Chapter 493 Ban Changchao Pay? Douyin Mall is out!(2/3)
The vice president continued:
"Of the remaining three, Sina Weibo is the strongest, NetEase Weibo is in the middle, and Sohu Weibo is the worst. If we want to take action against Xingyi Technology, Baidu and Tencent, we must win the No. 1 Weibo platform!"
"Only by restarting acquisitions and taking over Sina Weibo can we overturn Tencent Weibo. Only then will Alibaba have its own top public opinion platform."
"Acquiring Sina Weibo?" Jack Ma frowned slightly, hesitating: "The idea is bold, but the operation is not easy. In the last negotiation, in the face of the rise of Douyin, Lao Cao refused to acquire. At most, he accepted a controlling stake, and it was
Sky-high price!”
Alibaba has long been eyeing Sina Weibo and wanted to fully acquire Sina Weibo last year.
But unfortunately, Sina Weibo, which is in full swing, refused and refused to accept any acquisition at all.
Later, Jack Ma took a step back, gave up the full acquisition, and changed to controlling Sina Weibo.
But Sina still flatly refused, and the holding company would not accept it. The most it would accept was a shareholding.
To put it bluntly, Sina just wants to use Alibaba’s money to defeat the other three major Weibo platforms and become the absolute hegemon, but it doesn’t want to sell itself to Alibaba, even if it holds a controlling stake.
This kind of behavior is very similar to wanting to use the man's high betrothal gift to pay for the down payment, but you don't want to have children with the man or get married. Who can accept it?
Not surprisingly, Jackma simply couldn't accept this price, and the negotiation between the two parties collapsed.
Later, Xingyi Technology released Douyin, which made Sina Weibo feel the crisis. Only then did Sina Weibo take a step back and expressed that it would consider accepting Alibaba's controlling stake.
Jack was overjoyed by this, thinking that he could win the beauty back, and rushed to Sina headquarters to negotiate in person.
This time, Sina finally agreed to take a controlling stake, but at a sky-high price.
It’s a sky-high price that even Jack Ma can’t accept.
According to Jack Ma and Alibaba's estimates, after Sina Weibo is split and listed, its market value will only be 20 billion at most.
Alibaba controls Sina Weibo, with a 51% stake, and a price of 8 billion, which is already very high as a venture capital investment.
But Lao Cao, the chairman of Sina Weibo, was very greedy and offered a price of 15 billion!
15 billion, accounting for 51% of the shares. After listing, the market value of Sina Weibo will have to exceed 30 billion for Alibaba to not lose money, and it will exceed 40 billion for Alibaba to make a profit. But this is simply unrealistic.
Especially for Sina Weibo, which has not yet been split and listed, it is difficult to reach 30 billion, let alone 40 billion, and it is hard to say whether it can even exceed 20 billion.
Before it was listed, it was all venture capital, and Alibaba did not dare to accept the sky-high price of 15 billion for 51% of the shares.
In the end, both parties broke up unhappy.
"They want 15 billion for 51% of the shares. They are simply taking advantage of the stupid son of the local owner of Ali!"
Jack Ma became very angry when he thought of this.
The vice president sighed and said seriously:
"Chairman, as long as you can control Sina Weibo, it is worth spending any amount of money. Of course, 15 billion is too high, 12 billion is acceptable."
Jack Ma waved his hand decisively: "No, I can't accept even 12 billion, and 8 billion can't be more."
The vice president took a deep breath: "Chairman, even if we spend 12 billion, the extra 4 billion we spent can definitely make it back!"
"Oh? How do you make it back?" Jack Ma looked ugly and asked in his tone: "The difference is 4 billion, which is not a small amount of money!"
The vice president said: "Chairman, Sina Weibo has the most users and the highest daily activity. Once we win Sina Weibo, we can open a window display on Sina Weibo to attract traffic to Taobao!"
"Just like this chat about red envelopes, Xingyi Technology spent 550 million and obtained 12 billion full discount coupons. With the help of red envelopes, it attracted traffic to Xingyi Mall and Meiyou Mall, and the revenue exceeded 20 billion, which is completely equivalent to another
Got a Double 12 promotion!”
"Similarly, we can also acquire Sina Weibo and use it as a window display to attract traffic to Taobao and Tmall! We can make back the money we spend, and we can also increase the number of users and profits of Taobao and Tmall!"
"The extra 4 billion spent on controlling Sina Weibo is not worth mentioning, and it will be earned back soon!"
"Window display..." Jack Ma's eyes went straight: "This is an irresistible reason, and it seems that the risk is not high."
During this chat about the achievement of discount coupons, Jack Ma saw it in his eyes, and he was not just envious and jealous.
I am even more enthusiastic about Weibo’s window display.
"Okay, then 12 billion, controlling Sina Weibo. Set up a team as soon as possible, contact Sina, and negotiate. This matter must be pushed forward as soon as possible!" Jack Ma made a prompt decision.
"Yes!" Everyone responded one after another.
Once there is Weibo, Ali will also have a platform for public opinion, and he will not be abused so miserably.
Similarly, with Weibo, through window displays, you can also attract traffic to Taobao and Tmall and generate revenue!
Neither Jackma nor the board of directors can refuse such strategic considerations.
Ali began a series of actions that day.
The next night, a team had been set up, strategic arrangements had been made, and urgent discussions were held on controlling Weibo.
On the other side, senior executives of Xingyi Technology also held an emergency meeting.
But the atmosphere is completely different.
Cai Zisong was very excited: "The chairman turned the crisis into a cloud and rain, successfully turning this crisis into an opportunity for the development of Changliao Pay. Not only did the number of users of Changliao Pay not decrease, but it surged again!"
Originally, the number of users of Changchao Pay was only 50 million.
The night before New Year's Eve, the Changchao red envelope function was launched. Many users sent red envelopes to each other and grabbed red envelopes. The number of Changchao Pay users exceeded 60 million.
On the afternoon of New Year’s Eve, after the 50 million pre-heated red envelope event, the number of Changchao Pay users exceeded 90 million.
After the 500 million big red envelope on New Year’s Eve, Changchao Pay reached its peak, with users exceeding 180 million!
I originally thought it would stagnate, and it would be difficult to see significant growth in a short period of time.
Unexpectedly, Alibaba started to make trouble, and was cleverly transformed by Wang Yi, adding another 70 million users on the second day of the new year.
More importantly, after the Chat Red Envelope activity ended, the growth rate dropped.
However, the Alibaba incident is ongoing. As long as the storm does not pass, the impact will continue to exist, and the number of users of Changchao Payment will continue to grow.
So much so that during the day on the third day of the Lunar New Year, another 20 million users were added.
"Currently, the number of users of Changliao Pay has exceeded 270 million! And the number of Alipay users has dropped to less than 50 million!"
Cai Zisong smiled and said: "More importantly, at least half of the 50 million Alipay users also use Changchao to pay. In other words, Alipay is no longer a concern!"
Hearing this, other senior executives in the video conference were very excited.
Wang Yi waved his hand: "Don't be too optimistic. This payment war has just begun, and it's still early to end."
After hearing this, everyone fell silent, full of confusion.
Some people even said bluntly: "Chairman, Changchao Pay is 270 million, Alipay is less than 50 million, no matter how hard they try, they can't make much money, right?"
Wang Yi shook his head: "You are too optimistic. The centipede is dead but not stiff, not to mention Alibaba still has many back-ups. The simplest thing is that Taobao is still the number one e-commerce platform at the moment. Once Taobao blocks Chat and Pay,
, disconnect all interfaces, what will happen?”
"This..." Everyone was silent.
At present, Alibaba is not too radical, and all major platforms are tolerant and interoperable.
E-commerce platforms such as Meiyou Mall, Xingyi Mall, and Tencent Paipai, as well as Ele.me and AutoNavi, all have access to online banking and Alipay payment as soon as they go online.
After the return of courtesy and Changchao Pay went online, Alibaba’s Taobao and Tmall also connected to Changchao Pay.
There is no way, if Alibaba dares to refuse, then all platforms of Xingyi Technology will completely abandon Alipay payment like JD.com before!
It can be said that the current stage of integration and interoperability between the several giants is considered to be a very good stage.
But with the competition for mobile Internet access and mobile payment, this kind of inclusive interoperability has become a fantasy.
In the past life, WeChat Pay began to rise, gradually threatening Alipay's status.
Taobao has suspended all WeChat interfaces for security reasons. Even merchants' crude methods of sending WeChat payment codes have been blocked. Even the word "WeChat" has become a sensitive word.
The majority of merchants are forced to use Alipay and online banking.
Subsequently, WeChat also completely blocked Taobao links, cutting off Taobao’s WeChat traffic entrance.
The two sides have completely entered the stage of mutual blockade, which lasted for 11 years!
It was not until 2024 that Taobao restarted WeChat payment.
Nowadays, Changchao Pay is a greater threat than WeChat Pay. If not, Taobao will jump to the wall and completely block Changchao Pay, forcing users and merchants to use Alipay for payment!
That would be a big problem for Changchao Payment.
Therefore, Wang Yi raised this issue directly.
Hearing this, all the senior executives changed their expressions, and Song Sining even said in a deep voice:
"Although the ban on Changchao Payment will have a great impact on Taobao and even lose some users, it can promote the development of Alipay and attract Alipay users. This is not impossible to happen."
"Yes, and the possibility is very high." Zhu Changlin also said: "This is a risky move. Ali doesn't want to do it unless it is a last resort. But seeing that Alipay has been completely replaced by Changchao Pay, we can only go all out and block it.
Let’s chat about payments!”
"Yes, if so, it will be a big trouble. Once Taobao cannot use Changchao to pay, many people will give up Changchao and re-enable Alipay for online shopping."
Wang Yi nodded: "You are right, so we cannot be too optimistic, but must be 100% prepared in advance to deal with these extreme situations."
In the previous life, Alibaba blocked WeChat Pay, but WeChat Pay was not very big at that time. Even if it was blocked, it would have limited impact on Taobao.
To be continued...