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Chapter 576 Entering the Clothing Industry(1/2)

He Fan and He Hui have known each other since childhood. Although they have had less contact with each other in the past two years, he still knows He Hui's character very well.

One look at He Hui's troubled face, and He Fan knew that he had something on his mind, and it must have something to do with him.

So He Fan immediately couldn't help but frown and asked: "What's wrong with you? Are you encountering any difficulties?"

Facing He Fan's questioning and looking at He Fan's worried look, He Hui took a deep breath and then plucked up the courage to say: "Xiao Fan, if my wife proposes any investment to you later, what will happen to you?"

Don’t take it seriously.”

"Investment?" He Fan frowned and asked in confusion: "Do you want to start a business?"

"No!" He Hui shook his head.

Now that the conversation had come to this point, He Hui simply decided to talk to He Fan.

He explained: "It is my father-in-law's company. In the past two years, the economy has been in recession, and we have encountered some problems. As a result, the company has continued to suffer losses in the past two years, so I want to attract some investment into the company to see if it can

We cannot revitalize the company."

Speaking of this, He Hui said with a wry smile: "But I also know the situation of that company. Even if I invest money now, it will only be wasted. I don't want to cheat you."

Now He Fan finally understood why Xu Qianqian was so enthusiastic towards him just now, because she wanted to attract him to invest.

At the same time, He Fan also thought of the reason why He Hui gradually alienated him.

He suddenly said in a deep voice: "I said it's not because of this that you haven't contacted me, right?"

Hearing this, He Hui immediately scratched his head in embarrassment.

Now He Fan could not see that this was the reason why He Hui did not take the initiative to contact him.

"As for you, isn't it just an investment? Why bother with this kind of thing?" He Fan said helplessly: "Besides, there are losses and profits in investment, but there is no guarantee of 100% profit."

Compensation."

"Tell me about the situation of your father-in-law's company first. Maybe I can be of some help. I don't necessarily have to invest to revitalize the company."

Hearing what He Fan said, He Hui thought about it and thought it made sense, and finally told him about the situation in his father-in-law's company.

His father-in-law, named Xu Wenbin, runs a clothing company and is considered a veteran in the clothing industry. He has been in this industry for more than 20 years.

Although this clothing company has two sales channels, online and offline, its main focus is offline physical store sales.

At its peak, the Xu family's clothing company had more than 260 self-operated offline stores, not to mention hundreds of franchised physical stores.

All the clothes sold in these physical stores are produced by a factory under Xu Wenbin's name.

From clothing design to finished products, everything is handled by this factory, which can be regarded as an independent clothing brand.

However, this brand can only be regarded as a niche brand, and not many people know about this brand. Offline physical sales are okay, but online platform sales are not so good.

After all, their clothes are not cheap to begin with, and since they are only a niche brand, they cannot be sold online.

Fortunately, their main focus is on physical store business, so they don’t pay much attention to the sales on online platforms.

But there is no such thing as smooth sailing when doing business. No, in recent years, as e-commerce platforms have gradually taken control of the market, it has become increasingly difficult to do business in physical stores.

Especially in the past few years, all the franchised dealers of Xujia Clothing Company Hong Qianru have withdrawn, leaving only the self-operated physical stores of Xujia Clothing Company still struggling to support themselves.

Not only are there not many profits to be made, but sometimes one has to suffer a lot of losses.

Last year the situation was even worse!

The incident happened one day two months after Xu Qianqian married He Hui.

The Xu family's clothing factory was destroyed by a fire. It not only stored finished clothes that all their offline physical stores planned to replenish from season to season, but also hundreds of tons of clothing fabrics.

It can be said that the losses were heavy. The burned factory buildings and clothes and fabrics were not a small sum.

In addition, the clothes sold in the store cannot be replenished for a while, which leads to dissatisfaction of new and old customers, and the store's revenue is also directly reduced.

The combination of all these situations led to the Xu family almost declaring bankruptcy.

After all, their losses this time have reached hundreds of millions, and they also have to repay some debts from banks and fabric suppliers. This is simply a disaster.

In the end, He Hui and Xu Qianqian sold some of the properties they owned and borrowed some money from He Hui's parents, raising a total of 30 million to help the Xu family, which helped them get through a difficult time.

However, 30 million is only a drop in the bucket. After all, it costs a lot to rebuild the factory and purchase fabrics, and the material cost of the fabrics has to be repaid.

After this incident, the business of the Xu family's clothing company also plummeted. Now it can only be said to be struggling to support itself, and it may declare bankruptcy again at any time.

That's why Xu Qianqian set her sights on He Fan. After all, if a large amount of capital was injected, the situation of their clothing company could be greatly alleviated, and maybe it could be used to revitalize the business.

After He Hui finished talking about these things, he sat quietly aside and remained silent.

Now he only has these two houses left in his name. The rest of the houses, including the real estate shops where his wife Xu Qianqian was married, have all been sold and lent to his father-in-law, for which he still owes his parents 10 million.

.

Two months have passed, and the situation of his father-in-law's company is getting worse and worse, and it may declare bankruptcy again at any time.

Once the company goes bankrupt, the money he borrowed will be wasted.

Therefore, under this situation, He Hui did not intend to attract He Fan to invest.

After all, if He Fan invested in this situation, he would have to invest tens of millions at the very least.

It would be okay if the company can be revitalized, but if it cannot be revitalized, He Fan's tens of millions will also be wasted.

If this thing really happens, He Hui will not be able to see He Fan anymore.

He Fan naturally understands He Hui's concerns, but these tens of millions are not a lot for him!

Patting He Hui on the shoulder, He Fan said with a smile: "Okay, what's the point of worrying about this kind of thing? I'll figure it out, so don't worry!"

He Hui frowned immediately after hearing this: "What else can be done?"

"There are so many ways!" He Fan said with a smile: "Online sales are a big trend nowadays. Just ask your father-in-law to follow the transformation and directly switch to online platform sales."

He Hui shook his head: "It's not like they haven't tried online sales before, but the sales situation is bleak."

"This may be due to poor operation. As long as the operation is good, I think there is nothing that cannot be sold." He Fan said with a smile.

After all, there are many such cases on the Internet. Many products are of poor quality, or no one usually pays attention to them.

But after effective operation, the sales performance will explode immediately, and something worth one yuan may be sold for hundreds of yuan...

He Fan also showed several cases to He Hui, and finally He Hui nodded doubtfully.

At this time, Xu Qianqian and Jiang Qiuying also prepared wine and food, and called for He Fan to go to the restaurant for dinner.

He Fan stood up first and smiled at He Hui: "Let's go, let's go eat first!"

He Hui nodded, knowing that this matter could not be rushed, so he stood up with He Fan and walked towards the restaurant.

I have to say that Xu Qianqian is quite virtuous, and the food and wine prepared are still decent, and the appearance is not inferior to those of those hotels.

When He Fan and He Hui took their seats, Xu Qianqian smiled at He Fan and said, "These are some home-cooked dishes. I hope Mr. He won't dislike them."

"Brothers and sisters, please don't say that. He Hui and I often had the same bowl of rice when we were young." He Fan finished speaking and then continued: "And don't call me Mr. He. If you treat me as a friend, just call me Mr. He."

Just call me Xiaofan or Hefan like Hui."

Xu Qianqian smiled and nodded, but she was embarrassed to call He Fan by his name.

In her opinion, it would be more convenient to call him Mr. He.

Seeing this, He Fan had no choice but to force the other party to change his words, knowing that he couldn't change his mind at once.

At this time, He Hui suddenly asked: "Xiaofan, do you want to drink white or red?"

"Just drink something red." He Fan responded.

"Okay!" He Hui nodded, took out a bottle of red wine from the wine cabinet next to him, and said with a smile: "My wine is not as good as yours, so don't dislike it!"

"If you say that, then I'll leave!" He Fan pretended to be angry.

"Haha, my fault, my fault, I'll punish myself with a drink later!"

After a while of changing glasses, by the time He Fan and He Hui finished a bottle of red wine, the atmosphere became more and more harmonious. During this period, several people were talking and laughing.

Seeing this, Xu Qianqian planned to take this opportunity to talk to He Fan about the investment.

But just when Xu Qianqian was about to speak, He Hui realized what his wife was going to say.

Before Xu Qianqian could say anything, He Hui took the initiative and said: "Qianqian, I have already told Xiaofan about the matter."

Xu Qianqian was stunned and looked at He Hui in surprise.

You must know that during this period of time, she often mentioned this matter to He Hui, but He Hui rejected her every time.

Unexpectedly, before she said it today, He Hui took the initiative to bring it up to He Fan first.

Thinking of this, she suddenly looked at He Fan nervously, wondering if He Fan would agree to invest!

Facing Xu Qianqian's gaze, He Fan immediately smiled and said: "Brothers and sisters, Xiaohui has told me everything. Now I have two plans for you!"

While eating and drinking just now, He Fan also came up with two solutions in his mind.

"First, I will invest in your clothing company, but I have to hold at least 80% of the shares. I only need the decision-making power, and your company will still be responsible for the management of the company!"

"Second, if I acquire your company directly, the price will definitely be higher than the market price."

After saying that, He Fan sat quietly and waited for Xu Qianqian to make a decision.
To be continued...
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