Chapter 28: Proceed with the Acquisition
Conference Room 3, Area 1.
Cui Yongzhen and her subordinates were sitting on chairs making final preparations. She took a hard drive to the center of the conference room and pulled up the report she had written.
He raised his hand and looked at the time. There were still three minutes left. He took a deep breath and calmed down.
Soon, the door of the conference room was pushed open.
The movement attracted everyone present, and only Li Yuanbin was seen walking over quickly.
He nodded to everyone, unbuttoned his suit, sat in the main seat opposite the big screen, took out his cigarette and lighter and placed them in front of his left side.
Li Yuanbin looked at Cui Yongzhen, nodded slightly, and signaled her to start.
Cui Yongzhen received the instruction, stood in front of the microphone, and began her report today.
She glanced at everyone present, and only Li Yuanbin deserved her attention.
Li Yuanbin held his chin with his left hand and placed his right hand on his leg, tapping rhythmically.
Li Yuanbin knew what Cui Yongzhen was going to report today, and it was exactly what he got from sacrificing Nexon Company.
A brand new field, new challenges - the field of fashion.
After sacrificing Nexon, the points obtained were used by Li Yuanbin to draw a lottery.
Just as the saying goes, give it a try and turn your bicycle into a motorcycle. Unexpectedly, you won an American clothing company, and the company won by the lottery cannot be sacrificed or resold.
So Li Yuanbin had no choice but to bite the bullet and couldn't let this company die in his hands.
Although he didn't know anything about this field, but with golden fingers protecting him, Li Yuanbin believed that as long as he was careful, there shouldn't be any big problems.
Then, in the next time, Li Yuanbin will naturally think about how to expand his business.
So, after studying hard at home for several days, Li Yuanbin finally set his sights on an American jewelry and silverware company established in 1873. It also has a resounding name called "Tiffany & Co.", or Tiffany in English.
Today, Tiffany is also one of the world's most well-known luxury goods companies. Tiffany, the queen of the jewelry industry, is world-famous for its diamonds and silver products.
Its Tiffany Blue Box has become a symbol of America's refined fashion and unique style.
As for why you chose Tiffany?
Because Tiffany's customer base is relatively lacking in young people, the company does not spend much energy in marketing to young people, so they are mostly intellectual and rational customers.
It just so happens that Li Yuanbin's clothing company targets mostly young people, and the two companies complement each other.
This will help a brand to better operate brand activities, customer group stickiness and customer expansion.
If it had not been acquired, Tiffany would have encountered difficulties in the current environment where various trendy brands, Internet celebrities, and street brands are surging. Traditional brands have been unable to develop and cannot keep up with the changes of the times, resulting in development gaps and development bottlenecks.
Therefore, after determining the target, Li Yuanbin sent Cui Yongzhen to the United States to investigate the possibility of acquisition.
"We have seen that since 2015, due to the aging of the brand, Tiffany's performance has suffered a setback, and it once fell into a situation of no growth in same-store sales for twelve consecutive quarters..."
On the stage, Cui Yongzhen flipped through the PPT pages one by one, while Li Yuanbin looked at the report in his hand from time to time.
Time passed by, and the PPT reached the end.
Cui Yongzhen put down the laser pointer in his hand and turned his attention to Li Yuanbin sitting opposite.
Li Yuanbin closed the report and thought silently. The atmosphere at the scene was also a bit dull, and no one dared to speak loudly.
After a long time, Li Yuanbin raised his head, looked around, and finally set his sights on Cui Yongzhen, and said calmly: "Let's move forward with the acquisition."
After speaking, Li Yuanbin stood up, nodded slightly to everyone present, and then left the conference room.
On the way back to the office, Li Yuanbin kept thinking about Marble Group.
After noticing Kim Sang Hyuk's problem for the first time, Li Wonbin also took some measures to warn him.
For example, when the company was asked to conduct a strategic diagnosis for Marble Group, he believed that Marble's strategy and governance were not standardized.
This was naturally opposed by Fang Junhe, who believed that this was preparation for Star Capital to make major adjustments to its organization and personnel.
This time, firing Kim Sang Hyuk, who has an ambiguous relationship with Bang Jun Hyuk, is bound to cause some unnecessary trouble.
However, since we have already broken up, we can only deal a heavy blow.
Sitting on the chair in the office, looking at the busy traffic outside the window, Li Yuanbin felt that it was time to take action.
Called Park Xueyun: "Come to my office."
"Okay, President!"
Two minutes later, Park Seol-yoon knocked on the door of Li Won-bin's office.
After receiving permission, Pu Xueyun walked in and stood in front of Li Yuanbin: "President, are you looking for me?"
"Get ready. Let's hold a meeting in Conference Room No. 1 and require all senior executives to attend."
"Okay." Pu Xueyun nodded and went out to prepare.
One message after another was conveyed from top to bottom to every senior executive, whether they were within the company or out on projects, as long as they could come back, they all came back.
The content of the meeting was very simple, that is, Star Capital was planning to send a director to Marble Group.
His decision caused a lot of discussion in the meeting. After all, one of the conditions for acquiring Marble was not to send directors to listed companies.
It’s only been a few months since the acquisition was completed…
President Cui Yongzhen was the first to react. He looked at the calendar on his phone and said to Li Yuanbin: "The reelection of the board of directors in one month?"
Li Yuanbin glanced at Cui Yongzhen with satisfaction and nodded: "Yes, it's exactly this time."
Cui Yongzhen nodded understandingly. Since Li Yuanbin said so, there is only one possibility, that is, Li Yuanbin decides to serve as the director himself.
As for other things, she can't take care of that much now. Her most important task now is to negotiate the acquisition of American clothing companies and Tiffany jewelry. She believes that Li Yuanbin will handle this matter well.
Everyone here is not an idiot. After thinking for a while, they all thought of the key to this matter.
In the following time, we took advantage of this meeting to discuss some work details and ended the meeting.
After telling Cui Yongzhen to be careful about the acquisition of Tiffany, Li Yuanbin had a casual meal in the company cafeteria, and then left Star Capital in a car.
"Kakao~"
A beep interrupted Li Yuanbin's thinking.
He took out his cell phone and took a look. It was a message from (G)I-DLE's manager.
After browsing briefly, the corner of his mouth slightly raised, and he said to Cui Wenxiong who was driving: "Change the route, let's go to CUBE Entertainment."
Cui Wenxiong did not hesitate and nodded: "Okay, boss."
Chapter completed!