When you get on stage, the lights are shining and the scene is huge.

The venue temporarily built by Kering Technology was full of people, and various cameras in front recorded the scene in all directions, which was broadcast to the outside world through the Internet.

Li Yuanbin slowly walked onto the platform, and a beam of light shone on the platform from behind people, and then locked on him the entire time until he stood in front of the platform's podium.

People's attention has always been attracted by Li Yuanbin on the stage. As the chairman of Kering Group, it seems that this is the first time for Li Yuanbin to attend such a formal event of a subsidiary company. The last time they met was on the day when Kering Group was established.

This is enough to prove how much Li Yuanbin attaches great importance to this company and this product. It also gives a signal to those companies watching the press conference remotely on the Internet, that is, how much Kering Group attaches importance to this enterprise.

The status of Kering Technology Co., Ltd. suddenly rose several notches in the minds of these technology company CEOs.

The white beam of light went out, and in the blink of an eye the lights in the entire venue lit up.

Li Yuanbin held the podium with both hands and looked at the people below.

His handsome and tough appearance immediately aroused the cheers of many young girls in the live broadcast. It can be seen that they don’t care about the new products at this conference. Their focus is always on why this person is so handsome and why he is so rich.

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"Welcome to the press conference of Kering Technology. As a dynamic new company, it is my honor to invite you to the press conference. I am Li Yuanbin, today's speaker. Welcome everyone!"

Li Yuanbin held the armrests of the podium with both hands and nodded slightly to the people opposite.

His words aroused applause from everyone in the audience. No matter whether Li Yuanbin truly welcomed him or not, he did it to save face.

After chatting for a while, Li Yuanbin picked up the remote control on the podium, pressed the button, and the big screen behind him lit up instantly.

Then people saw a few big words appear in the center of the screen: TikTok.

“With the advent of the pan-media era, the scope of behavior of self-media marketing groups has been further expanded. The general audience is no longer just satisfied with the one-way input of information content. More participation modes and stronger participation experience requirements make

Interactive marketing communication media came into being."

Li Yuanbin picked up the microphone, turned his body sideways, raised his head and glanced at the screen behind him and said slowly.

"Our original intention is: to inspire creation and bring pleasure. We hope to provide a broad interactive communication space for self-media operators."

"TilTok, developed based on big data analysis and recommendation technology, will become the first choice of social APP for young people."

As Li Yuanbin's explanation deepens, people are increasingly able to understand the mystery of this software.

"Our advantage is that we encourage people to create and the content can be cloned."

"For example, if a user with high traffic publishes an interesting video, users who have watched the video will imitate the content of the video and shoot similar videos. In this way, it will spread to ten people, and it will spread among the public.

It becomes a default trend.”

Speaking of which, those who are knowledgeable here have basically understood the advantages of this APP. It breaks away from the one-way information input mode of traditional media and uses the audience as the communication medium. This is the novelty of interactive marketing communication.

Let the broad audience become the disseminators of each other's short video works, thereby forming a unique cultural trend. This trend also provides creators with constantly updated development opportunities.

After some basic information was introduced, the large screen turned around and a mobile phone appeared on the screen. What was displayed on it was the internal interface of this software.

"After talking about so many illusory things, why not show the entire software in front of everyone. The above is the interface of TikTok."

“As you can see, this software is more concise and simpler than any short video APP on the market. At the same time, TikTok also provides a variety of shooting special effects, both during the shooting process and during post-editing.

, you can add special effects at will, the operation is simple, the effect is excellent, and the most important thing is that it is free!”

Li Yuanbin paused deliberately, waited for the people below to react, and then continued: "Of course, if it was just like this, we wouldn't have to put in so much effort to hold this press conference."

Here comes the point!!!

Whether it was everyone in the audience or the bosses far away on the other side of the network, they all sat up straight and stared at the screen on the stage.

From the beginning to now, although this TikTok looks very good, it has not yet completely amazed them.

If TikTok is just such a software, then it can only be called good, and it is far from meeting their expectations for Kering Technology.

"This software also has a core function, which is virtual reality!"

boom!!!

As soon as Li Yuanbin finished speaking, the scene started to get heated.

Not only on site, but also on the Internet, it caused great controversy.

What is virtual reality?

How does it integrate with short video APP?

All this needs to be answered by Li Yuanbin on stage.

"TikTok is made using brand-new technology. In addition to daily short video release, it also has the function of live broadcast. Games, singing and dancing, product promotion, etc."

"We have launched a virtual idol function." Li Yuanbin said, pointing his finger, and a new picture appeared on the big screen.

I saw a live broadcast of Li Yuanbin playing games on the screen. There were two portraits on it, one was Li Yuanbin under the camera, and the other was the cartoon version of Li Yuanbin.

"We have considered that if users don't want to live broadcast with their real faces, they can use their own avatars."

"Anyone can create their own virtual character for free. If you want to live broadcast, you can choose to appear in person or with a virtual character. At this time, the movements of the virtual character will capture your body movements and facial expressions in real time."

"If the user doesn't like live broadcasts, you can also cloud-raise your virtual character. What is cloud-raising? You can change it to new clothes and a new look, and just treat it as your electronic partner."

"In this virtual world, you can customize everything about your virtual partner, including his voice, his face, his clothes, and even if you want, you can have him train to sing and dance, and then perform it for you."

Everyone present was attracted by what Li Yuanbin said, and the originally noisy scene became silent under Li Yuanbin's explanation.

In the office of the president of Seoul Sports News, Luo Yunhai stared blankly at the computer screen: "Is this... is this really achievable with today's technology?"

TikTok may have to redefine social networking...

The more Luo Yunhai thought about it, the more frightened he became. Even though TikTok is still just a short video live broadcast platform, with this virtual idol, Kering may become familiar with a huge user group in a short period of time.

With people, it will be too easy for Kering Group to move into the field of social communication!
Chapter completed!