The number of merchants settled in Jingtian E-commerce has exceeded 2,000, and daily sales have reached tens of millions.

Obviously, compared with the results last year, the development of the e-commerce field has achieved a qualitative breakthrough and leap forward.

According to current statistics, nearly 30 million consumers shop on today’s e-commerce platforms basically every month.

Sufficient liquidity allows current e-commerce platforms to have enough funds to invest in other aspects of business, thereby obtaining profits and dividends brought by funds.

After all, what flows on current e-commerce platforms are just numbers.

Consumers transfer money to the account of the e-commerce platform, and then purchase goods from the e-commerce platform.

At this time, all the money exists in the e-commerce platform, and merchants have to wait until seven days or the end of the month to receive their payment from the account on the e-commerce platform.

This missing liquidity from the personal accounts of the current Jingtian e-commerce platform has exceeded 2 billion, and with the continuous development of the e-commerce field, more and more funds will be flowing in the accounts of the entire platform.

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Although the strategy adopted by the e-commerce platform is a free strategy, it also relies on a sufficient number of sales orders and working capital to obtain enough profits.

"At that time, the company can enable advance payment and know that the plan will allow more consumers to make better online purchases..."

For this reason, Xu Cong, as the person in charge of the company, also held further internal meetings of the company to decide the company's future development direction.

The company's development has now entered a stage of comprehensive growth, and the next development must continue to grasp the advantages of the current e-commerce industry to gradually make the company's development better and better.

The first is to make the payment system better and safer.

In addition, the company is also considering launching a consumer business that enables consumers to consume in advance, thereby prompting more consumers to consume online, thereby achieving rapid growth in online consumption.

Of course, this kind of advance consumption service is free at the beginning. Although it provides consumers with the option of advance consumption for free, Wanxiang Technology does not actually suffer any losses.

After all, this method can also promote the circulation of orders on the entire e-commerce platform, thereby keeping the funds in the accounts of the entire company abundant.

In addition, when the method of paying in advance gradually begins to spread, it is easy for some consumers to fall into this consumption concept. After all, consumers will still have to pay for the money consumed.

In addition to the upgrade of consumer business, the next step is the upgrade of e-commerce platform activities.

"In fact, the development of foreign e-commerce is earlier than our domestic development. As early as the beginning of the 21st century, foreign e-commerce platforms have begun to get on the right track!"

Compared with the foreign Internet industry, some domestic Internet companies actually developed relatively late. After all, domestic Internet trends and domestic consumption levels determine the progress of domestic e-commerce development.

In fact, foreign e-commerce consumption has already entered the right path, and even in the process of e-commerce development, promotional shopping festivals have been proposed.

This type of promotional festival is the famous Black Friday.

On Black Friday in the beautiful country, consumers can often buy what they want at 20% off or even 30% off prices, thereby saving a certain amount of money.

Merchants also use Black Friday to boost product sales and make up for lost profits with sufficient sales.

Black Friday can be said to be a consumer festival that is very conducive to the joint development of the three parties, in which consumers receive certain discounts.

Merchants took advantage of this shopping festival to sell more products, thereby clearing up the company's internal inventory and facilitating the production of future company products.

As for e-commerce platforms, they use this kind of shopping festival to expand product sales, thereby obtaining enough dividends, and they also use shopping festivals to enhance the image of the e-commerce platform.

"The e-commerce development in Meili Country is actually very mature, but the development level of our domestic e-commerce is still relatively backward. We can learn from each other's development direction and methods!"

"For example, we can hold a shopping festival similar to the Black Friday product promotion festival abroad. I think China needs its own e-commerce shopping festival!"

Xu Cong stood on the stage and said to the people in front of him in a very calm tone. Obviously, the e-commerce shopping festival is a very important development plan for the entire e-commerce platform.

As long as the corresponding e-commerce shopping festival can be successfully held, it will definitely increase the influence of the entire company in the industry.

And with the help of this e-commerce shopping, Jie will completely bind the image of e-commerce shopping to Jingtian e-commerce, thereby establishing the company's brand image.

"As we all know, Double Eleven is the well-known Singles' Day. Double Eleven is a day that is very easy to remember. I think we can use Double Eleven to hold the company's e-commerce shopping festival!"

At this time, Xu Cong also began to gradually turn the topic to the current Double Eleven, intending to truly transform Double Eleven into a Chinese shopping festival.

It is now the end of October, less than half a month before Double Eleven, and holding a shopping festival within this half month is also stressful for the company.

Even people within the company feel that this time is too urgent.

“It’s now less than half a month before Double Eleven, and we don’t have enough time at all!”

Many senior executives of the company unanimously rejected Xu Cong’s idea of ​​holding a Double Eleven Shopping Festival. After all, it is completely too late in time, and if you want the e-commerce platform to hold a Double Eleven Shopping Festival, you must get the approval of the merchants.

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If merchants do not cooperate, it will be difficult to hold this shopping festival with the company’s platform alone.

Listening to the objectionable opinions of many senior executives, Xu Cong hesitated for a while and finally made a concession.

"Double Eleven is a day that is easy to remember. Since it is so close now, why not we temporarily push this year's shopping festival to Double Eleven and test whether the shopping festival can be held successfully in advance!"

After discussions within the company, Xu Cong finally made up his mind.

This year’s shopping festival has been temporarily moved to Double Twelve.

Of course, in Xu Cong's mind, the best day for the company to hold a shopping festival is Double Eleven, and this temporary postponement is affected by time.

At the same time, Xu Cong also wants to use this Double Twelve to test the waters for the upcoming shopping festival that may even become popular.

As the Double Twelve Shopping Festival is approaching, the company has also begun planning for the Double Twelve Shopping Festival.

Of course, after internal discussions within the company, we finally adopted the method of selling products at a 20% discount on all platform products.

It is also very difficult to get these current e-commerce companies to agree to this event. After all, this event requires e-commerce companies to give up some profits, and it is still relatively difficult for a businessman to give up profits.

For this reason, the company's team specially visited many well-known big-name companies, hoping that these big-name companies can support this platform's shopping festival.

"Your company actually chooses to hold a shopping festival, so your company still needs to come up with money, you can't let us pay for it!"

Of course, after learning about this, most merchants bluntly rejected the invitation to this e-commerce festival.

After all, the price of goods on e-commerce platforms is much cheaper than offline goods. Even the prices of products sold by many merchants who sell products on e-commerce platforms are almost the same as the channel prices.

Although after the 20% discount, these merchants can still make some profits, but compared to the profits without discounts, the losses are already very large.

News of the repeated setbacks also reached Xu Cong’s ears. After all, as the proposer of this e-commerce shopping festival, Xu Cong still values ​​​​the e-commerce shopping festival.

Faced with rejections from merchants time and time again, Xu Cong seemed a little helpless. After all, most merchants currently do not have a special understanding of the concept of e-commerce festivals.

The first e-commerce festival held in Xu Congyuan's time and space was actually not particularly smooth. The number of brands that were really willing to participate in the e-commerce festival was less than thirty.

However, the e-commerce festival did drive the consumption desire of consumers across the country, and also allowed the manufacturers that participated in the previous rounds of the e-commerce festival to obtain enough sales. As a result, they eventually made a lot of money by relying on small profits but quick turnover.

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It is also true that the e-commerce festival brought enough orders, which made other merchants gradually start to pay attention to the development of e-commerce festivals, and finally made e-commerce festivals the most carnival festival in the entire e-commerce field.

The e-commerce platform has gradually grown from less than 30 brands at the beginning to 300,000 brands participating in the e-commerce festival at the same time, directly turning the e-commerce festival into a phenomenal festival.

"Try to explain clearly to them the impact of the e-commerce festival on the development of the company. I believe someone will be able to see the advantages of the e-commerce festival!"

Regarding the feedback from major merchants, Xu Cong remained calm and calm. At this time, he calmly ordered the company's employees to handle the matter.

In his view, the first e-commerce festival itself was an attempt and a test of the waters, and the scale of the event was not within Xu Cong's consideration.

As long as this e-commerce festival can be successfully held, it will be a great help to the company's future development.
Chapter completed!