My Neighbor Totoro", the film schedule has exceeded 74%.

The remaining 26% of the film schedule includes several popular movies that have been squeezed into the Spring Festival schedule.

For example, "Breaking Up at Dawn 2" by Audio and Video Dynamics is also a popular movie.

This movie is a sequel. The first one had a box office of 1.2 billion, but the sequel only got 9% of the film schedule on the first day. This shows how fierce the competition is during the Spring Festival.

"Breaking Up at Dawn 2" at least has its predecessor that has proven its box office strength.

Movies that have not proven their box office strength in the future will account for even less of the film schedule.

There are some movies that are confident enough to squeeze into the Spring Festival schedule and invest 200 to 300 million yuan, but only 2% or 3% of the films are scheduled on the first day, which is quite miserable.

This situation is actually very similar to the situation in "Spirited Away".

"Spirited Away" only received 5% of the film schedule on the first day, and it was only after Fang Xing spent 100 million on promotions that he got this film schedule.

Moreover, "Spirited Away" was originally released during the National Day holiday.

Comparatively speaking, the competition in the National Day stalls is much smaller than that in the Spring Festival stalls.

Even so, "Spirited Away" only received 5% of the screenings on the first day.

It is conceivable that it is impossible to get a high-ranking film without proving its box office appeal.

…

This time, Penguin Pictures gave "My Neighbor Totoro" a guaranteed contract of 2 billion.

Fang Xing then relented and handed over "My Neighbor Totoro" to Penguin Pictures for distribution.

The reason why Fang Xing has such a tough attitude is not because of the 2 billion box office.

Fang Xing still has confidence in "My Neighbor Totoro". This guarantee is not for the guaranteed amount in the contract, but a business strategy.

Only if Penguin Pictures is willing to sign this contract can it be proved that Penguin Pictures will really go all out to promote "My Neighbor Totoro".

It is also because of this 2 billion guaranteed contract that Penguin Pictures did not sign any other movies to be released during the Spring Festival and focused all its energy on "My Neighbor Totoro".

Even Zhang Changfeng, the president of Penguin Pictures, personally kept an eye on Xuanfa.

It's also for this reason.

When Fang Xing and his group went to the cinema to watch "My Neighbor Totoro", they already saw many "My Neighbor Totoro" peripheral toys in the ticket hall of the cinema.

These "My Neighbor Totoro" peripherals and posters require the distribution company to run them from theater to theater.

If we rely solely on Ark Culture, we don’t have that many manpower to cover all parts of the country, so we can only rely on Penguin Pictures.

…

The movie starts.

Fang Xing's family was very happy to see it, especially a group of cousins, who were very satisfied.
To be continued...