Chapter 521 The Queen of Newspaper Industry(2/3)
When asked by reporters, Tao Yushu said that this was an internal secret and had no comment.
After this exclusive interview was published in the newspaper, the stock price of Yulang Institution fell.
The capital market is the most realistic. The media outlets such as "Tiantian Daily" are not the core business of Yulang Agency, but they have achieved the company's diversified operations.
Tao Yushu said that he would divest the media business. Although it has the advantage of focusing on the main business, it also limits the diversified development of Yulang Organization and greatly reduces the capital market's imagination of this company.
After seeing this interview, many people were surprised.
A year and a half after joining Yulang Agency, Tao Yushu's style has always been steady, and the company's performance is also booming. This interview completely shot himself in the foot.
While the outside world is hotly discussing Tao Yushu's interview, some people in the Ming Pao Building are also discussing the content of Tao Yushu's interview.
The office on the seventh floor is still magnificent, with Jin Yong and Shen Baoxin sitting opposite each other.
"This Mrs. Lin is really brave enough to think and do things!" Jin Yong sighed.
Shen Baoxin had confusion on his face, "She thinks this little trick can bring pressure to you?
M
The outside world does not understand, but Shen Baoxin clearly knows that what Tao Yushu revealed in the newspaper is a message to Jin Yong,
Moreover, the meaning is somewhat unreasonable and exclusive to women: If we cannot reach cooperation, we will break up.
But Jin Yong said, "Don't underestimate her move, it just hit me seven inches!"
Seeing Jin Yong being so frank, Shen Baoxin was slightly surprised, "Why do you say that?"
"The point of her statement was not that 'if cooperation fails, the media business will be sold,' but she reminded me that cooperation will benefit both parties."
If the media business of Yulang Agency is really divested, whether it is sold or reorganized, the value will not be maximized, and the same is true for our Mingpao."
Shen Baoxin said: "Then if we cooperate with others, we can maximize our benefits, right?"
"Who are you working with?"
Jin Yong's question seemed a bit knowing, but it made Shen Baoxin fall into deep thought.
Jin Yong has already stated within Mingpao that Mingpao will not sell to foreigners. Such a decision directly excludes many foreign buyers.
Among the many buyers in Xiangjiang, several newspaper giants themselves own media outlets. After the Ming Pao Group's business is merged, it will inevitably be dismembered. This is something neither Jin Yong nor Shen Baoxin wants to see.
After counting, Ming Pao Group seems to have many buyers, but in fact it has very little room for choice.
On the other hand, Tao Yushu has media resources in her hands, but these media resources are not enough to swallow up the Ming Pao Group.
According to her proposal, if the two parties choose to cooperate, the strength of Ming Pao Group will further expand. When it is listed on the market, Ming Pao Group will most likely stabilize its position as the dominant media company in Xiangjiang in one fell swoop.
Jin Yong and Shen Bao have gained new fame and profits, and the career they have devoted half their lives to will usher in its peak moment.
Imagining such a scene, Shen Baoxin couldn't help but yearn for it.
After pondering for a long time, he looked at Jin Yong, his face serious and serious.
"Liang Yong, over the past thirty years, I have never objected to any of your decisions on Ming Pao, big or small.
This last decision, no matter what you choose, I will fully support you.
Listening to Shen Baoxin's sincere words, Jin Yong looked at him.
The two friends who had known each other for half a century looked at each other and Jin Yong made a decision.
On June 25, "Ming Pao" and "Tian Tian Daily" were the first to report:
Mingcheng Holdings technically acquired Mingpao Group Co., Ltd.
After the news appeared in the newspapers, the press responded quickly, but they were still a little confused at first. Who is Mingcheng Holdings?
For those who are interested, the information of Mingcheng Media is certainly not a secret, and soon financial media conducted in-depth research on Mingcheng Media, bringing this brand-new company, which was established less than half a month ago, into the public eye.
Mingcheng Holdings was jointly established by Lin's Pictures and Jin Yong, with Lin holding 70% of the shares and Jin Yong holding 30%.
Jin Yong himself is the major shareholder of Ming Pao. Acquiring Ming Pao as the controlling shareholder of Mingcheng is a left-hand move for him.
Lam Films paid 300 million in cash and 120 million worth of Yulang Institutional shares for this acquisition.
This figure is a certain improvement from the earliest version, and is also a concession made by Tao Yushu in the negotiations.
After the acquisition is completed, Jin Yong still holds 5% of the equity of Mingpao Group. Counting his shareholding in Mingcheng Holdings, after share penetration, his shareholding ratio in Mingpao Group is still 27.5%.
Lam Films, through Mingcheng Holdings, controls 52.5% of the shares of Mingpao Group, and the other 20% is still in the hands of Shen Baoxin.
As various financial media reported on the acquisition, details were constantly disclosed.
Lam Films paid 420 million in cash and stocks to complete the control of Ming Pao Group while surrounded by powerful enemies. This battle can be called a classic and has been praised by many business tycoons in Hong Kong.
At a time when the Xiangjiang newspaper industry and the business community were applauding and marveling at this acquisition, Yulang Organization suddenly announced that it would transfer 70% of the equity of its "Tiantian Daily" and all the equity of "Fresh Weekly" and "Youth" magazines.
As soon as the news came out, the Xiangjiang shopping mall was shocked.
Thinking of Tao Yushu's seemingly stupid performance when he was interviewed by "Xinbao", everyone finally understood what kind of big game Tao Yushu was playing.
Many people don't even need to read the announcement to know who the media business of Yulang Institution is being transferred to.
Mingcheng Holdings!
According to the announcement of Yulang Institution, this business transfer will be carried out in the form of share exchange.
After the evaluation and approval by the Heung Kong Securities Regulatory Office and the transfer of its media business, Yulang Institution legally holds 22% of the equity of Mingcheng Holdings.
The shareholder structure of Mingcheng Holdings becomes: Lin's Pictures holds 54.6%, Jin Yong holds 23.4%, and Yulang Institution holds 22%.
On the surface, Mingcheng Holdings has become three shareholders, but in reality it is still two shareholders. After all, Yulang Institution is also controlled by Tao Yushu and his wife.
As a result, the Mingcheng Media shares controlled by the couple have reached 76.6%, paying for the entire media business of Yulang Agency. The couple's holding ratio seems to have only increased by 6.6%, but the actual benefits are far more than that.
One of the benefits is that the media businesses under the control of Mingcheng Media will definitely be merged and listed in the future. Even if their shares are diluted, Tao Yushu and his wife will still have firm control of the company.
The second benefit is that the media business under the control of Mingcheng Media has a brighter future.
Ming Pao Group itself is the first-class media group in Hong Kong. Now with the addition of "Tian Tian Daily", the second largest daily newspaper in Hong Kong, and "Fresh Weekly" and "Youth", two medium-sized magazines, its valuation has greatly increased.
When the company goes public in the future, the stock price and market value will have huge room for imagination. This is also the biggest benefit behind this operation for Lin Chaoyang, his wife and Jin Yong.
This capital extravaganza led by Tao Yushu lasted for more than a month and made headlines in almost every major media in Hong Kong.
So much so that after August, when Tao Yushu announced that he would promote the merger and listing of the media businesses under Mingcheng Holdings, the media in the Hong Kong news circle had no surprises.
You can play this trick, who can play it better than you?
The merger of the new Ming Pao Group cannot be completed in a day or two, and there are still a series of procedures to go through before going public, which cannot be effective in a short time.
After this wave of news, there was finally less content about Tao Yushu, Lin's, Yulang Organization, and Ming Pao in the Xiangjiang financial media pages.
The only thing everyone wants now is what kind of expectations the market will have after the new Ming Pao Group is listed.
Currently, in the communication sector of the Hang Seng Index, the TV Broadcasting Co., Ltd. controlled by Boss Shao's family has the highest market value, reaching tens of billions. The listing of Ming Pao Group will definitely not reach such heights.
Everyone has set their sights on traditional paper media groups. Among them, Oriental Newspaper, controlled by the Ma family, has the highest market value, with a current market value of nearly HK$4.5 billion.
If the new Ming Pao Group goes public, even if it cannot surpass Oriental Newspapers, it should at least be able to compete with it.
After this large-scale resource integration, this view has almost become the consensus of the Hong Kong newspaper industry and the business community.
After this incident, many people in the Xiangjiang business community mentioned Tao Yushu again, and their attitudes also quietly changed.
At the end of the year before last, Lin's Pictures acquired Yulang Agency. It can be said that it picked up the peaches of the stock market crash and took advantage of others' crises.
This year's acquisitions and integrations, both vertical and horizontal, fully demonstrate the true qualities of a heroine, which is impressive.
Many people mentioned Tao Yushu, and their conversations were unknowingly filled with awe.
To the surprise of people in Xiangjiang, when the takeover drama in Xiangjiang came to an end, the South China Morning Post suddenly reprinted a piece of news from the Wall Street Journal.
The news headlines were extremely eye-catching - "The Hong Kong stock market is about to welcome the "Queen of the Newspaper Industry"".
In the past decade or so, Xiangjiang has experienced rapid economic development and is known as the Four Asian Tigers. Its capital market has attracted much attention from foreign financial media because of its high linkage with the United States and the United Kingdom.
As early as June, they paid attention to this acquisition in the Xiangjiang media field, during which reporters from the Wall Street Journal continued to collect information.
It wasn't until two months later that I wrote such a rich and colorful article.
The article reads:
Before acquiring Ming Pao Group, Hong Kong's leading newspaper group, Tao had already taken control of Hong Kong's largest film company and comic book company. She has specialized in the field of cultural communication and has superhuman business acumen and decisive judgment.
The newly acquired Ming Pao Group has a history of 30 years, huge influence in Hong Kong, and extremely healthy financial performance.
In line with the large-scale media business spun off from the listed company Yulang Organization, the new Ming Pao Group is integrating resources and seeking to go public.
According to Fok Liyi, senior chief executive of the Hong Kong Stock Exchange, the market has strong expectations for the listing of Ming Pao Group, and the case is expected to create the largest IPO in the communications industry in the Hong Kong stock market.
In Hong Kong, where the communication industry is extremely developed, the brand-new Ming Pao Group is a media force worthy of everyone's expectations. Its listing will definitely change the pattern of the communication industry in Hong Kong, and Tao, who created this, is like a queen overlooking it all.
The Wall Street Journal has a history of 100 years since its founding, with a circulation of more than 2 million copies. It is one of the most important financial newspapers in the world today.
Although it mainly reports on financial news in the United States, financial news happening in various countries around the world also occupies an important space in this newspaper.
In the early years, news such as the cattle buying war in Hong Kong, the Wharf acquisition war, and Li Ka-shing's acquisition of Hutchison Whampoa were all highlighted by the Wall Street Journal.
This time when reporting on the Ming Pao acquisition, the Wall Street Journal spoke highly of Tao Yushu.
The main reason for this result is Tao Yushu's gender. Not to mention in Asia, even in today's Europe and the United States, examples of women leading companies, parties, and countries are extremely rare. Otherwise, Thatcher would not be blown away by the European and American media.
To be continued...