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Chapter 557 We are all brothers(3/3)

She gave New Arts City a quotation of HK$120 million, which has reached the limit of the value of New Arts City's film library.

It is true that New Art City's film library has many high-quality products, but the copyright value generated each year is only about 10 million Hong Kong dollars. The price of 120 million Hong Kong dollars fully demonstrates Tao Yushu's sincerity.

Faced with Tao Yushu's quotation, Xinyi City became a quarrel.

The figure of 120 million is indeed the most sincere offer they have received so far, but New Art City and Lin's have been competitors for several years. Even if New Art City falls now, Mai Jia does not want Tao Yushu to be proud.

But the other two members of the Big Three, Shi Tian and Huang Baiming, didn’t think so. Anyway, the company was broken up;

In business, there are no permanent friends and no permanent enemies. Profit is the first priority.

The three of them quarreled back and forth, still unable to make up their minds.

Today, Tao Yushu talked with several people again, and this time she proposed a new method.

Lin's Pictures invested HK$250 million in a package to acquire New Art City's film library and its record company, New Art Treasure. Her suggestion and offer struck a chord with the three of them. It was certain that New Art City would be disbanded and its assets would be sold off.

In addition to the film library, the most valuable thing is the record company Xinyibao.

The establishment of New Art City was purely accidental. At that time, New Art City's "Wrong Ride" and "Happy Ghost's Summer Vacation"

It was a huge success, and by the way, the movie's soundtrack was also a hit, which not only helped the company make a lot of money, but also made a number of singers famous.

So several bosses of New Art City came up with new ideas, and they decided to form their own record company.

Publish your own records, train and package singers, and promote them simultaneously with movies.

In 1985, New Art City cooperated with PolyGram to formally establish New Art City Records, with New Art City holding 70% of the shares.

At that time, New Art City's strategy was that if any star who signed a contract with New Art City Movies could also produce a record, then the record contract would be bound to New Art City.

Similarly, New Art City's singers have the opportunity to star in New Art City's movies, because New Art City's movies are widely welcomed by the market, and many celebrities are willing to cooperate.

New Art City's integrated marketing strategy of simultaneous packaging of movie stars and singers has achieved unprecedented success.

Many of the soundtrack songs in movies such as "The Best Partner", "A Better Tomorrow", "A Chinese Ghost Story" and other movies have become classics sung by movie fans. At the same time, they have also made Xinyibao a big hit in the record market and become the most powerful in the Hong Kong music scene today.

One of the most powerful record companies.

It has also accumulated many popular artists, such as Xu Guanjie, beyond, Faye Wong, etc.

Tao Yushu is willing to invest 250 million Hong Kong dollars for 70% of the equity of New Art City Film Library and New Art Treasure Records, which is equivalent to giving New Art Treasure Records a valuation of nearly 200 million Hong Kong dollars.

Just like the quotation from the film library, there is a certain premium.

When packaged and sold, asset prices were originally discounted, but Tao Yushu did the opposite.

But this is also in line with her consistent style of doing things. She never cares about the gains and losses of one city or one place, but starts from the overall situation.

Maijia and others were still hesitating and arguing at first, but after seeing this sincere offer, they no longer hesitated and happily signed the contract.
Chapter completed!
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