The one with the same big head is Kai Lide.

Chairman Zhang Xing yelled: "Wang Yi is just messing around, too messy!"

"Our Kay Rucker navigation costs RMB 108 per month. Previously, AutoNavi cost RMB 50 per month, which had a serious impact on our Kay Rucker. Now it costs RMB 150 to navigate permanently for free. It's just nonsense!"

“From now on, AutoNavi’s 150 yuan free navigation is permanent. Who will still use our 108 yuan a month Kaili De Navigation?”

"It's too much. Such a cheap price is completely vicious competition!"

Listening to the chairman's swearing, all the senior executives were on pins and needles, and their expressions were extremely complicated.

Originally, Kay Rucker was the big brother in the navigation industry, especially in aftermarket car navigation and mobile terminals.

There are currently three types of navigation: front-mounted vehicle navigation, rear-mounted vehicle navigation, and mobile navigation.

Pre-installed car navigation systems are mainly NavInfo and AutoNavi. They mainly cooperate with car manufacturers and have built-in navigation systems before leaving the factory. They cannot be connected to the Internet and do not support online upgrades. You need to go to a 4S store to pay for upgrades.

After-installed car navigation refers to the car navigation such as the navigator installed after leaving the factory, mainly Kaili De Navigation and Passepartout Navigation. It also cannot be connected to the Internet and does not support online upgrades. You need to go to the store or purchase a driver CD.

Mobile navigation is an emerging Internet navigation, which is the mobile phone navigation that will be popularized many years later. The main ones are Kaili De, AutoNavi, and Baidu, all of which are paid navigation.

Originally, in the three fields, several major navigation companies each had their own territory, and they all made a lot of money by relying on high fees.

But starting from the second quarter of 2011Q, the automotive industry suddenly experienced a cold winter, and car sales dropped sharply.

Regardless of whether it is front-mounted car navigation or rear-mounted car navigation, all revenue has dropped sharply.

Kay Rucker has to focus on mobile navigation, which is the only growth area.

However, Kaili De is preparing to rely on its brand advantages to go big, and AutoNavi is turning the table!

It turned the tables on the mobile navigation market, the only growing market, and smashed the pot.

There is simply no way to survive!

This made Mr. Kai Lide so angry that he yelled:

"You can't fight a price war like this? What are you trying to do?"

"Amap is almost free, but we have 108 bucks per month at Kailide, so what else can we do?"

The supervisor sighed: "There is no other way. We at Kailide can only follow the price reduction. Amap offers free navigation for 200 yuan forever, and our Kailide offers free navigation for 500 yuan forever!"

Unexpectedly, the vice president decisively retorted: "No, it's also a permanent free navigation. Consumers don't use the 200 Amap Navigation, but choose our 500 Kaili De? Is there something wrong with you?"

"This..." the supervisor was speechless for a moment: "Then our 300 yuan permanent free navigation is only 100 yuan short. With the brand influence of Kaili De, there is no problem at all."

The vice president frowned slightly: "This sounds okay, but there is a serious problem. Once the price is reduced, those old Kaylead members who have paid 108 per month and have prepaid for several months, and Kaylead users who have opened annual memberships, will inevitably ask for refunds.

Fee! How should we deal with these?"

"Yes, it is easy to lower prices, but it is difficult for old members to request a full refund."

"Wang Yi is very wealthy. We cannot afford to refund all old members of AutoNavi!"

"This..." The supervisor was silent.

Compared with burning money, Kaili De is just a small business and cannot compare with Wang Yi.

"In my opinion, if we continue like this, Kay Rucker will still earn 108 a month. If we don't lower the price, we will earn whatever we can by then."

"That's right, not all drivers know about AutoNavi's 200 yuan free forever. There are always some bad guys who are late in the news. They will definitely continue to buy Kaili De Navigation!"

"Besides, we want to hit the New Third Board and go public! If prices are reduced, fees are refunded, and revenue becomes so ugly, how can we go public?"

"Listing? What the hell!" Chairman Zhang Xing was furious.

Originally, Kailider's revenue was good, and it was planning to go public on the New Third Board in 2012.

But now, at the beginning of 2012, AutoNavi came out with this, and Kaili De’s road to listing was cut off.

Chairman Zhang Xing sighed: "Forget it about the refund. Once a refund is really made, all previous memberships will be refunded, and we can't handle it. Moreover, mobile navigation will have to invest huge sums of money in the future. If it is really refunded,

The money for research and development is gone.”

Everyone nodded, that was the truth.

The most important thing is, how can you spit out the money you earn in your stomach?

Kaili De is just a small business, far less wealthy than Wang Yi.

Zhang Xing changed the subject: "But if we don't lower the price, I'm afraid not many people will use our Kailid Navigation in the future. How many new users were added yesterday?"

The marketing director took out a report: "There are still some in the morning, but at noon there are very few, and in the afternoon there are almost none. Some people even ask customer service, can the money that has been recharged be refunded?"

Zhang Xing: "..."

Everyone: "..."

"That's right, Kay Rucker's navigation is 108 yuan a month, and Amap's cashback is 150 for lifetime navigation. It goes without saying how consumers choose. If the price is not lowered, Kay Rucker is probably doomed."

Zhang Xing sighed deeply: "Since there is no hope of going public, let's lower the price and seize the market."

“Kailede’s permanent free navigation of 300 yuan, and close combat with Amap Navigation!”

"Yes, what about the old members who have already paid?"

Zhang Xing thought for a while: "Those who prepaid for more than two months will be upgraded to Crown VIP and enjoy permanent free navigation, but there will be no refunds."

"good!"

Baidu headquarters.

Li Yan held a high-level meeting again, but his condition was much better.

An executive was the first to speak: "Chairman, the almost free approach of AutoNavi has given Baidu another critical blow. Last night when the US stock market opened, Baidu's market value dropped by another 20 billion. Now it is only nearly 140 billion, which is higher than the previous value."

280 billion, already cut in half!”

But Li Yan didn't care: "I know, it's okay. It's the end, it's time to bottom out and rebound."

Others became interested, and one even asked: "Chairman, are we at Baidu going to fight back?"

Other senior executives echoed:

"Fight back on the spot! Even Amap is flipping the table, and we at Baidu are flipping the table too. They have 150 permanently free navigation, and we will give 100 permanently free navigation!"

"No, just don't ask for money, just announce permanent free navigation! In this way, it will definitely hit Gaode."

Qu Xin waved his hand: "It's useless. Consumers all know that Baidu has no underlying maps available. Once NavInfo's new authorization expires, we won't be able to do navigation next year. How will we be able to cash in on the permanent free navigation then?"

"This..." Everyone was silent.

To counterattack, you must first have navigation before you can counterattack.

But now, after Baidu's authorization expires this year, the underlying map data is gone, and navigation is no longer possible. How to fight back?

Li Yan nodded: "Vice President Qu is right. We will not get involved or participate in the free navigation issue, let alone continue to attack Xingyi Technology with this matter."

"Why?" Several senior executives were very puzzled and couldn't swallow their breath.

Li Yan was a little speechless: "Now that Wang Yi, this lunatic, has finally changed his direction and went to socialize and fuck penguins, why should we stimulate him at this time?"

"Must Wang Yi turn around again and continue to catch Baidu in a crazy attack? Will we continue to suffer heavy losses?"

"This..." Everyone in the room was silent, and then they suddenly realized and started to speak:

"Chairman Gao Ming, the period of time when he was at war with Wang Yi was simply a nightmare."

"That's right, our Baidu stock price has increased from US$148 to US$73. It's so scary."

"Wang Yi doesn't play by the rules. If he really becomes a mortal enemy, he will be in big trouble."

"It's not that I'm afraid of Wang Yi, it's mainly that people who are barefoot are not afraid of people who wear shoes. Baidu is wearing shoes, and Wang Yi is barefoot."

"It's best if we don't take action. It's best if we just sit back and watch while Xingyi Technology and Goose Factory fight."

Li Yan nodded: "That's right, so Baidu Navigation won't take action this time, just sit back and watch the fight between tigers and tigers!"

"yes!"

Then Li Yan looked at Qu Xin: "Acquire a company with Class A surveying and mapping qualifications as soon as possible, and we will make our own underlying map data. Even if the navigation is no longer profitable, Baidu's underlying map strategic security must be guaranteed. This kind of bottom-level map data is

For map bans, one time is enough. Our autonomous driving must continue to be developed. This is a long-term strategy."

"Okay, Chairman." Qu Xin responded: "Once we acquire a company with surveying and mapping qualifications, we will publicize it vigorously. Starting from the underlying map, ALL in AI driverless driving will definitely win back a lot of money.

share price."

"That's right! The world must see Baidu's strength and determination!"

Li Yan said, but he sneered in his heart: "As for Wang Yi, let Dong Ma have a headache, Baidu will not participate! It is best for Xingyi Technology and Goose Factory to go into full-scale war, and both sides will suffer!"

Xingyi Technology.

Wang Yi and Song Sining also came to the company.

Today is January 2nd, the second day of the New Year's Day holiday, so it's reasonable to say that I should take a vacation.

However, there are still many employees in Xingyi Science and Technology Park, working as usual.

Especially for several new businesses that have just started, they are in a critical period and cannot take a vacation at all.

But considering that overtime work at Xingyi Technology is calculated on an hourly basis, with three times the salary, and if you work three days of overtime and get nine days' salary, everyone doesn't care about it and even works voluntarily.
To be continued...